Tue. Sep 24th, 2024
alert-–-hog’s-breath-cafe-location-plunges-into-administration-after-dozens-of-closuresAlert – Hog’s Breath Cafe location plunges into administration after dozens of closures

Another Hog’s Breath Cafe location has gone into administration, marking a troubling trend as nearly half of all franchised stores have closed in the past decade.

Hog’s Breath Cafe in Mildura, a rural city in north west Victoria on the border of NSW, was forced into administration on September 20.

The restaurant went into administration just two years after it changed owners in 2022.

Mark Brereton, from HoganSprowles, was appointed as administrator, and the company’s first creditors meeting was set for October 3.

Administration is different from liquidation as it allows the business to recover after experiencing high levels of financial stress.

This follows the liquidation of three Hog’s Breath franchisees in Tuggerah, Orange, and Coffs Harbour, NSW, last year.

It’s understood the Central Coast location struggled to regain momentum following the pressure of Covid-19 lockdown restrictions in 2020 and 2021.

Just seven years ago, Hog’s Breath Cafe had up to 80 flourishing venues, however, in 2021 the number of stores almost halved to just 47 remaining locations.

In 2019, about a dozen stores were forced to close after their owners declared bankruptcy or lost valuable assets.

At the time, Hog’s Breath Cafe’s former chief executive Ross Worth said the company was facing its ‘toughest environment we’ve seen in 30 years’.

Mr Worth said there were a number of factors that led to the closure of multiple stores, including customer’s changing eating and drinking habits.

‘In addition to a decrease in spending, consumers have also significantly changed their eating and shopping habits with the arrival of food delivery services and increasing prevalence in meal kits,’ he said.

‘We are also experiencing increases in operational costs with rising wages, raw food costs, rent and electricity.’

Pandemic pressures saw the closure of venues in Palmerston, Carindale, Albury, Forster and Canberra Civic between December 2020 and February, 2021.

The seven venues still operating in Victoria are located in Mildura and Traralgon. 

In NSW Hog’s Breath customers can find stores in St Marys, Wagga Wagga, Penrith, Port Macquarie and Nelson Bay.

Across , only 26 stores are still up and running. More than half of the stores are located in Queensland, with the others spread across Western , Tasmania, Victoria and NSW.

Despite many Hog’s Breath franchises closing down, last year CEO Steven Spurgin announced a plan to rejuvenate the brand and was scouting for new locations.

New restaurants will be modelled on a smaller floor plan to reduce the cost of rent, gas and electricity and ensure the restaurant’s are adequately staffed. 

In rendered images of the new restaurants, customers are seated on long metal and wood tables with modern light furnishings. 

Mr Spurgin said this was in line with a global trend of downsizing due to staffing pressures, but would also create a more intimate dining experience, which was now preferred by the majority of customers. 

 ‘The changes being implemented, including a new restaurant size and interior design, will ensure the sustainability of the franchisees and the brand,’ he said.

‘We have many successful restaurants and happy franchisees and we’re very confident in the further expansion of the brand under new management, with our new interior design and size of restaurant, and our continued regeneration in a post-Covid world.’ 

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