Mon. Sep 16th, 2024
alert-–-oasis-slam-dynamic-pricing-after-furious-backlash-from-fans-unable-to-get-their-hands-on-comeback-reunion-tour-tickets-–-and-reveal-two-extra-wembley-showsAlert – Oasis SLAM dynamic pricing after furious backlash from fans unable to get their hands on comeback reunion tour tickets – and reveal two extra Wembley shows

Oasis has hit out at Ticketmaster’s dynamic pricing system after a furious backlash from fans – as they announced two extra Wembley shows. 

The band said they were ‘not aware’ that dynamic pricing would be used and that the ‘execution of the plan did not meet expectations’.   

Their comments come as they revealed on social media this evening that they would now also be performing at Wembley on September 27 and 28 next year. 

The tickets for these shows will be sold via a staggered, invitation only ballot which will be open to those that missed out on the Tickmaster sale at the weekend.

Oasis said of Saturday’s chaotic ticket sale: ‘As for the well reported complaints many buyers had over the operation of dynamic ticketing: it needs to be made clear that Oasis leave decisions on ticketing and pricing entirely to their promoters and management, and at no time had any awareness that dynamic pricing was going to be used.

‘While prior meetings between promoters, Ticketmaster and the band’s management resulted in a positive ticket sale strategy, which would be a fair experience for fans, including dynamic ticketing to help keep general ticket prices down as well as reduce touting, the execution of the plan failed to meet expectations. 

‘All parties involved did their utmost to deliver the best possible fan experience, but due to the unprecedented demand this became impossible to achieve.’

In a post on X this afternoon, Oasis wrote: ‘Two extra Wembley Stadium shows have been added due to phenomenal demand.

‘Tickets will be sold by a staggered, invitation-only ballot process.

‘Applications to join the ballot will be opened first to the many UK fans who were unsuccessful in the initial on sale with Ticketmaster. More details to follow.’

It comes after thousands of fans missed out on tickets to Oasis’s sought-after reunion tour as they went on sale at the weekend. 

Around 14 million people spent Saturday morning waiting in lengthy online queues in the hope of securing a spot at one of next year’s shows. 

However while many were kicked off Ticketmaster before they were able to make a purchase, others were horrified at inflated ‘on demand’ prices. 

Ticketmaster has been criticised for the process with some even saying they would sue the company over its unpopular dynamic pricing model. 

The system, first introduced in 2022, works by altering the prices of tickets based on demand similar to an Uber journey or seats on flights.

Although it has regularly been used in America, it is a relatively new phenomenon in the UK and has already enraged the fans of Bruce Springsteen and Harry Styles.

It works on the logic that by increasing prices on official websites, touts will be scared off and Ticketmaster and the artists will be able to keep the extra profit.

Following the backlash, Oasis has confirmed tickets for the two extra tour dates will be sold via an invitation only-ballot.  

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