The secret of Spanish holiday sensation Ibiza Final Boss’s incredible haircut has been ‘uncovered’ by fans – as the viral star has begun cashing in on his newfound fame.
Images of Jack Kay’s gleaming white grin, perfectly manicured beard and cartoonish haircut spread across the internet like wildfire earlier this week.
Kay, from Newcastle-upon Tyne, has become a cultural phenomenon overnight, with brands scurrying to capitalise on the distinctive bowl-style haircut – which has been compared to those worn by monks, coconuts, and a Henry Hoover.
Like other overnight viral stars such as Hailey Welch – known better as the ‘Hawk Tuah’ girl – and Nusret Gokce, also known as Salt Bae, Kay is likely to enjoy a boom in freebies, appearances and sponsorship opportunities.
He has signed with top showbiz talent agent Dave Read, whose firm Neon Management has clients including Joey Essex and a cohort of Love Island stars.
But eagle-eyed fans believe they have spotted a flaw in the impossibly razor-sharp barnet – but it’s not visible when taking in his awe-inspiring fringe from the front.
A video shared on TikTok showed the raver wearing a t-shirt from designer brand Casablanca in the Destino Five Ibiza hotel and club venue as he showed off his moves in a crowd of ravers.
‘Man the myth the legend,’ the video’s author wrote.
Hard to miss, Kay was wearing his distinctive gold shades and chain, with the bob haircut sitting perfectly.
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But as he turned his head away from the camera, some fans appeared to notice that the 26-year-old had a small thinning patch in the back of his head.
One TikTok user noted: ‘Wait is it balding at the back – but a comb over at the front?’
‘Best comb over 2025,’ added another.
Derived from video games, ‘final boss’ has come to mean the best or ultimate example of something.
It typically refers to the most difficult opponent at the end of a game, who is normally stronger than, and unique from, other enemies players face.
In the case of Jack Kay – with his gleaming teeth, heavy duty jewellery, perfectly manicured beard and unique haircut – it means, jokingly, that he has come to represent the absolute ideal of an Ibiza partygoer.
‘100 per cent combing that forward to cover the receeding hair line,’ noted a user on Instagram, where the video was shared.
Mr Kay’s cut has been widely compared to, among other things, impressionist Leigh Francis’ caricature of Craig David on Channel 4 shock comedy show Bo’ Selecta!, a Henry Hoover and a coconut.
Others noted the cut’s similarity to that of the ‘tonsure’ haircut worn by monks – best immortalised by Friar Tuck, companion to Robin Hood – and the bowl haircut associated with medieval times.
‘Monastery of Sound,’ joked one TikTok user, alluding to London’s legendary Ministry of Sound nightclub.
‘Short back and sides and Battle of Hastings please, boss,’ joked another.
Brands have rushed to cash in on the meme on social media.
Retailer Currys shared an image depicting the Ibiza Final Boss as a Henry Hoover, while bakers Greggs shared a photoshopped version of its gingerbread man.
Elsewhere, package holiday firm On The Beach is depicting his mop-top as a parasol in a series of new adverts it is rolling out on advertising billboards.
In a pun-laden press release, the firm said its ‘trimmed down prices’ were a ‘cut above the rest’. The Mail understands Mr Kay originally travelled with the firm on what has become the most exceptional of holidays.
Booking.com, equally eager to be seen, has written on his Instagram: ‘Hey legend, we wanna get you back to Ibiza for an extended stay.’
Any disparaging comments about Mr Kay’s barnet are unlikely to dent his armour following his rise to viral fame – with promotional opportunities and bookings quickly being snapped up.
A source told the Sun of his signing with Neon Management, home of reality stars including Joey Essex: ‘Signing up with the agency was a no-brainer given their past success and they’ve been inundated with requests for him already.
‘It all really blew up in a matter of hours so from TV shows to podcasts – the sky’s the limit.’
Lionheart Entertainment, a Scottish nightclub events promotions firm, says it has booked him for a number of events in the UK.
It said on social media: ‘He’s tanned, he’s ready, he’s got an open shirt and a half pint of Madri. The Ibiza Final Boss is bringing Ibiza energy to LionHeart events near you. Watch this space.’
The Mail has contacted the firm for further comment.
Kay’s own social media following has exploded. His TikTok – labelled ‘IBIZA FINAL BOSS’ – has already picked up nearly 20,000 followers, while a newly created Instagram has 27,000.
But he has also inspired a series of imitators in what appear to be cryptocurrency scams – launching what look to be unauthorised ‘meme coins’ bearing his face.
One such account, which used AI generated images of Kay’s face, shared a video appearing to suggest he had tattooed his own face on his leg.
It has not appeared on social media accounts that the Mail has identified as legitimate, and the Twitter account refused to respond to messages from the Mail asking to prove its authenticity.
He has even shared the clip showing his thinning hair patch on his Instagram stories.
Comments on his social media are laden with praise and offers to keep him coming back to Ibiza again and again.
Travel firms have offered him holidays, while Gary Lineker’s clubbing-obsessed brother Wayne – who owns club O Beach – has asked him to get in touch.
His comments also include messages from DJs, OnlyFans models… and a firm specialising in hair repair.
Kay – the son of convicted armed robber John Kay – has just returned from what he had once probably expected to be a routine Ibiza holiday.
He describes himself as ‘just a normal person from Newcastle’ – but has thanked fans for the flurries of messages he has received since going viral.
Other details have since come to light about Jack’s life back in the UK after a woman has now claimed she is his girlfriend.
Alisha Cook, 23, shared a series of videos of the ‘Ibiza final boss’ captioned ‘POV (point of view) ya boyfriends now known as Ibiza final boss’.
In the clips, the debt collector from South Hetton, who also makes cash selling clothes on Vinted, is seen cuddled up to ‘Jack Kay’ with him kissing her on the cheek, while in other clips they are seen clubbing.
Hundreds of people have since commented on the video, with one saying: ‘Girl least u knew he didn’t cheat, there’s like every angle of him on TikTok just having a ball.’
Another added: ‘Have a word with his barber then because I don’t know how he leaves the house.’
She has since locked down her social media amid the frenzy of memes.
Pals back home told the Mail that Kay lives the same back home, adding: ‘He walks about town with that haircut and gold chain. He’s got the Turkey teeth and he’s always on the sun beds. This is what he looks like all the time. He think he’s gorgeous.’
Kay is already heading back out for parties galore, writing on Instagram yesterday: ‘Back to the UK for a day back back in Ibiza tmoz (tomorrow) night some big parties incoming.’
It seems nothing will keep the Ibiza Final Boss away from his true home – not while there’s summer sunshine to spare.
‘Fresh trim Ibiza, here we go!’ he posted on Instagram this afternoon – with the trademark barnet ready to go.
The Daily Mail has contacted his newly appointed management for comment.