Travis Kelce has landed a major fashion deal.
The Kansas City Chiefs tight end, 35, is teaming up with American Eagle for a limited-edition product collaboration through his sportswear and lifestyle brand Tru Kolors.
‘More than a year in the making, AE x Tru Kolors by Travis Kelce merges fashion, sports and culture,’ the brand shared with People.
‘I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,’ Kelce said in a press release.
He continued, ‘I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy.’
This comes after Euphoria actress Sydney Sweeney starred in a controversial ad for the same brand.
Travis Kelce has landed a major fashion deal. The Kansas City Chiefs tight end, 35, is teaming up with American Eagle for a limited-edition product collaboration through his sportswear and lifestyle brand Tru Kolors
‘More than a year in the making, AE x Tru Kolors by Travis Kelce merges fashion, sports and culture,’ the brand shared with PEOPLE. ‘I’ve had to keep my excitement about this collab under wraps for nearly a year’
This comes a day after he announced his proposal to Taylor Swift
‘I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.’
The news of the collaboration comes one day after Kelce announced his engagement to Taylor Swift. ‘Your English teacher and your gym teacher are getting married,’ the couple wrote in the caption.
‘Teaming up with Travis Kelce and American Eagle has been such an amazing experience!’ Anthony shares in the press release. ‘I’ve been a fan of the AE brand for years, and even though we play different sports, I’ve always admired how Travis stays true to himself both on and off the field.
He added, ‘When Travis reached out about the campaign, I was super hyped. Getting to work alongside such an incredible group of athletes has been an honor. I love fashion and have a real desire to build in the space, so it was surreal to be part of a campaign like this, especially one that’s meant to support confidence and creativity.’
‘It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,’ Kelce said in a press release
He continued, ‘I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy’
Kelce and others in an ad for American Eagle
This comes after Euphoria actress Sydney Sweeney starred in a controversial ad for the same brand
The collection launches in two drops — on Aug. 27 and Sept. 24 — and features more than 90 pieces priced between $14.95 and $179.95.
Pieces include heavyweight, vintage-inspired tees, cricket sweaters, rugby polos and utility cargos, reimagined varsity jackets, soft chenille pieces and cashmere sets and Bespoke Graphics reflective of the world of AE x Tru Kolors by Travis Kelce.
Jennifer Foyle, president and executive creative director of American Eagle Outfitters, says that American Eagle and Kelce were ‘destined to collaborate.’
‘An iconic brand teaming up with one of the greatest athletes of our generation — that’s what I call a win,’ Foyle says. ‘AE and Tru Kolors are rooted in optimism, self expression and confidence — and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.’