Taylor Swift’s endorsement of Vice President Kamala Harris may have turned more voters away than it attracted, according to a new poll.
Findings published by YouGov on Saturday found that eight percent of voters said Swift’s backing is ‘somewhat’, or ‘much more likely’ to sway them to vote Democrat.
While 20 percent said that they are now ‘somewhat’ or ‘much less likely’ to vote for Harris after Swift endorsed her.
But the overwhelming majority of respondents, 66 percent, said that her endorsement made no difference on their voting intentions.
Just moments after the presidential debate earlier this week between Harris and former president Donald Trump, Swift came out and backed the current VP.
The world had been waiting for the 34-year-old Pennsylvania native to weight in on the election, having previously backed Joe Biden in 2020.
In a post to her Instagram page, Swift poked fun at Republicans and included a photo of her cat in a nod to Republican VP nominee J.D. Vance.
Vance had mocked what he described as ‘childless cat ladies’, which the star signed off her post as.
She wrote: ‘I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election.’
Her post describing her endorsement was lengthy, writing: ‘If you haven’t already, now is a great time to do your research on the issues at hand and the stances these candidates take on the topics that matter to you the most.
‘As a voter, I make sure to watch and read everything I can about their proposed policies and plans for this country,’ Swift wrote.
‘Recently I was made aware that AI of ‘me’ falsely endorsing Donald Trump’s presidential run was posted to his site.
‘It really conjured up my fears around AI, and the dangers of spreading misinformation.
‘It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth.’
Swift said she was voting for Harris because ‘she fights for the rights and causes I believe we need a warrior to champion’.
She went on to describe Harris as being ‘steady-handed’ and a ‘gifted leader’, saying her running mate Tim Walz had also impressed her.
Closing her post, she said: ‘I’ve done my research, and I’ve made my choice. Your research is all yours to do, and the choice is yours to make.
Tim Walz learned of the endorsement in real time during an interview on MSNBC. ‘I’m incredibly grateful to Taylor Swift,’ Walz said. ‘I say that as a fellow cat owner.’
‘That’s the type of courage we need in America,’ he added. ‘This is an opportunity Swifties: KamalaHarris.com – get over there.’
Following the endorsement, Trump campaign spokeswoman Karoline Leavitt told DailyMail.com: ‘It’s further evidence that the Democrat Party, unfortunately, is the party of the wealthy elite.
‘And Taylor Swift may make great music, but she does not understand the struggles of everyday, hardworking families, and President Trump is speaking on behalf of those hardworking, struggling families who don’t get the privilege, like Taylor Swift, of living in a gated community , who need their local police to be funded, who want their Second Amendment right to defend themselves and their family because they don’t have armed security like Taylor Swift has.’
The post has gone on to attract over ten million likes on her Instagram page, where she has over 283 million followers.
The singer, who is dating Chiefs player Travis Kelce, reportedly split from her friend Brittany Mahomes, wife of Chiefs quarterback Patrick.
But the pair seemingly have pushed differing political views aside and were seen together at the U.S. Open over the weekend.
Mahomes liked some of Trump’s Instagram posts, leading to speculation she supports the former president.
And she sent Instagram into meltdown after she liked a reply from a follower which said: ‘TRUMP-VANCE 2024’.
An NBC News poll from November found 40% of registered voters had positive views of Swift, while 16% had negative views.
But Swift has a large fan base among young voters. In her endorsement of Harris, she also encouraged people to register to vote.