Starbucks Rewards members are fuming after learning they’ll no longer earn 25 stars for using personal cups.
Instead, the coffee giant will offer double stars on the full order — a change many say is a downgrade.
Outraged customers took to Reddit, saying the switch will slash their rewards. ‘It’s like Starbucks doesn’t want customers anymore,’ one user wrote.
Some vowed to stop visiting entirely. ‘This was my last reason to go daily,’ one fan said. ‘Guess I’ll be making coffee at home now.’
Another added: ‘Without this, I’d rather go somewhere else — they don’t even have new drinks anymore.’
This change, which starts on June 24, benefits those making larger purchases, as higher spenders will collect more stars under the new system.
For example, a $30 order will yield 60 Stars instead of the previous 55, whereas a $5 purchase will drop from 30 to just 10 Stars.
Stars earn freebies. For example, 25 gets a shot, 100 a brewed coffee or a bakery item, 200 a latter and 300 a sandwich.
Starbucks loyalty members were informed that the chain would no longer reward customers 25 stars when they use personal cups
The 25-star bonus has been a fan-favorite Starbucks perk for loyalty members on the app since 2022
The 25-star bonus has been a fan-favorite Starbucks perk since 2022.
Several Reddit users revealed they were some of the many customers who used the perk daily to score a free coffee, tea, or snack when reaching the 100 point redemption level.
A few Reddit users were ‘unsurprised’ by the action since CEO Brian Niccol revealed that reducing discounts and promotions for loyalty members for part of the company’s ‘Back to Starbucks’ plan.
Loyalty members will still earn one star per dollar spent when paying at the register or through a payment method on the app. If they pay through money on a digital Starbucks card or gift card, they will earn two.
The company will continue to give its loyalty members a $0.10 discount on their orders when they use personal cups.
However, the perk removal is one of many Starbucks changes that fans have slammed online.
Employees and customers were frustrated by the return of its writing on cups policy, which baristas claimed couldn’t include popular terms like ‘YOLO’ and ‘GOAT.’
Workers also roasted Niccol for implementing a new dress code, many of which threatened to quit their jobs.
Starbucks will still apply a $0.10 discount for all customers who use personal cups
Social media users claimed they would no longer visit Starbucks once perk removal takes effect
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While many changes were controversial, there were some that left customers impressed.
The chain stopped charging customers extra money for dairy alternatives shortly after announcing it would simplify its ‘overly complex menu.’
All the changes have made customers fear for the fate of the chain.
Its profits have declined drastically over the last few years, which was a factor in its decision to hire Niccol as CEO.
They have yet to get back on track, and Starbucks recently confirmed its global and North American comparable store sales each declined by 1 percent during its latest quarter.
However, the net revenue for its North American sales increased by 1 percent, and Niccol is still confident the turnaround plan is the ‘right strategy’ to better the company.
DailyMail.com has reached out to Starbucks for comment regarding the removal of the perk.