A teenage girl has detailed how her parents have spent upwards of $3,000 on her Stanley Cup fixation.
In comments to The Wall Street Journal, 16-year-old Amelia Awad revealed her family has so far foot the bill for 37 of the cult Quenchers, which each cost around $50.
Calling the collection an ‘obsession’, the Alabama teen went on to explain how she, like so many others, first became enthralled after seeing the comely containers online.
A year later, she now runs her own influencer account – where she proudly flaunts the fruits of her parents’ efforts to more than 137,000 followers.
Claiming she uses every cup she gets, she told the paper how she decides on which color-coded tumbler to use by the look of her outfit.
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The Stanley Quencher collection of 16-year-old Amelia Awad, who revealed Friday how her family has so far foot the bill for 37 of the cult cups, which each cost around $50
Calling the collection an ‘obsession’, Awad (not pictured) went on to explain how she, like so many others, first became captivated after seeing the comely containers online.
‘I’m obsessed,’ Awad said, as the social media craze surrounding the simple cannisters continues to hit a fever pitch.
Refencing limited edition models that can at times retail for $60, she said: ‘If they are rare, I would want to use them more because I’m special for having them.’
That said, she’s not alone in her quest to secure every single model of the soft-colored cups, which since the pandemic have surfaced as a sort of sudden hot commodity.
Others, like Michelle Mendoza, have amassed even larger collections – as many continue to find comfort not in the insulated receptacles’ utility, but their ‘cool’ factor.
“If I see someone at my hair salon who has a Stanley, it’s just an instant conversation starter,” the 28-year-old Salt Lake City resident said, also speaking to the paper,
Similar to Awad, she said she views her Stanleys – all 75 of them – predominantly as accessories, just as she would a necklace or bracelet.
Also like Awad, Mendoza’s collection has also spawned a great deal of interest on social media, where she goes by the handle millennial.michelle.
She has roughly 3,000 followers on TikTok.
A year later, she now runs her own influencer account (not pictured) – where she proudly flaunts the fruits of her parents’ efforts to more than 137,000 followers. Unrelated Stanley influencer Hallesoswag is seen showing off one of the color-coded cups on TikTok
Others, like TikTok’s Michelle Mendoza (pictured), have amassed even larger collections – while touting the insulated receptacles not for their utility, but as accessories.
Like Awad, Mendoza’s collection has also spawned a great deal of interest on social media, where she goes by the handle millennial.michelle
Others, including prominent beauty justtkass, have even more massive followings fueled by Stanley content, with the influencer’s follow count currently at more than 3million
Others, including prominent beauty TikTokers hallesoswag and justtkass, have even more massive followings fueled by Stanley content, with both boasting more than a million.
Another trait they have in common is that they are both young women – as is the case with Awad, Mendoza and so many others that have been left captivated by Stanley’s Quencher, which had an explosion of interest in 2020.
That said, the craze was not immediate, with the cups actually coming about in 2016 – and Stanley itself being more than 110 years old.
Initially, interest was almost non-existent, outlets like CNBC reported – but that all changed when former Crocs exec Terence Reilly took the helm as Stanley’s president, and was tasked with righting the company’s sinking ship.
Soon after he came aboard, he was approached by an staffer who told him about how a blogger had approached them a year before with a purchase order of some 5,000 Quenchers, which the company happily sent out.
The influencer, Buy Guide cofounder Ashlee LeSueur, proceeded to sell the Quenchers herself, unloading them in a matter of days.
Upon hearing this, Reilly decided to bet big on Quenchers while taking in the Buy Guide as a partner, while taking note of the mostly demographic LeSueur was securing interest from – young, fashion oriented girls.
Initially, interest in the cups was almost non-existent – but that all changed when a new CEO took the helm and decided to bet big on the young female demographic
Stanley’s revenue has since multipled by roughly 10, from $73 million in 2019 to an estimated $750million in 2023, with people like Awad (not pictured) – or their parents – making it possible
Within months, he decided to pivot from primary, basic colors to ones more exciting and even feminine, with tones like Desert Sage and Cream among the initial entries.
Sales soon skyrocketed, with the firm’s revenue jumping from $73 million in 2019 to $94 million in 2020.
The next year, it more than doubled, to $194 million, and In 2022 – following the release redesigned Quencher model with a streamlined design and several more colors – revenue doubled again to $402 million.
Today, the company is estimated to be making some $750 million a year thanks to the reimagined Quenchers, with people like Awad – or their parents – making it possible.
“My experience at Crocs told me that that kind of influencer opportunity was just the magic that Stanley might need,’ Reilly told CNBC last month of Stanley’s recent success, which does not appear to be slowing.
‘And we were right. The Buy Guide proved to be amazing partners and helped us create the Quencher phenomenon.’