He is a Michelin-starred chef who demands the very highest standards in the kitchen.
But now Gordon Ramsay has come under fire over a ‘full Scottish’ burger at his flagship Edinburgh restaurant.
The Renfrewshire-born chef came in for criticism after sharing a short clip of the burger being prepared earlier this week.
Observers took issue with the £18 cost of the square sausage burger, as well as the fact it contains salad – despite being labelled ‘full Scottish’ – and lacks key elements of a traditional Scottish breakfast such as haggis, potato scone and black pudding.
A short video shows the burger being made at the Gordon Ramsay Street Burger restaurant in Edinburgh’s St James Quarter.
The contentious sausage burger includes salad
It contains Lorne sausage, an egg, hash brown, lettuce and a slice of tomato.
The 57-year-old shared the clip to social media on Wednesday, with the caption: ‘Try the full Scottish at Gordon Ramsay Street Burger Edinburgh – with Lorne sausage, a hash brown and an over easy egg.’
Ramsay’s post received more than 1,100 likes but also more than 700 comments from Scots quick to poke fun at the famous chef’s latest culinary creation.
Gavin Brewis said: ‘Full Scottish with no tattie scone, haggis or black pudding and with a hash brown which is not actually full Scottish content.’
Gordon Ramsay has come in for ridicule for the ‘Full Scottish Burger’
Another said: ‘18 quid for a sausage and egg doubler – no Scottish person would put salad on a breakfast roll.’
Ramsay currently owns and operates more than 58 restaurants around the world.
As well as several in the UK, they include eateries in the United States, France, Dubai and Singapore.