She is currently filming the inaugural season of The Golden Bachelor in Sydney.
And Samantha Armytage has undergone a glamorous makeover for her new TV role.
The Nine star, 48, has well and truly ditched the down-to-earth country girl appearance she rocked as the face of Farmer Wants A Wife, and debuted longer locks and a very bronzed visage on the set of the new show on Thursday.
While Sam once got around wearing a wide-brimmed hat and casual outdoor outfits, she is sporting more formal attire and looked stunning in a gold buttoned nude dress for her day on set.
Her blonde locks were styled pin straight and her blue eyes were accentuated with a dark bronzed shadow.
Sam shared her new look in a video to promote the Wharf4Ward charity event hosted by Sony Foundation for their ‘You Can Stay’ program.

Samantha Armytage, 48, is currently filming the inaugural season of The Golden Bachelor in Sydney, and the TV personality has undergone a makeover
The charity raises funds to provide accommodation in self-contained apartments, at no cost, for 15 to 25-year-old regional patients near city hospitals.
Sam also gave fans a glimpse at the set of season one of the Golden Bachelor as she underwent her makeover.
The television host shared a selfie to Instagram Stories as she sat in the makeup chair before shooting scenes for the series.
‘Getting ready to bring you something golden,’ Sam wrote in the caption alongside the image.
Sam was dressed casually for her styling session in a long sleeved blue shirt and a pair of jeans.
Cameras have officially started rolling on the Channel Nine dating show for older, single romantics looking for a second shot at love.
Daily Mail exclusively revealed Barry ‘Bear’ Myrden, a 50-something infrastructure engineer and passionate sailor from Sydney, has been handpicked as the leading man for the upcoming n adaptation.
In exclusive pictures, Barry was seen filming the show in Sydney last Wednesday, and his cast of leading ladies have since been spotted arriving at the Sydney mansion where filming will take place.

The Nine star, 48, has well and truly discarded the down-to-earth country girl appearance she rocked as the face of Farmer Wants A Wife , and debuted longer locks and a very bronzed visage on the set of the new show on Thursday
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Inside Sydney mansion the upcoming Channel Nine dating series The Golden Bachelor is being filmed
Barry, a father-of-three and a respected professional in the tech industry, currently works in Data Centre Management for Woolworths Group.
With decades of experience in his field, he has held senior roles at major companies like Macquarie Bank and the NSW Port Authority.
But while his career has flourished, sources close to Daily Mail revealed his personal journey has been marked by tragedy as Barry is is widowed.
‘Bear is always complaining that his boys are saying that he is bringing around the wrong kind of girls that are just too young and hot for him,’ one friend revealed.
‘We were always saying that he needs to be put on a show like MAFS, so seeing him up for the Bachelor role is no surprise.’
Despite his corporate background, Barry is far from your typical office-bound executive.
A passionate sailor, he has competed in high-profile races like the Sydney to Hobart.
In one photo captured during one of his recent sailing ventures, Barry looked handsome and rugged as he manned a yacht.
Unlike The Bachelor and The Bachelorette which feature young men and women, the Golden Bachelor is targeted at a more mature audience eager to watch how those who have already experienced great love and loss are chasing companionship in their next chapter.
‘Bear is not your usual reality TV type,’ an insider told Daily Mail .
‘He’s charming, intelligent and has really lived a full life. He’s been through love, loss and now he’s ready to open his heart again. Women are going to adore him.’
Local fans of the The Golden Bachelor have been calling for an n version since the US version premiered last year to critical acclaim.
Producers are keeping tight-lipped about the contestants vying for Barry’s heart, but if the US series is anything to go by the show promises to deliver a mix of heartwarming moments, deep connections and unexpected twists.