Daily Show veteran Rob Riggle is the star of a new Super Bowl ad for Miller Lite.
The 53-year-old actor is hilarious as he has a painted-on Miller Lite shirt with a huge QR code in the center as he runs through a hiking path with beer fans behind him.
The Hangover actor serves as the ‘lead beer runner’ who encourages consumers to participate in the ‘Running of the Beer Ads’ program. It tasks 1,000 football fans to serve as the brand’s official .
Rob spoke with DailyMail.com exclusively about his excitement for the Super Bowl, which takes place this Sunday in Las Vegas between the San Francisco 49ers and the Kansas City Chiefs.
It is a personal game for Riggle as he is close friends and golfing buddies with two of the Chiefs big stars: Travis Kelce and Patrick Mahomes.
Daily Show veteran Rob Riggle is the star of a new Super Bowl ad for Miller Lite. The 53-year-old actor is hilarious as he has a painted-on Miller Lite shirt with a huge QR code as he runs through a hiking path with beer fans behind him. The Hangover actor serves as the ‘lead beer runner’ who encourages consumer to participate in the ‘Running of the Beer Ads’ program. It tasks 1,000 football fans to serve as the brand’s official .
Rob spoke with DailyMail.com exclusively about his excitement for the Super Bowl, which takes place this Sunday in Las Vegas between the San Francisco 49ers and the Kansas City Chiefs. It is a personal game for Riggle as he is close friends and golfing buddies with two of the Chiefs big stars: Travis Kelce and Patrick Mahomes
And he also gave his thoughts to DailyMail.com on the new romance between Travis and Taylor Swift . ‘I approve! Yes! I think it’s great. I am so happy for him, I am so happy for her too, because he is such a good person. I am happy for them,’ said Riggle. ‘I love it for him because he is happy,’ added the Strays actor. Seen in January
And he also gave his thoughts to DailyMail.com on the new romance between Travis and Taylor Swift.
‘I approve! Yes! I think it’s great. They’re a great couple. I am so happy for him, I am so happy for her too, because he is such a good person. I am happy for both of them,’ said Riggle.
‘I love it for him because he is happy and that is what matters,’ added the Strays actor.
‘They are two people trying to have a relationship and have fun. It’s amazing how much attention they have gotten, it’s such a focus. But they are able to handle it.’
And Rob thinks they will be just fine.
‘There are a lot of haters out there giving them a hard time, which is sad, but like Taylor says, “People throw rocks at things that shine.” And that is the truth. The haters will hate – and there are a lot of haters out there. But the focus should be on how happy Travis and Taylor are.’
What he likes most about Kelce is his down-to-earth nature.
‘Travis is just a blast to talk to because he keeps it so real. He is a straight feed, no filter, he does not hold back. He is just genuine.’
‘They are two people trying to have a relationship and have fun. It’s amazing how much attention they have gotten, it’s such a focus. But they are able to handle it.’ And Rob thinks they will be just fine
There are a lot of haters out there giving them a hard time, which is sad, but like Taylor says, “People throw rocks at things that shine.” And that is the truth. The haters will hate and there are a lot of haters out there. But the focus should be on how happy Travis and Taylor are.’ Seen in October
What he likes most about Kelce is his down-to-earth nature. ‘Travis is just a blast to talk to because he keeps it so real. He is a straight feed, no filter, he does not hold back. He is just genuine. And he is a blast to talk to.’ Seen on Thursday
He also admires Travis’ work ethic.
‘He worked his whole life for this, he has worked so hard and I think people forget that. They see his success, but they don’t realize how much effort was put in to get there.’
And he likes Patrick very much too as he explained the appeal: ‘He is in his 20s and he is handling so much. But there is so much maturity in him, he knows how to deal with things, it’s unusual. He is just a great guy. I admire his leadership, he has done a lot for the game.’
Riggle added: ‘Travis and Patrick really are good people.’
As far as making his Miller Lite commercial, Riggle said it was ‘cold, very cold, I didn’t have a shirt on!’
He added it took two people an hour and a half to pain his top on.
Quarterback Patrick Mahomes #15 seen on Wednesday during warm up for the Kansas City Chiefs practice ahead of Super Bowl LVIII
‘I know them pretty well,’ Rob said of Travis and Patrick; seen here on Rob’s Facebok page
When asked if he felt like a Playboy model – Playboy models used to have their bikinis painted on – he said: ‘I think they looked a lot better than I did.’
Rob loves the new Miller Lite campaign because people are really winning money. ‘It is working! People are getting their beer money and that is fun. So if you see someone wearing a Miller Lite shirt with a QR code on front, scan it. You will get money.’
That is if you can find one of the 1,000 people who have the shirts on.
Instead of opting for one 30-second commercial in the Big Game, Miller Lite is running a thousand ads on everyday fans who are literal beer ads that could earn fans beer money.
Starting February 1 fans signed up online to receive a Miller Game Time Jersey emblazoned with a QR code.
Rob loves the new Miller Lite campaign because people are really winning money. ‘It is working! People are getting their beer money and that is fun. So if you see someone wearing a Miller Lite shirt with a QR code on front, scan it. You will get money.’ Seen in November
The jersey can be scanned for the chance to win beer money.
Rob said that he is in Las Vegas at the moment and hopes to attend the big game.
‘I had tickets to the Super Bowl but now I don’t, it didn’t work out, so I will see if I can get in,’ he shared.
And if he goes he will wear full Chiefs gear: ‘Oh yes, I plan to dress up.’
Riggle is keeping plenty busy these days. He has relaunched his podcast Riggle’s Picks and he shot a movie last month with Seann William Scott of American Pie fame.
Rob also said he may sign up for a project in April, but he couldn’t yet say what it was.
The comedian and retired United States Marine Officer is known for his work as a correspondent on Comedy Central’s The Daily Show from 2006 to 2008.
He was also a cast member on the NBC sketch comedy series Saturday Night Live from 2004 to 2005.
He had a recurring role as Gil Thorpe on Modern Family from 2013 to 2019.
Riggle, far right, with Bradley Cooper, far left, and Zach Galifianakis, center, in The Hangover stun gun scene
In 2013, he retired from the Marine Corps Reserve after 23 years of service to pursue a career as a comedian
And he is a film star too: he has been in Talladega Nights: The Ballad of Ricky Bobby (2006), The Hangover (2009), Furry Vengeance (2010), Larry Crowne (2011), Dumb and Dumber To (2014), Absolutely Anything (2015) and Night School (2018).
He has also co-starred in the Adult Swim comedy-action series NTSF:SD:SUV:
Riggle currently co-hosts the miniature golf game show series Holey Moley with Joe Tessitore on ABC.
Riggle was born in Louisville, Kentucky, then his family moved to Overland Park, Kansas when he was two.
He earned a Master of Public Administration degree from Webster University in 1997.
Riggle joined the Marines in 1990 after getting his pilot’s license, intending to become a naval aviator.
In 2013, he retired from the Marine Corps Reserve after 23 years of service to pursue a career as a comedian.