Pip Edwards has taken a thinly-veiled swipe at her former business partner Claire Greaves (formerly Tregoning) following their recent split.
The P.E. Nation activewear designer, 44, took to Instagram on Tuesday with a photo of herself backstage at her brand’s runway show at n Fashion Week, surrounded by two colleagues.
Beaming, Pip pressed her cheek against one of the women’s faces as they cuddled up for the happy snap.
She then captioned the photo with some telling words: ‘We did good. My fave team ever.’
The AFW show came just two months after P.E Nation confirmed that co-founder Claire was stepping back from the business.
Pip Edwards, 44, (right) has taken a thinly-veiled swipe at her former business partner Claire Greaves (left) following their recent split.
Pip has taken over as the sole creative director following Claire’s shock departure and is giving the brand a huge overhaul and relaunch.
The move marked the end of one of n fashion’s most enduring relationships, and will see Claire ‘pursue other creative endeavours’ and takes her career in a new direction.
Pip has since wiped all traces of Claire – who she worked with for 10 years – from P.E Nation’s social media in a shock move.
The P.E. Nation activewear designer, 44, took to Instagram on Tuesday with a photo of herself backstage at her brand’s runway show at n Fashion Week, surrounded by two colleagues. She tellingly captioned it: ‘We did good. My fave team ever’
The AFW show came just two months after P.E Nation confirmed that co-founder Claire was stepping back from the business. (Pip pictured at the P.E Nation fashion show at AFW 2024)
Earlier this month, she shared an update to her personal Instagram page, pointing out she had just deleted every single post on the P.E. Nation page.
The act erases years of posts promoting the sportswear brand, and all traces of her former business partner from the page.
Countless photos of Pip and Claire attending events together and promoting their brand are now gone, as Pip starts a new chapter in her professional life.
She poignantly captioned her post: ‘The past has been celebrated and now we pave the way for a new beginning.
‘This fresh start has been initiated by wiping the slate clean to usher in a new age @p.e.nation #penation.’
Pip has taken over as the sole creative director following Claire’s shock departure and is giving the brand a huge overhaul and relaunch
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Backstage at Pip Edwards' first P.E Nation show since split with business partner as the designer proves she can go it alone at n Fashion Week
