Nicky Hilton shared a photo of herself nursing one of her children as she announced her new collaboration on Friday.
The heiress, 41, whose sister Paris claims she has a ghost in her mansion, opened up about how difficult breast feeding had been for her in the post.
‘I breastfed all three of my children, but it wasn’t without its challenges,’ she wrote on a post for The 2amClub.
‘While I enjoyed the moments of bonding, the latching was often painful,’ she revealed, admitting, ‘I didn’t find breastfeeding as effortlessly as I’d hoped.’
She also wrote about the societal pressure to nurse. ‘The expectations put on mothers can be overwhelming,’ Hilton stated.
‘We’re just doing our best, and feeding our children – whether through breast feeding or bottle feeding – shouldn’t come with guilt or judgement. You have to listen to your body and do what’s right for you.’
Nicky Hilton, 41, shared an intimate photo of her nursing one of her three children as she announced her investment in a new baby formula company on Friday
It was apparently her own experiences that resulted in Hilton announcing she was an investor in Narababy.
‘Their innovative baby formula, launching this spring, is something I’m truly proud to be a part of,’ she wrote next to the post with a link to the new formula company.
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She encouraged her fellow moms to follow her example and ‘Share your feeding confession at 2amclub.com.’
Hilton shares daughters Lily-Grace, almost nine, and Theodora, known as Teddy, six, and son Chasen, three with husband James Rothschild, 39.
Several fans shared their own experiences. ‘Cheers to any mother who can breastfeed. And cheers to all mothers who do what’s best to keep their babies fed, no matter what their own emotional preferences are,’ commented one follower.
‘Don’t let anybody tell you what to feed and how to feed your baby,’ admonished another.
‘Wow, that’s so inspiring! Can’t wait to see your support making a real difference,’ said a fan.
According to the Nara Organics website, the new formula is made from organic whole fat cows milk and meet both US and the stricter standards of the European Union.
The heiress opened up about how difficult breast feeding had been for her in the post. ‘I breastfed all three of my children, but it wasn’t without its challenges,’ she wrote
Hilton is married to James Rothschild, 39; Pictured in Los Angeles in March 2024
The couple are parents to daughters Lily-Grace, almost nine, and Theodora, known as Teddy, six, and son Chasen, three
It brags of its product containing ‘the most whole milk fat* of any U.S. formula,’ offering to make the data available upon request.
The company also developed an app that helps expectant moms track ‘your body, mood, and medications during your pregnancy journey,’ along with ‘prenatal and other healthcare appointments’ and questions they may have for their healthcare providers.
After the baby is born, the app is said to help new parents and their caregivers ‘log activities throughout the day.’ Those include feeding time, naps, diaper changes and more.
The company is building buzz by asking future customers to sign up for a wait list for the product that was supposed to be available in Spring 2025.