Enraged Netflix members have threatened to end their memberships after the streaming company announced it is axing its -free basic tier.
In a mass email sent to customers, Netflix dropped the bombshell that it would be ending its basic subscription in both the UK and Canada on June 4.
Customers who continue with this membership plan will automatically be put onto Netflix’s new basic tier – which includes s.
Nine months ago the streaming giant announced new customers would no longer be able to buy the ad-free subscriptions.
Netflix had notified customers that the change was coming with a couple of advantages for customers on April 18.
Netflix have announced they will be scrapping their basic ad-free plan and will be introducing a standard £4.99 membership – that includes adverts (stock image)
The streaming company highlighted that UK customers are currently dishing out £7.99 a month for a basic plan.
However with the new subscription with adverts, they would be paying £3 less a month.
Netflix also confirmed viewers’ video quality would be improved with the new changes.
Basic tier customers previously experienced 720 video quality – but now it will be entirely in HD.
But, the cost of these advantages will cost you time rather than money with all the new adverts.
The company initially announced the changes to their standard plan in a shareholder letter in January.
The streaming goliath is set to generate an estimated $1 billion from revenue in 2024 – 50 per cent more than what it bagged the previous year, Reuters reports.
Netflix users have been left disgruntled with the most recent announcement, with several threatening to end their subscriptions altogether.
‘Netflix you are p****** me off. Removing my basic plan and forcing me to either pay more or put up with s***** ads,’ one said.
‘There is more competition out there now so why treat long-term customers like this?’
The streaming giant are estimated to generate $1 billion in revenue in 2024 (stock)
Netflix users have been left disgruntled with some branding the new membership change as ‘daylight robbery’
‘Netflix getting rid of their basic plan and only giving you the option of cheaper but with adverts or £10.99 a month without is honestly daylight robbery,’ a second penned.
A third added: ‘Great, so we either have to sit through ads every so often, or pay twice as much to get the Standard/Basic experience that we already do now (albeit only for another few weeks)? Nah, I think I’ll pass, Netflix. Cheers, though…
‘Netflix forcing a new membership I liked my £7.99 with no adverts thanks,’ another chimed in.
One questioned: ‘Hey @netflix how do you warrant a 40% increase in the standard membership?’
‘So apparently is planning to kill off their lowest level, no-ad membership package,’ a user furiously wrote.
‘To be clear, should that happen, we will be killing off our subscription. This trend of sliding ads into our streaming services needs to stop and I will not be paying for ads.’
‘Not paying £5 a month for Netflix just to be advertised to. I’ll be cancelling my membership in June,’ one member shared.