She’s known for displaying her jaw-dropping figure in an array of bikini snaps.
And Myleene Klass set pulses racing once again as she took to Instagram on Saturday with a behind the scenes clip from her bikini collection shoot.
Celebrating record sales as she jokily referred it as the ‘Myleene Effect’ the star, 46, wowed as she styled a leopard print two piece from her collection, before slipping into a matching red number.
Showcasing her toned abs, the former Hear’Say singer also modelled a black bikini with gold edging as well as a plunging halter neck two piece with a red and green leaf pattern.
The star also showed off a simple plunging black swimsuit from the collection as she tossed her brunette locks in the clip.
The post was captioned: ‘News just in…‘The Myleene Effect’ well done our girl, a ‘week’ of record sales in just two days!
Myleene Klass set pulses racing once again as she showed off her incredible figure in a range of stylish bikinis as she celebrated her brand’s record sales on Saturday
Celebrating record sales as she jokily referred it as the ‘Myleene Effect’ the star, 46, wowed as she styled a red two-piece from her collection
‘Thank you for planning your holiday shop with me. Here’s BTS from the shoot showcasing the black bikini and swimsuit too. All available online Freemans.com’
Myleene also slipped into a white two-piece after the star became synonymous with white bikinis ever since her appearance on I’m A Celebrity… Get Me Out Of Here in 2006.
The nation’s attention was grabbed when the star went for a shower in the jungle while sporting a tiny two-piece, which showcased her incredible frame.
And in 2023, the star went on to recreate the iconic shower scene as returned to the jungle for the all-star series I’m A Celebrity South Africa.
Myleene previously revealed that the first white bikini she wore in 2006 sold for a whopping £7,500 after the show – after she bought it for just £40.
‘I bought that white bikini for £40. After the show I sold it off – for £7,500!’ she said ahead of entering the jungle for all-stars in 2023.
The famous tiny white bikini was auctioned for charity for £7,500 and Myleene later revealed it was a last-minute purchase.
She explained she had spent just £40 on the skimpy two-piece after producers informed her the striped number she had originally packed would not look good on film.
She wowed in a leopard print two piece with ruffled edges
The star also showed off a simple plunging black swimsuit from the collection as she tossed her brunette locks in the clip
Showcasing her toned abs, the former Hear’Say singer also modelled a black bikini with gold edging (L) as well as a plunging halter neck two piece with a red and green leaf pattern (R)
She made sure to show off the swimwear from all angles in the snaps
Myleene also slipped into a white two-piece after the star became synonymous with white bikinis ever since her appearance on I’m A Celebrity… Get Me Out Of Here in 2006
The nation’s attention was grabbed when the star went for a shower in the I’m A Celeb jungle while sporting a tiny two-piece in 2006 (Pictured)
The post was captioned: ‘News just in…‘The Myleene Effect’ well done our girl, a ‘week’ of record sales in just two days!
Myleene looked sensational in the swimwear pieces
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Myleene Klass displays incredible figure in white bikini – 20 years on from THAT I'm A Celeb snap
Myleene has been spotted time and time again in white bikinis over the years, even playing the I’m A Celeb theme tune on the piano while wearing one to promote 2023 all-stars series.
Playing the piano, Myleene jokingly captioned the post: ‘Do you live in your white bikini? Me…’
Earlier this week Myleene thanked her longtime fans for supporting her as she excitedly revealed her new range would be available from Thursday morning on Freemans.
She penned: ‘Look what lands TOMORROW at @freemans!!
‘You’ve been buying my bikinis for 18 years bestowing on me the title of UK’s longest runnin celebrity brand.
‘Thank you to my loyal supporters. Can’t wait for you to see my new range. Be first in line, online at @freemans tomorrow morning! AD.’ (sic)