Lori Loughlin and her mini-me daughter, Olivia Jade, were the ‘perfect pair’ as they starred in their first campaign together for the shoe brand, Steve Madden.
The Full House alum, 59 – who could possibly return to the Hallmark Channel series When Calls the Heart – joined her youngest daughter, 24, in the ad four years after the college admissions scandal.
The actress shares both Olivia and her eldest daughter Isabella, 25, with husband and fashion designer, Mossimo Giannulli.
Loughlin and the media personality flashed small smiles in one photo from the campaign as they lounged on a spacious bed.
Lori donned an oversized, white shirt that was tucked into the waist of a black miniskirt. She slipped into a pair of black, fishnet socks as well as a pair of sleek, black pumps.
Mother daughter duo: Lori Loughlin, 59, and her mini-me daughter, Olivia Jade, 24, were the ‘perfect pair’ as they starred in their first campaign together for the shoe brand, Steve Madden
First campaign together: The Full House alum joined her youngest daughter in the ad four years after the college admissions scandal
Olivia wore a short-sleeved, white mini dress which she paired with white crew socks as well as stylish pumps that were secured with a thin strap on top.
Throughout the images, the mother daughter duo modeled various shoes from the new Perfect Pairing campaign, including eye-catching boots, chic flats and also elegant heels.
The two showed off a variety of poses while exploring New York City where the photos were taken, such as in what appeared to be a lavish hotel room and a yellow taxi.
Items from the campaign are currently available on the official Steve Madden website just in time for the holiday season.
The designer himself opened up to WWD about having Lori and Olivia star in the campaign and stated, ‘We’ve both had trials and tribulations in our lives. I was just happy to do it. They are such nice people.’
Back in 2019, both the actress and her husband, Mossimo, were arrested after they allegedly paid $500,000 to give their daughters entry into USC as recruits for the crew team, although the two had never played the sport.
‘I don’t think anybody cares. It’s old news. We have these second chances in life, as I did. That’s it. The way I look at it, she paid her debt to society. It’s over,’ he continued.
The designer notably also spent time in prison for stock fraud after he was sentenced back in 2002.
‘Perfect Pairing’: Throughout the images, the mother daughter duo modeled various shoes from the new Perfect Pairing campaign, including eye-catching boots, chic flats and also elegant heels
Striking a pose: The two showed off a variety of poses while exploring New York City where the photos were taken, such as in what appeared to be a lavish hotel room as well as a yellow taxi
Opening up: The designer himself opened up to WWD about having Lori and Olivia star in the campaign and stated, ‘We’ve both had trials and tribulations in our lives. I was just happy to do it. They are such nice people’
Moving on: ‘I don’t think anybody cares. It’s old news. We have these second chances in life, as I did. That’s it. The way I look at it, she paid her debt to society. It’s over,’ he continued
Lori also gushed about having the opportunity to shoot a campaign with her daughter in a statement. ‘It was so much fun doing the shoot with Olivia.’
‘The Steve Madden crew was wonderful to work with and we had the best time being with them, hanging out with each other and playing dress up all day!’
‘Olivia and I genuinely love spending time with each other, she makes me laugh and I find her so entertaining. And I think that shows in the photos and the video footage,’ the actress added.
The influencer – who currently boasts 1.2 million fans and followers – expressed, ‘I love Steve Madden because of their versatility and accessibility. I believe there is a style for everyone, and I appreciate their dedication to inclusivity.’
In 2019, after both Lori and her husband, Mossimo, were arrested, Loughlin notably spent two months in prison while Giannulli was sentenced to five months.
The star was also fined $150,000 and ordered to complete 100 hours of community service while the fashion designer was fined a larger amount of $250,000 and ordered to complete 250 hours of community service.
The campaign photos also come shortly after it was revealed that there is a possibility that Lori could return to the hit Hallmark series, When Calls The Heart.
The actress played the role of Abigail Stanton over 56 episodes from 2014-2019, but writers directed the character’s storyline off camera amid her criminal charges.
Loughlin’s potential return was discussed by the show’s co-creator Brian Bird earlier this month on the Heart to Hearties podcast, as he was noncommittal about the actress coming back, but implied things are moving in the right direction.
‘Fun’: Lori also gushed about having the opportunity to shoot a campaign with her daughter in a statement, adding, ‘It was so much fun doing the shoot with Olivia’; seen in June 2022 in L.A.
Family: The actress shares both Olivia and her eldest daughter Isabella, 25, with husband and fashion designer, Mossimo Giannulli
Sentence: In 2019, after both Lori and her husband, Mossimo, were arrested, Loughlin notably spent two months in prison while Giannulli was sentenced to five months
‘Well, this is a tricky question and what I can say is that there are good conversations happening,’ Bird said. ‘We can’t guarantee anything, but there are good conversations happening around this topic.’
He added that the Full House actress has been ‘doing really good’ as she rebuilds her life nearly three years removed from her stint in custody.
‘She’s assured us that she has found some peace and she’s made it through her ordeal her and her husband’s ordeal,’ Bird said, ‘and she’s in a much better place than she was.’
‘Our attitude always has been you know as the producing team around the writing team around When Calls the Heart that what better place for second chances than Hope Valley,’ Bird said. ‘And so in theory, it should work, right? But again, can’t…fully promise it, but we’re working on it.’