Lauren Goodger looked glamorous in a chic black co-ord as she posed with her mini-me daughter Larose at the launch of her new clothing line in Lakeside on Saturday.
The TOWIE star, 38, sweetly kissed Larose on the cheek inside the store, HL London, as she gathered with friends and fans to celebrate her new collection.
Lauren unveiled a stunning new mother-daughter clothing line in light of a tragic few years – after months of secret talks.
Following a ‘terrible few months’, Lauren said she is back and better than ever, with plans to take her business as far as possible.
Displaying the comfy collection in a gorgeous photoshoot, Lauren was joined by her daughter Larose, whom she shares with her ex Charles Drury.
Lauren proudly showed off her new clothing line with the brand, The Lauren & Larose collection.
Lauren Goodger, 38, looked glamorous in a chic black co-ord as she posed with her mini-me daughter Larose at the launch of her new clothing line in Lakeside on Saturday
The TOWIE star sweetly kissed Larose on the cheek inside the store, HL London, as she gathered with friends and fans to celebrate her new collection
She told : ‘It’s a new business venture of mine that I’ve wanted to do for a long time.
‘I’ve had a terrible few years completely lost my drive for work motivation all I wanted to be was a mum and that’s exactly what I did, so behind the clothing brand meaning mother and daughter Range matching!
‘Perfect time for Mother’s Day I’m doing it for Larose and also my angel baby Lorena. This business is my multimillion empire, I’m working hard. I have been working hard.
‘I’ve been doing it behind the scenes for months since middle of last year. I’ve designed it all.
‘I’ve chosen the colours, I go to the office regularly, I’m heavily involved and I’m working till late nights early mornings.
‘I’m so excited finally after LW tan. I’ve got my business back and something that I love and enjoy and I hope everyone supports me on my journey and loves the range and I can’t wait to see everyone in the pictures.’
The clothing line will be available to purchase in-store and online.
Lauren referred to he fake-tan brand, Lauren’s Way, which she started when she was 23 and was stocked in big name stores like Superdrug and Debenhams.
Lauren unveiled a stunning new mother-daughter clothing line in light of a tragic few years – after months of secret talks
Displaying the comfy collection in a gorgeous photoshoot, Lauren was joined by her daughter Larose, whom she shares with her ex Charles Drury
Following a ‘terrible few months’, Lauren said she is back and better than ever, with plans to take her business as far as possible
Lauren proudly showed off her new clothing line with the brand, The Lauren & Larose collection
Lauren’s pals and fellow TOWIE co-stars Junaid and Joe Blackman posed for a photo
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EXCLUSIVE
Lauren Goodger plans to build the next 'multi-million pound fashion empire' with new clothing line
However she has now fallen out with her business partner and lost £2million in revenue.
Lauren previously spoke candidly about her financial difficulties after previously commanding £25,000 for a magazine shoot in her TOWIE heyday.
She said she is living a ‘basic’ life in an ordinary home with her daughter Larose.
Lauren, who gave birth to a stillborn daughter in 2022, said she did not care about work after her death. She said: ‘I didn’t want to do anything else but being the mum.’
Lauren gave birth to her second child, Lorena, another daughter, in July 2022, but her umbilical cord wrapped around her neck and she tragically lost her life.
The pair split shortly afterwards.
Lauren previously admitted it hasn’t been easy with Charles but they’re now in a good place and have been doing everything in their daughter’s best interests.