British Beauty Week kicked off celebrations in Covent Garden on Thursday evening.
And to mark the launch, The British Beauty Council announced Kate Moss as their Global Ambassador.
The supermodel, 49, looked effortlessly stylish in a black gown as she arrived at the event.
Kate will now work closely with the Council to highlight the industry and its work across policy, ESG, Talent and Growth.
The announcement coincides with the first anniversary of her beauty and wellness brand COSMOSS.
Incredible: To mark the launch of British Beauty Week in Covent Garden, Kate Moss, 49, was announced as Global Ambassador for the British Beauty Council on Thursday
At the event, Kate said: ‘Beauty is more than skin deep, it’s the heartbeat of the creative industry that’s helped build my career, and the careers of so much creative talent, from hair and makeup stylists on set to the magicians behind the brands.
‘Beauty – seen and unseen – touches everyone, from individuals to an industry. I am so proud to be part of it and honoured for this opportunity to join the British Beauty Council.’
The British Beauty Council is an organisation dedicated to solving beauty’s shared challenges, which represents the wider industry by generating conversation with the Government to tackle issues facing the industry today and in the future.
The Council collaborates with a diverse network of patrons and affiliates so that every sector within the beauty industry.
Kate’s beauty brand has been likened to a British version of Gwyneth Paltrow’s US business Goop as Kate became the latest celebrity to jump on the wellness market.
The supermodel, who currently lives in the Cotswolds, claimed the brand is ‘self-care created for life’s modern journeys’ upon its launch on September 1, 2022.
Kate’s beauty products, made from ‘potent, natural substances’, are split into three daily rituals which are said to balance the ‘body and soul with the natural environment and the circadian cycles’.
The website describes these rituals as enabling us to ‘adjust to the rhythm of nature, help us find inner peace and self-fulfillment, and open a door to balance, restoration and love’.
Exciting: Kate will now work closely with the Council to highlight the industry and its work across policy, ESG, Talent and Growth
Celebrations: At the event, Kate said: ‘Beauty is more than skin deep, it’s the heartbeat of the creative industry that’s helped build my career… (pictured with members of the council)
Beauty Week: ‘Beauty – seen and unseen – touches everyone, from individuals to an industry. I am so proud to be part of it and honoured for this opportunity to join the British Beauty Council’ (pictured with members of the council)
Brand: The supermodel, who currently lives in the Cotswolds, claimed the brand is ‘self-care created for life’s modern journeys’ upon its launch on September 1, 2022
The full three rituals cost more than £400, while the popular Golden Nectar serum – which contains the ‘mythical’ tears of Chios, a plant resin produced on the Greek island – has a £105 price tag alone.
The dawn ritual, which fills the body with ‘positive energy’, costs a total of £287 and includes a £21 antioxidant ‘dawn tea’, a £52 cleanser and £95 anti-ageing face cream.
It is then finished with the £120 Sacred Mist eau de parfum which ‘envelopes you with its hypnotic yet grounding fragrance’ to ‘provide a sense of inner peace’.
During the daytime, Kate advises using her ‘moodboosting’ fragrance again, followed by the Golden Nectar serum – a CBD infused ‘ultimate antioxidant oil’.
With an eye-watering price-tag for only 30ml, it is described as ‘an everyday indulgence which takes care of your skin, body, mind and soul’.
Her third and final dusk ritual then includes a £20 calming evening tea, the £52 cleanser once again, the Golden Nectar oil and the £95 day and night face cream.
As well as her skincare and teas, Kate is also reportedly set to use her wellness brand to sell healthy food and mineral supplements.