Jennifer Lopez has visited the past for her latest project.
The 54-year-old songbird has re-created her Jenny From The Block video from over 20 years ago where she was flashing her toned body.
The star looks just as great in her 50s as she was seen again showing off her toned tummy with ripped abs in a denim outfit with a brown bra top when atop cars in traffic to remind fans of the old JLo.
She has been promoting her new This Is Me… Now album, which is a follow up to This Is Me… Then when she was engaged to Ben Affleck but soon after split; the two are now married.
And for this new clip, she was promoting a partnership with Dolby.
Jennifer Lopez has visited the past for her latest project
The 54-year-old songbird has re-created her Jenny From The Block video from 20 years ago where she was flashing her toned body
Jenny from the Block from 2002 was about Lopez’s desire, despite her level of fame and fortune, to remain true to her roots in The Bronx.
Dolby teamed up with Lopez to celebrate her upcoming album in Dolby Atmos featuring her new single Can’t Get Enough which starts with this new commercial.
This weekend she kicked off the latest installment of the ‘Love More in Dolby’ global brand campaign.
Lopez stars in the commercial which celebrates her new single ‘Can’t Get Enough’ from This is Me…Now, releasing globally on Friday February 16, and her first studio album in a decade.
Fans seeking to connect with Lopez and her powerful story on a deeper, more emotional level can experience ‘Can’t Get Enough’ today in Dolby Atmos, streaming on Apple Music and other services where available.
This is Me…Now will also be available in Dolby Atmos.
‘There are so many intricate details that went into making This is Me…Now to create an emotional journey for my fans,’ said Jennifer.
‘When I first heard the album in Dolby Atmos, I was blown away because it really lets each of these individual tones shine through, so the artist can hear exactly what they have created.’
The star looks just as great in her 50s as she was seen again flashing her toned tummy with ripped abs in denim outfit with a brown bra top atop cars in traffic to remind fans of the old JLo.
She has been promoting her new This Is Me… Now album, which is a follow up to This Is Me… Then
Then when she was engaged to Ben Affleck but soon after split; the two are now married. And for this new clip, she was promoting a partnership with Dolby
Dolby teamed up with Lopez to celebrate her upcoming album in Dolby Atmos featuring her new single Can’t Get Enough which starts with this new commercial. This weekend she kicked off the latest installment of the ‘Love More in Dolby’ global brand campaign
She added: ‘This is Me…Now is an emotional and truthful album and cinematic experience.
‘When you hear it in Dolby Atmos, you will feel the full emotion of the heart and soul that was poured into this new record.’
‘Jennifer Lopez has a beautiful gift for storytelling, and we are thrilled that Dolby Atmos will help fans connect with This is Me…Now on an even deeper level,’ said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. ‘Dolby Atmos captures the raw emotion of this story exactly as Jennifer intended it to be experienced. Fans will feel as if they are sitting alongside her in the studio as they rediscover her music in a whole new way.’
Directed by GRAMMY®-nominated music video director and filmmaker Colin Tilley, the piece explores how Dolby Atmos can transform a mundane moment like sitting in traffic into an instant vibe. Whether fans are crushing on Jennifer Lopez’s new song or looking to get back together with a favorite album, Dolby Atmos embraces audiences in a world of rich sound.
This was Jenny from her old video where she had on a tank top
She lifted the top to show off her toned tummy, which was not done much then but is done all the time now
‘When I first heard the album in Dolby Atmos, I was blown away because it really lets each of these individual tones shine through, so the artist can hear exactly what they have created,’ said Lopez
The commercial follows the premiere of Dolby’s ‘Love More in Dolby’ campaign, which kicked off in November 2023 with the debut of a short concert vignette starring Ed Sheeran.
Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans.
Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. Whether it’s hearing the layers of instruments move all around, catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos.