18:00
Apple Intelligence unveiled
Apple Intelligence will have the power to run multiple generative AI models on your compatible iPhone.
Private Cloud Compute will allow you to maintain your data privacy and security while still tapping into these AI features.
What’s more, 100% of the data centers that will support the AI platform will run on renewable energy, Apple said.
New AI features include generative writing tools, custom ‘Genmoji’ generation, a smart photo library, and Siri upgrades to make interacting with the digital assistant more natural and effective – including the ability to type to Siri instead of speaking.
You’ll also have the ability to search for something simply by snapping a photo of it. If you come across a bike that you’re interested in buying, for example, just take a picture and your iPhone will search for for it on the web.
After lagging behind competitors like Google and Amazon in the AI race, this launch marks a big step forward for Apple.
‘Apple is copying Google with that visual intelligence tool, Google Lens came out years ago,’ Best said.
17:48
iPhone 16 announced
The new iPhone 16 will be 50 percent tougher than previous iPhone models, come in three new colors – ultramarine, teal and pink – and include a customizable action button that lets you record voice memos, indentify a song or translate a phrase.
Users have been skeptical of the customizable action button’s effectiveness since it was first rumored to roll out with the iPhone 15 Pro. Many people think it will meet hte same fate as the MacBook’s touchbar, a feature that Apple scratched due to lack of consumer interest in 2023.
But perhaps most importantly, it will be fully compatible with Apple Intelligence, Apple’s very own AI platform. That means it will have a bunch of new AI features at the core of its functionality.
17:43
AirPods 4 will start at $129
AirPods 4 will start at $129, and the Pro model will start at $179.
Both will be available for pre-order after the event and will ship on September 20.
17:39
Health features for AirPods Pro 2
AirPods Pro 2 will feature noise reduction technology to provide hearing protection.
These new AirPods will also be able to perform a clinical hearing test in just five minutes to check your hearing health. The results will be stored ‘privately and securely’ in the Health app along with the rest of your health data.
Finally, they will provide a clinical grade over the counter hearing aid feature that boosts the specific sounds you need in real time and help you hear your surroundings better.
17:34
AirPods 4 and AirPods 4 Pro announced
Apple just unveiled the AirPods 4 and Airpods 4 Pro
Some of their new features include the ability your head yes or no in response to Siri anouncements, improved sound quality, and a smaller more streamlined case.
The Pro model will also feature active noice canceling, a wireless charging case and a ‘conversation awareness’ that automatically adjusts your volume when you’re speaking to someone.
17:28
DailyMail.com tech editor's take on the new watch
‘The larger screen and brighter display look really good, and I really like the new jet black finish!’ said DailyMail.com Science and Technology editor Shivali Best.
‘As someone who hates sitting around waiting for my watch to charge, the fast charging (30 mins to 80%) sounds like a bit of a game changer,’ she added.
But she expected to see more added health features in this new lineup.
17:27
Apple Watch 10 will start at $399
The Apple Watch Series 10 will start at $399, and the cellular version will cost $499.
You can pre-order them today after the event, and the watch will ship on September 20.
17:21
Apple Watch Series 10 updates will include sleep apnea detection, digital keyboard
Apple officials have confirmed rumors that the Apple Watch Series 10 will come with a new sleep apnea detection feature.
The device does this by tracking breathing disturbances while you’re sleeping, then analyzing that data every 30 days to determine whether you may be suffering from this condition.
And with this new watch design, you’ll be able to type messages directly on the screen instead of relying on voice-to-text thanks to the addition of a digital keyboard.
17:14
Apple Watch Series 10 announced
CEO Tim Cook has kicked off today’s launch event with the unveiling of Apple Watch Series 10.
The new watch will feature the biggest display and thinnest design ever. It’s 10 percent thinner and 30 percent larger than the Series 9 watches.
This will allow users to see an additional line of text, type messages more easily and give the device a sleeker and more steamlined appearence.
It will also come with the first ever polished-aluminum finish. It comes in three colors, jet black, rose gold, and silver.
What’s more, it will take only 30 minutes to charge Apple Watch 10 up to 80 percent.
15:52
DailyMail.com reporters have arrived in Cupertino
Executive Science and Technology Editor Shivali Best (left) and Social Video Producer Frank Muniz (right) have arrived at Apple Park in Cupertino to cover the event.
15:44
is here to get you up to speed on everything about this Apple launch
If you haven’t been keeping up with the news on all the new devices and features that Apple is expected to debut today, DailyMail.com has got you covered.
Check out this story for an overview of everything to know about the new iPhone 16 lineup, including price, design changes and new features.
Here you can find critical advice that users must take before switching to iPhone 16 to protect their personal information.
And this exclusive details rumors that Apple Intelligence could eventually charge users a monthly fee of $20 for its premium AI features.
To find all of DailyMail.com’s coverage on all things Apple, click here.
15:26
Apple CEO Tim Cook tweets photo from Apple Park
We’re less than two hours away from the start of today’s event. CEO Tim Cook tweeted this photo from Apple Park in Cupertino.
X users are speculating that the image may be AI generated – perhaps to show off the capabilitites of Apple Intelligence.
15:15
Apple Store site is DOWN in anticipation of event
Apple typically takes its online store offline prior to a launch event so that it can prepare pages for its new products.
That means you can’t purchase any Apple products until the event ends later today. But today probably isn’t the best day to purchase a new iPhone or Apple device anyway.
Waiting until a few weeks after the launch gives you more time to determine whether the newest models are worth the pricetag, or if you would rather purchase a slightly older model for less money.
15:01
Update on virtual or augmented reality devices?
There’s no evidence to suggest that Apple will give an update on its Vision Pro, Apple Glasses or any new virtual or augmented reality devices today.
However, there has been some new leaked information about the Apple Glasses, which are expected to launch in 2027.
But we could have them, or a cheaper version of Vision pro, as early as 2025.
These lightweight AR spectacles will be different from the Vision Pro goggles in that they’re designed for everyday wear. They’re considered a direct competitor of Meta’s Ray-Ban smart glasses, which launched in 2021.
The Apple Glasses are expected to launch with augmented reality and eye-scanning features, but little else is known about the functionality and design of this forthcoming product.
14:26
Potential surprise product debuts, including iPad mini 7
Apple could surprise us with a few unexpected device reveals during the event, including the iPad mini 7.
The iPad mini 6 came out in 2021, so this tablet is due for an upgrade.
The new mini is rumored to come with Apple Pencil Pro support, storage capacity and memory increases and a range of new color options.
14:10
Apple expected to unveil new Apple Watch and AirPods
In addition to the iPhone 16 lineup, new devices expected to launch at today’s event include the Apple Watch X and the AirPods 4.
Other devices that could launch today include the Apple Watch Ultra 3, AirPods Pro 3 and AirPods Max 2, but these are less certain to appear.
The two models included in this new Apple Watch series are rumored to come with some exciting health-tracking features. That includes an updated heart rate and ECG sensor as well as an all-new sleep apnea detection feature.
Apple Watch could also be getting a makeover, with this new series expected to have a larger but slimmer screen design.
The new Airpods will likely offer improved sound quality over the AirPods 3, which came out in 2021. AirPods 4 will also be the first non-pro set to feature active noise cancellation, and will come with a new case with a built-in speaker.
13:36
A brief guide to Apple Intelligence: Apple's very own AI platform
Apple is finally entering the AI race with the launch of Apple Intelligence.
The company has described the new software as a ‘personal intelligence system that puts powerful generative models right at the core of your iPhone, iPad and Mac.’
The new features packed into this platform include generative writing and image-making tools, the ability to create custom emojis (or Genmojis), and big improvements to Siri.
Apple’s foray into AI began with the introduction of their digital assistant, Siri, in 2011. But since then, the company has lagged behind competitors like Amazon and Google.
But with the launch of Apple Intelligence, the company is aiming to make its mark on the ‘conscious AI’ market.
13:24
iPhone 16 will support highly-anticipated AI features
iPhone 16 is Apple’s first phone lineup designed to support AI features.
At today’s event, the company is expected to unveil the standard 16 as well as the iPhone 16 Plus, iPhone 16 Pro and the iPhone 16 Pro Max.
Each of these phones will be compatable with Apple Intelligence, Apple’s very own AI platform.
The iPhone 16 lineup won’t launch with Apple Intelligence right off the bat. While the new phones will become available for purchase today, the AI platform isn’t expected to roll out until the end of October, according to 9to5Mac.
13:03
iOS 18 packed with new features, including the ability to control your phone with your eyes
iOS 18 is expected to launch with a bunch of exciting new accessibilty features, including the ability to control your phone with just your eyes.
iPhone Eye Tracking will work on any iPhone that’s compatible with iOS 18. To enable this feature, go to Settings, tap Accessibility, swipe down and choose Eye Tracking and toggle it on.
Your phone will walk you through a brief calibration process so that it can learn to recognize your eye movements. Then, you will be able to navigate your screen, open apps and perform tasks inside apps all without ever touching your screen.
13:03
Everything you need to know about Apple's 'It's Glowtime' event TODAY
Apple is hosting its ‘It’s Glowtime’ event today, where it is expected to debut the new iPhone 16 and reveal more details about the upcoming launch of iOS 18 and highly-anticipated AI platform, Apple Intelligence.
In addition to the iPhone 16, products expected to launch include the Apple Watch X and perhaps the Apple Watch Ultra 3, and the AirPods 4, AirPods Pro 3 and AirPods Max 2.
The event will be held at Apple Headquarters in Cupertino on Monday, September 9 at 1 pm ET (10 am PT, 6 pm UK).
You can follow DailyMail.com’s live blog for detailed coverage of every feature and device that Apple unveils.
To watch a livestream of the event, go to Apple's Site, YouTube, or the Apple TV app.
TOP STORIES
- Apple is hosting its 'It's Glowtime' event TODAY where it could unveil a range of new products including the iPhone 16 and the Apple Watch X – here's how you can watch live
- Minute by minute, what would happen if a world-destroying asteroid was detected coming to Earth – after 'greenish' space fireball crashed into our planet this week
- Science was meant to disprove religion – so why is it bringing us closer than ever to proving God is real?
- What's YOUR colour IQ? Take the test to see how your perception of different shades compares to other people your age
- Police across US given new UFO handbook as they warn craft 'pose significant safety risks'
- Apple Store goes DOWN ahead of the 'It's Glowtime' event – raising hopes the tech giant will launch new products including the iPhone 16
- What's blue to you? Take the test to see how your colour perception compares to the rest of the population
- Revealed: The 6 catastrophic asteroids on course to crash into Earth – as a 'surprise' space rock burns up over the Philippines
- Tech expert says hidden iPhone setting doubles battery life
- California rocked by swarm of five earthquakes in just 48 hours
- NASA astronaut spots mysterious bright green flash while on the ISS
- Apple is hosting its 'It's Glowtime' event TOMORROW where it could unveil a range of new products including the iPhone 16 and the Apple Watch X – here's how to watch live
- Chinese lab linked to Covid leak may have also released ANOTHER deadly virus, new research claims
- Revealed: The number of times you should be having SEX every month, according to your age group – so, how does your love life stack up?
- Shocking leak suggests your phone really is listening in on your conversations
- And you thought the iPhone 15 Pro Max was big! YouTuber builds the world's largest iPhone – measuring over 6.5 FEET tall
- Steps users must take before switching to Apple's iPhone 16 next week to protect their information
- I'm a narcissistic sociopath – here's how to protect yourself from people like me
- The frightening amount of radiation NASA's stranded astronauts have endured because of Boeing's faulty spaceship
- Mysterious object that appears in religious art that show Jesus really was magic
- Elon Musk says SpaceX will send its multi-billion-dollar Starship rocket to Mars in just TWO YEARS – despite explosive launch tests
- Biblical artifact described as 'Israel's most important archaeological find EVER' to go on display in US
- Look up tonight! There's a once-a-year opportunity to see Saturn this evening – here's how to spot the ringed planet
- Revealed: The formula for the perfect fish and chips – and why scientists say you should include one VERY unusual ingredient in your batter
- Apple fans call 'budget' iPhone 'one hell of a deal' after leaks reveal new features ahead of launch
- Social security is DOWN: Online and in-person services hit by nationwide outage
- Revealed: The key sign that indicates a woman might be a PSYCHOPATH
- One of the largest ever alligators is caught in Mississippi with hunters planning to EAT 800lbs monster
- Boeing's Starliner finally returns to Earth empty – leaving two astronauts stranded on the International Space Station until February
- Asteroid set to hit Earth's atmosphere in matter of HOURS
- Saturn's iconic rings will DISAPPEAR in months, NASA says
- Urgent warning to dog owners across the UK as a Cocker Spaniel nearly DIES after inhaling a common plant – here's what to look out for
- Experts reveal sneaky way your phone listens in on your conversations – and how to stop it
- Texas woman uses AirTags to see where recyclable plastics REALLY end up – and is left speechless
- Would YOU spot it? Venomous spider is discovered lurking in a toddler's Duplo in terrifying playtime encounter
- Stonehenge mystery deepens: Scientists say the altar stone did NOT come from Orkney as claimed – as the hunt for its place of origin continues
- The food that can lower risk of AUTISM by 20% if eaten when pregnant, study finds
- More than 1.7 million therapy logs for American patients are exposed online – and leak includes video sessions
- Disturbing images of the 'Salt Men of Iran' mummies show their exact moment of death more than 2,500 years ago