As a skincare-obsessed journalist, I’m often asked what beauty brands are worth the hype, and it’s a difficult question to answer.
The truth is I don’t play favourites – right now, I’ve got both the £12 Oat Cleansing Balm from The Inkey List and the £86 Brightening Serum from Tatcha in my rotation. That said, if I could only use one beauty brand for the rest of my life, I’d probably choose Beauty Pie.
Recognised by industry insiders for its members-only model, the brand cuts out the middlemen and retailer markups so it can offer really good products in high-quality but minimalist packaging at factory prices.
Members pay an annual fee of either £29 or £59 and get access to so-called ‘members’ prices’. For example, a moisturiser that you’d typically pay £100 for from a high-end brand, only costs £34 for members at Beauty Pie.
If you’re not a member, you can still buy products but at a more premium price, so it’s worth checking out the website.
Below, I’ve listed some of my all-time favourite Beauty Pie products.
The best products from Beauty Pie
No skincare routine is complete without sunscreen (ideally with an SPF 50+). This one is non-comedogenic, meaning it won’t clog pores, offers broad-spectrum protection, and doesn’t feel claggy or heavy on the skin.
An effective evening cleanse, this gel-to-oil-to-milk formula removes dirt, pollution and makeup without stripping the skin, and leaves it feeling clean and fresh.
Are you still using a traditional washcloth to remove your cleanser? Because these double-sided cloths (cotton and microfibre) are softer and gentler on the skin.
Formulated with 1% encapsulated retinol to help reduce the appearance of fine lines, wrinkles and pigmentation, this is a great night-time moisturiser for those who have sensitive skin or are new to retinol.
I’m not a big self-tan fan, but even my pale skin needs a little boost every now and then. I just mix a couple of these gradual self-tanning drops in with my moisturiser and night, and wake up with a natural glow.
More of an under-eye brightener than a concealer, although you might find it covers up your dark circles, I like to pat it in with my ring fingertip.
As a contact lens-wearer, I’m always on the lookout for mascaras that are easy to take off at night. Thanks to its tubing formula, this one gently breaks down with some warm water.
Reminiscent of Le Labo’s bestselling Santal 33 (but not a dupe), it’s a sexy scent with notes of creamy sandalwood, tonka bean, lavender and tea leaves that will earn you compliments.
As far as makeup bags go, this one is pretty cute.