Blake Lively’s brother-in-law has labelled Justin Baldoni a ‘fraud’ after the actress filed a sexual harassment lawsuit against her former co-star.
The actor and director, 40, faces a lawsuit from his It Ends With Us co-star after she accused him of sexual harassment and spearheading an alleged smear campaign as retaliation for her raising concerns about his inappropriate behaviour on set.
High School Musical star Bart Johnson, who is married to Lively’s older sister Robyn, has since shared his own thoughts regarding Justin’s character in a series of social media posts.
Addressing X followers on Christmas Eve, he wrote: He’s a fraud. He puts on the “costume“ of a hero, man bun and all. Used all of the trendy catchphrases & buzz words for his podcasts. None of it’s genuine. It’s all theater. And everyone fell for it. For years.
‘Rewatch his videos with a more critical eye and watch him compliment and praise himself with faux humility and self deprecation. What a performance.’
Brad, 58, had previously weighed in after The New York Post shared a feature about the controversy on its Instagram platform in December.
Blake Lively ‘s brother-in-law Brad Johnson has labelled Justin Baldoni a ‘fraud’ after the actress filed a sexual harassment lawsuit against her former co-star (L-R: Brad, Blake and Robyn Lively)
High School Musical star Bart Johnson, who is married to Lively’s older sister Robyn, has since shared his own thoughts regarding Justin’s character in a series of social media posts
Defending Lively in the comments section, he wrote: ‘Her complaints were filed during the filming. On record. Long before the public conflict. The cast unfollowed him for a reason. Read this article before spitting ignorance. His PR team was stellar. Gross and disgusting but highly effective.
‘Read the article, their text message exchanges and his PR campaign strategy to bury her by any means necessary. No one is without faults. But the public got played.’
He added: ‘And yes of COURSE mistakes were made. But just IMAGINE being a stay at home mom raising 4 kids, married to the busiest man in Hollywood and at the same time being a girl boss running multiple companies while writing, producing, running non profits and working 16+ hour days from home so you can be with your kids… launching 2 new businesses you been working on / developing for many years (launch scheduled by distributors, not you, btw) all while getting attacked by a VERY expensive PR smear campaign because you filed a sexual harassment claim for the very film you have to go out and promote with just the right tone or you get cooked!?
‘Looks like she’s doing a hell of a job to me and trying to do good things for the right reasons. But yeah let’s post from our couch how much we hate her for making mistakes. That makes sense. I mean, she’s been rude in these interviews that magically played on repeat.
‘I saw it. None of us have ever been wrong or mean. Never. We should discount decades of good for those few bad moments. Glad the microscope isn’t on me every day of my life.’
Journalist Andrew Billen has also reflected on his impression of Baldoni after he interviewed him after the release of his memoir, titled Man Enough: Undefining My Masculinity, in 2021.
Revealing how Justin appeared to him, he concluded he was ‘the most conflicted person I have ever interviewed.’
While Andrew said on one hand Justin is a committed husband, father and male feminist, he wrote in The Times that on the other he was a ‘materialistic, fast-car driving porn addict who objectified no body as much as his own.’
Brad had previously weighed in after The New York Post shared a feature about the controversy on its Instagram platform in December
The American actor is married to Blake’s older sister, Robyn Lively (pictured together in 2022)
Brad wrote a lengthy defence of Blake on Instagram after she was criticised by followers of The New York Post
Allegations in the lawsuit include that Justin showed Blake nude videos and images of other women and discussed his alleged porn addiction.
He allegedly showed Blake an explicit video of his wife, barged into the star’s trailer while she was nude or breastfeeding and made her and other female staffers uncomfortable with overtly sexual comments.
And Andrew confessed the full extent of Justin’s porn addiction was revealed during his interview with the star when he admitted he had become addicted to the online explicit content at the young age of 10 and 11.
Growing up in a strict religious household, Justin’s parents followed the 19th century Persian religion called Baha’i meaning alcohol and sex before marriage was forbidden.
Justin has also been described as ‘conflicted’ and a ‘materialistic, fast-car driving porn addict’ as its revealed he has been watching explicit online content since 10 years-old
The actor and director faces a series of accusations from his former co-star (pictured in a rooftop scene from It Ends With Us)
Justin later wrote in his memoir that at aged 19 his girlfriend tricked his penis into her and it impacted his sexuality going forward.
While he confirmed he doesn’t watch anything violent, Justin confessed that when he has the urge to watch porn, he still watches the same porn he watched aged 10 or 11.
He told Andrew at the time: ‘I could be out in the world, championing female voices, fighting for gender equality, go home, have this amazing conversation and dinner with my wife especially early on in our marriage and still feel this strange pull to wards porn. It’s not rational.’
Justin also confessed to having a complicated relationship with his body which he viewed as his sexual calling card and felt a pressure to maintain a muscly physique in order to get jobs.
Recently revealed details in the lawsuit allege even more egregious behaviour, with court documents obtained by People claiming Justin ‘improvised physical intimacy’ during a scene without prior discussion or choreography.
Revealing how Justin appeared to him, journalist Andrew Billen concluded he was ‘the most conflicted person I have ever interviewed’
Allegations in the lawsuit include that Justin showed Blake nude videos and images of other women and discussed his alleged porn addiction, which he previously admitted began aged 10
One incident reportedly involved Justin ‘discreetly biting and sucking on Ms. Lively’s lower lip’ during multiple takes, allegedly insisting on reshooting the scene repeatedly despite her clear discomfort.
The lawsuit alleges Justin made sexual inquiries, including asking Blake if she and her husband experienced simultaneous climaxes— a question she found intrusive and refused to answer.
These new allegations add to the already troubling claims against Justin, who has continued to deny all accusations.
The lawsuit claims that before filming began, Justin ‘inserted improvised gratuitous sexual content and/or scenes involving nudity into the film (including for an underage character) in highly unsettling ways.’
Among the alleged changes were a ‘scene in which Blake was to orgasm on-camera’ and a ‘detailed scene’ depicting Lily Bloom, the younger version of Blake’s character, losing her virginity—neither of which appeared in the original novel.
According to the complaint, these additions were made without Blake’s consent after she had already committed to the project.
When Blake raised objections, Justin allegedly defended the changes by claiming they were added because he was crafting the story ‘through the female gaze.’
While he ultimately agreed to remove most of the scenes, he reportedly fought to retain one depicting Lily and Ryle Kincaid, his character, climaxing together on their wedding night, stating it was ‘important to him because he and his partner climax simultaneously during intercourse.’
The allegations extend to the film’s producer, Jamey Heath, who is accused of compounding the toxic environment.
The lawsuit claims Heath pressured Blake to simulate nudity during a childbirth scene, despite prior agreements that no nudity was required.
Bombshell text messages included in Blake’s lawsuit against her It Ends With Us co-star and director Justin show how his crisis management team allegedly launched an smear campaign against her
The scene allegedly lacked standard industry protections, leaving Blake ‘mostly nude with her legs spread wide in stirrups and only a small piece of fabric covering her genitalia.’
Heath is also accused of showing Blake and her assistant a graphic, fully nude video of his wife giving birth, which Blake initially mistook for pornography.
Additionally, both Justin and Heath allegedly entered Blake’s trailer unannounced on multiple occasions while she was undressed, breastfeeding, or otherwise vulnerable.
The complaint details an incident where Heath entered Blake’s makeup trailer uninvited while she was topless.
Although Blake requested he wait until she was clothed, Heath allegedly stared at her despite her explicit request that he avert his eyes.
Another unsettling claim involves Justin improvising an intimate moment during a slow-dance scene.
According to the lawsuit, Justin leaned in as himself, not in character, and ‘slowly dragged his lips from her ear to her neck’ saying, ‘It smells so good.’
When Blake objected to his actions, Justin allegedly retorted, ‘I’m not even attracted to you.’
Following a meeting in January 2024 between Blake, Justin, producers, and Ryan, Wayfarer Studios reportedly agreed to have an intimacy coordinator on set for all scenes involving nudity or simulated sex.
The studio also assured that no further improvised kissing or physical intimacy would occur.
Meanwhile, bombshell text messages how how Justin’s crisis management team allegedly launched an smear campaign against Blake.
Blake’s team say messages included as part of the legal complaint reveal, ‘a multi-tiered plan that Justin and his team described as ‘social manipulation’ designed to ‘destroy’ Blake’s reputation’, which they say began after she raised concerns about conditions on set.
Rumors of a rift between the movie’s leads began to swirl amid its press run, after eagle-eyed fans noted a frostiness between the pair on the red carpet.
But Blake was wary of Justin even prior to filming according to her legal complaint and claims they clashed over him trying to add ‘gratuitous’ nudity and sex scenes to the movie.
Many of the messages included in the complaint show exchanges between publicist Jennifer Abel and crisis management expert Melissa Nathan
Relations soured even further during filming, and culminated in a HR meeting where various conditions were agreed to by Justin and his Wayfarer studio before Blake would consider resuming filming after the writers’ strike, the filings state.
Then sometime before August 2, Justin hired crisis management expert Melissa Nathan, whose previous clients have included Jonny Depp, as part of his PR team which also included publicist Jennifer Abel.
Many of the messages in the lawsuit, obtained by a subpoena, are between the women, including one exchange in which Nathan states that she can ‘bury anyone’.
The message was sent in reply to Abel’s text which says that Justin, ‘wants to feel like she [Blake] can be buried’.
‘Of course – but you know when we send over documents we can’t send over the work we will or could do because that could get us in a lot of trouble,’ Nathan responds, adding, ‘We can’t write we will destroy her’.
She followed up the message with another which reads, ‘Imagine if a document saying all the things that he wants ends up in the wrong hands.
‘You know we can bury anyone but I can’t write that to him. I will be very tough.’
Another back and forth on August 2 appears to show Nathan joking about murdering Blake.
‘I also sent you a present. Don’t worry, I didn’t kill her and send her in a box to your house. It’s a congratulations present,’ the message from Nathan reads, to which Abel responds: ‘DAMNIT’.
Later that same day, Abel wrote that she is, ‘having reckless thoughts of wanting to plant pieces this week about how horrible Blake is to work with’.
Meanwhile, Justin appears to have suggested that it would be beneficial if they could orchestrate a targeted social media campaign.
He sent a message showing a screenshot of a Twitter thread about allegations of bullying against Hailey Bieber with the caption: ‘This is what we would need’.
When reports began to emerge of tensions between Blake and Justin, it was suggested that the differences were merely creative.
The Gossip Girl star claims Justin fostered a toxic workplace environment during filming which included sexual harassment
She claims that she was subjected to a smear campaign after she raised her concerns with Justin and his studio. This exchange appears to show Abel and Nathan joking about killing Blake
Justin wanted to market the movie by spotlighting the domestic abuse which forms the heart of the story, while Blake felt it should be more hopeful and uplifting.
Blake was subsequently criticized for the ‘tone deaf’ way she promoted the film after she failed to mention domestic abuse in several interviews.
It is unclear if this reaction was engineered, but Justin’s messages appear to show he was at least ready to capitalize on the negative press.
‘What is the TikTok strategy?’ Justin writes in one message. ‘I’d like you guys to start posting me ONLY talking about domestic violence and clips and why this movie is so important’.
But as the controversy around the film raged on, some of the more nefarious allegations Blake had privately levelled at Justin began to appear in the press.
They included that he made inappropriate comments about her weight and ‘lingered’ too long during kissing scenes.
The texts show how the crisis management team scrambled to try and ‘shift the narrative’ by reverting coverage back onto Blake .
On August 11, Abel sent Justin a message reassuring him that the stories were not a threat.
The duo starred opposite each other in the hotly-anticipated adaptation of the popular Coleen Hoover novel by the same name earlier this year
Justin also appears to wade in at times and suggest his own tactics to discredit Blake
The messages show the publicists celebrating after they manage to minimize reports about Blake’s allegations in the press
‘Very little pick up. Fans remain supportive of you and believe the issue of the ‘feud’ is because she took control of the movie,’ she wrote.
The day before, Nathan remarked to Abel that: ‘The majority of socials are pro Justin and I don’t even agree with half of them lol’. In another, Nathan revels in the ‘genius’ strategy.
‘Jen this went so well I am f***king dying. I have to call you in a bit bit and tel you how this went. It was genius.’
Further allegations about Justin’s unwelcome behaviour are included in the legal complaint.
They include claims that Justin showed Blake an explicit video of his wife, barged into the star’s trailer while she was nude or breastfeeding, openly discussed his alleged porn addiction and made her and other female staffers uncomfortable with overtly sexual comments.
The issues were dealt with during a January meeting between Blake, Justin and several studio representatives where several changes were agreed including the addition of an intimacy coordinator on set.
‘Although our perspective differs in many aspects, ensuring a safe environment for all is paramount,’ Wayfarer acknowledges, according to the legal complaint.
However, a media strategy document apparently from the crisis management team also included in the legal complaint outlines how the team plans to protect Justin’s reputation, along with that of lead producer Jamey Heath and Wayfarer.
The document outlines several possible talking points to boost Justin, but also discredit Blake.
One of the alleged strategies was to suggest that Blake had created a ‘imbalance of power’ on set by involving her husband Ryan Reynolds
They include her, ‘less than favorable reputation in the industry’, how she involved her husband Ryan Reynolds to ‘create an imbalance of power’.
In post-production, Blake brought in her own editor to recut a version of the film which was the one ultimately chosen for distribution.
In another message, Justin appears to suggest capitalizing on Reynolds’ involvement as another means of targeting Blake.
‘My partner asked about flipping the narrative from this leak this AM about Ryan saying script was a disaster and he saved the movie,’ the message reads before suggesting, ‘using their own words against them’.
The document also suggests some crew members allegedly lost their jobs due to Blake’s insistence on creative control.
Justin has refuted the claims through his lawyer Brian Freedman.
‘It is shameful that Ms. Lively and her representatives would make such serious and categorically false accusations against Mr. Baldoni, Wayfarer Studios and its representatives, as yet another desperate attempt to ‘fix’ her negative reputation which was garnered from her own remarks and actions during the campaign for the film,’ he said.
‘Interviews and press activities that were observed publicly, in real time and unedited, which allowed for the internet to generate their own views and opinions.
In her lawsuit, Blake claims Justin showed her nude images and videos of women, talked about an alleged previous porn addiction and made sexual comments about the cast and crew
The messages show Justin suggesting how they might ‘flip the narrative’ as more stories emerge about the controversy surrounding the film
Others show the publicists celebrating when their efforts pay off
‘These claims are completely false, outrageous and intentionally salacious with an intent to publicly hurt and rehash a narrative in the media.
‘Wayfarer Studios made the decision to proactively hire a crisis manager prior to the marketing campaign of the film, to work alongside their own representative with Jonesworks employed by Stephanie Jones, due to the multiple demands and threats made by Ms. Lively during production which included her threatening to not showing up to set, threatening to not promote the film, ultimately leading to its demise during release, if her demands were not met.
‘It was also discovered that Ms. Lively enlisted her own representative, Leslie Sloan with Vision PR, who also represents Mr. Reynolds, to plant negative and completely fabricated and false stories with media, even prior to any marketing had commenced for the film, which was another reason why Wayfarer Studios made the decision to hire a crisis professional to commence internal scenario planning in the case they needed to address.
‘The representatives of Wayfarer Studios still did nothing proactive nor retaliated, and only responded to incoming media inquiries to ensure balanced and factual reporting and monitored social activity.
‘What is pointedly missing from the cherry-picked correspondence is the evidence that there were no proactive measures taken with media or otherwise; just internal scenario planning and private correspondence to strategize which is standard operating procedure with public relations professionals,’ Freedman added.
Blake denied planting false or negative stories about her co-star or his company.
‘I hope that my legal action helps pull back the curtain on these sinister retaliatory tactics to harm people who speak up about misconduct and helps protect others who may be targeted,’ she said.