Hailey Welch, popularly known as the ‘Hawk Tuah’ girl, has filed to trademark her signature phrase after she shot to fame giving sex tips on the streets of Nashville.
Earlier this week, Welch launched her own company named ’16 Minutes LLC’ and applied to have complete rights to use her sensational line on merchandise items, including hats and t-shirts.
Welch, 23, is seeking a trademark for clothing items and entertainment services – namely comedy shows and podcasts about ‘comedy and current events’, according to documents seen by DailyMail.com.
As a requirement for the filing, Welch also submitted a picture of a beige and brown colored hat featuring her phrase ‘Hawk Tuah ’24. Spit On That Thing’ written in red that was made in collaboration with Tennessee-based hat company Fathead Threads.
Hailey Welch, popularly known as the ‘Hawk Tuah’ girl has filed to trademark her signature phrase after releasing her own merchandise line last month
While Welch was more than happy to share sexual advice with millions of people, she has kept her fans in mystery over the name of her company.
16 Minutes LLC, based in Nashville, Tennessee, may be a clever wordplay over her attempts to have more than just 15 minutes of fame after her viral interview.
The name of the new company may also be a nod to her life-changing line – ‘You’ve got to give him that hawk tuah and spit on that thang, you get me?’ – which is comprised of 16 words.
According to TMZ, Welch and her management team are planning to send cease and desist letters to merchants who are trying to use ‘Hawk Tuah’ on clothing for profit.
The filing, as well as her new company come, as a surprise after she told Brianna Lapaglia on the Plan Bri Uncut podcast that she was hesitant to be ‘Hawk Tuah’ girl forever.
On July 1, she revealed that she has quit her factory job and employed management since the clip of her explaining how to ‘make a man go crazy in bed’ for Tim & Dee TV racked up more than three million views on YouTube after airing June 19.
Welch is seen in the viral street video – which has made her an internet sensation
As a requirement for the filing, Welch also submitted a picture of a beige and brown colored hat featuring her phrase ‘Hawk Tuah ’24. Spit On That Thing’ written in red that was made in collaboration with Tennessee based hat company Fathead Threads
When asked what her parents think of her viral comment, Welch replied: ‘They think it’s so funny… they never know what’s gonna come out of my mouth.’
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'Hawk Tuah' girl Hailey Welch sells merchandise after going viral
Welch had initially isolated herself in rural Tennessee where she lives with her family. Her friends and family built a protective wall around her to shield her from the publicity.
Since being thrust into the spotlight, she explained she had received ‘revolting’ offers’ from fans who attempted to reach her through the man she has partnered with to offer special ‘Hawk Tuah’ merchandise.
She said: ‘So, the guy that does my hats, he got offered $600 three days ago for me to spit in a jar and sell it. That is revolting! That is just disgusting, is it not?’
She joined Lapaglia, also known as ‘Brianna Chickenfry,’ just two days after sharing the stage with Lapaglia’s boyfriend Zach Bryan at the Nashville Nissan Stadium.
In the wide-ranging interview, Welch confirmed she had been out drinking that evening but that her comment was intended as a joke and that she ‘didn’t mean anything by it.’
The rising star was then quizzed on who her celebrity crush is in a game called ‘Hawk Tuah or Nah.’
Welch is selling two different types of hats with the phrase written on it, one with a leather patch and one embordered
Haliey Welch, 23, also known as the ‘Hawk Tuah’ girl, sat down with Brianna Lapaglia on the Plan Bri Uncut podcast on Monday
Lapaglia first asked what Welch thought of her own country singer boyfriend, telling Welch to ‘be careful.’
Welch and Chelsea Bradford, the friend that stood next to her in the viral clip, both broke out in laughter before telling Lapaglia: ‘I love you, but hawk tuah.’
The pair went on to show interest in Morgan Wallen. However, they did not recognize who Tampa Bay Buccaneers Wide Receiver Antonio Brown.
They also initially failed to recognize Dave Portnoy, the owner of Barstool Sports, but after Lapaglia showed them a picture they gave him a ‘Hawk.’
The 21-year-old joined Lapaglia, also known as ‘Brianna Chickenfry,’ just two days after Lapaglia joined the podcaster’s her boyfriend Zach Bryan on stage at Nashville’s Nissan Stadium
Welch and Bradford were also reluctant when asked about professional boxer and Youtuber Jake Paul, but they immediately turned down the offer to ‘hawk tuah’ former President Donald Trump.
Lapaglia then asked the internet sensation how she felt about being known as the Hawk Tuah girl, something Welch said she doesn’t want to be called for the rest of her life.
Welch also debunked rumors about where she and her family worked. The internet initially said that Welch was a schoolteacher that was fired after the video came out, and that her father was a preacher.
‘I worked in a spring factory, I’m not a school teacher,’ she said.
‘My father is so far from a preacher, it’s crazy.’
She said that after she became famous she quit her job and now plans on traveling across the county and ‘be on a show and be on a bunch of podcasts and everything else in between.’