Colin the Caterpillar is a popular birthday cake choice amongst Brits but does the Marks & Spencer icon now risk losing it’s crown?
Taste-testers argue a copycaterpillar called Charlie, who can be found in Co-op stores, tastes better than the popular product.
But do you agree? is asking our readers what their favourite Caterpillar style cake is.
Analysis by consumer watchdog Which? found that while Marks & Spencer came up with the insect idea, it cannot claim to have the best combination of chocolate, sponge and buttercream.
The watchdog’s blind taste test of caterpillar cakes from eight supermarkets found Co-op’s Charlie, costing £8 for 660g, to be the finest, awarding it a 72 percent score and a coveted ‘Best Buy’ recommendation.
Colin (pictured) was praised for his ‘superior sponge and delicious chocolatey flavour’ in the Which? study
Marks & Spencer previously settled an intellectual property claim with the German discounter Aldi after it accused them of copying the design of its famous Colin the Caterpillar cake (pictured) for their rival Cuthbert
Taste-testers said a copycaterpillar called Charlie (pictured), who can be found in Co-op stores was the best
Which? said the cake ‘wowed tasters’ with its ‘ultimate combination of rich chocolate flavour, moist sponge and soft buttercream’.
Coming in a close second was M&S’s Colin at £8.50 for 625g, achieving a 71 percent and a ‘Best Buy’ recommendation, beating most of its rivals with its ‘superior sponge and delicious chocolatey flavour’.
However the result will be a bitter blow for M&S, whose Colin cake has been widely copied by rival grocers.
M&S took Aldi to court for what became a long-running legal dispute in which the former accused the discounter of copying Colin with its ‘Cuthbert’ product.
An undisclosed settlement eventually reached by the two grocers did not deter Aldi from going on to release an ad in which it announced it was ‘like M&S, only cheaper’, and showing rival caterpillar cakes Cuthbert and Colin breaking into a scuffle at a party.
Morrisons’ Morris the Caterpillar Cake (£7.50 for 624g) received a score of 70 percent, with testers finding its sponge ‘a little disappointing’.
Tying in third place with Morrisons was Sainsbury’s, whose Wiggles the Caterpillar Cake (£7.50 for 627g) lacked ‘much-needed moistness’, while nearly a third of tasters thought the chocolate shell was too thin.
Waitrose scored 69 percent for its Cecil the Caterpillar Cake (£8.50 for 720g), and while tasters were satisfied with the strength of chocolate flavour, sweetness and thickness of the chocolate shell, almost half felt there was too much sponge compared with buttercream.
Aldi’s Cuthbert, the cheapest option at £5.49 for 625g, could only achieve 68 percent, with nearly half of tasters finding the sponge too dry, although Which? Noted it was not a bad choice for a budget birthday cake.
Tying with Aldi’s score was Tesco’s Slinky the Caterpillar Cake (£7.50 for 648g), with tasters finding it ‘too dry’ and lacking buttercream.
Asda’s Letty (£7.50 for 615g) came last with a score of 67 percent after tasters were concerned about its weak chocolate flavour and dry sponge.
Tesco’s ‘Slinky the Caterpillar’ cake which costs £7.50 was ranked 68 percent in the Which? study
Asda ‘Letty the Caterpillar’ cake was ranked 67 percent and costs £7.50
Sainsbury’s ‘Wiggles the Caterpillar’ cake which costs £7.50 was ranked 70 percent by taste-testers
Morrisons’ ‘Morris the Caterpillar’ cake which costs £7.50 and was ranked 70 percent
Waitrose’s Cecil the Caterpillar Cake was ranked 69 percent by tasters and costs £8.50
Aldi’s ‘Cuthbert the Caterpillar’ cake was ranked 68 percent and costs £5.49
Which? head of home products and services Natalie Hitchins said: ‘For a lot of us, a caterpillar cake is a must for a birthday or celebration. Our test results show you don’t have to go out of your way to get the best, or splash too much cash.
‘Our panel rated Co-op as our highest scoring caterpillar cake overall. As well as being budget-friendly, Co-op’s Charlie the Caterpillar had a rich chocolate flavour and plentiful amount of buttercream.
‘The scores across the board were quite close, so you can’t go too far wrong with a caterpillar cake, but if you want the best, we advise you to head to Co-op or M&S.’
Nicole Tallant, from Co-op, said: ‘We’re thrilled that Which? has settled the big caterpillar cake debate and named Co-op as being the best tasting on the high street for the second time.’