Social media users were left astounded after Coors Light seemingly made a bizarre gaffe in one of their adverts.
Coors Light fans were quick to notice a glaring spelling error made in the beverage company’s on January 13.
In the ad, what was supposed to read ‘Mountain Cold Refreshment,’ actually read ‘Mountain Cold Refershment.’
‘Coors, I think you need to turn on autocorrect! That misspelling of refreshment,’ an Instagram user wrote.
Coors Light debuted the botched on social media platforms, as well as in print publications like the New York Times, and on big-city billboards this morning in the US – including in New York City’s Times Square.
The company posted the photo on Instagram with the caption: ‘The Rocky Mountains have never looked more chill.’
Now, instead of chilling, furious social media users have urged the company to ‘use spell check’ and tell them if there’s a cryptic meaning behind the word ‘refershment.’
Multiple commenters wondered if Coors Light was ‘all good’ after the error, which some fans assumed would be deleted.
Others joked that the beer brand’s marketing team may have not been keeping to their Dry January promises when making the adverts because of the spelling mistake.
‘Coors Light’s refershed marketing team is getting ready to send some “you up?” texts…,’ an Instagrammer wrote.
Others claimed employees must’ve drank Coors Light beverages while creating the .
‘Coors light is drunk on a monday…,’ an Instagrammer wrote.
Coors Light noticed the comments made by fans and responded to a few of them on Instagram after the mishap.
‘You may have a point, not our best Monday,’ the company responded to a fan demanding they use spell check.
Coors Light released a statement after the social media eruption, and confirmed the mistake was unintentional.
‘This morning, we released a series of ads leading up to the Big Game intended to make the most refreshing beer in the world look even colder, and we’re aware that they didn’t have our signature chill,’ Coors Light said in a statement.
‘In the ads that were released everywhere, there was an unfortunate misspelling of “Mountain Cold Refreshment” as “Mountain Cold Refershment.”‘
The company also expressed their gratitude toward the fans that pointed out the hilarious mistake.
‘Coors Light wants to thank everyone for letting us know about the errors. Very chill of you. Mondays, am I right?,’ the statement read.
Instagrammers understood Coors Light’s Classic Mondays, and even dubbed it ‘Monday mountain madness.’
Others called it ‘great advertising’ and forgave Coors Light for the error.
‘I’m there with you fam! We all make mistakes. Cheers to that!,’ an Instagram user wrote.
The promotion with the unfortunate blunder is not the first Coors Light to go viral.
The company redesigned one of their promotional images after MLB star Shohei Ohtani broke a light bulb at Citi Field in New York while a Coors Light ad was showing in 2023.
Because of the accident, a small black square was on the top left corner of the can in the during the game.
Coors Light then posted a photo of its with a black square on the top of the can on X and wrote: ‘Looks like we got a new can design thanks to the best player in baseball.’
Social media users couldn’t stop complimenting the company for the photo and insisted Ohtani be a ‘co-designer.’
‘This is potentially the best marketing campaign of the year. Kudos,’ an X user wrote in September 2023.