Fleur East shared pictures of herself breastfede her four-month old daughter Nova on the tube in honour of World Breastfeeding Week, which begins on Thursday.
The X Factor runner-up, 36, looked beautiful in a khaki linen shirt set as she cradled Nova and also used Elvie’s electronic breast pump on Wednesday.
Fleur was joined by several women who sat either side of her on the tube and were also all breastfeeding their babies and sporting #FreeTheFeed badges.
The mother of one shares her firstborn Nova with her husband Marcel Badiane-Robin, a French fashion designer.
Marcel is also a celebrity stylist and has worked with the likes of Rita Ora and Jason Derulo.
Fleur East shared pictures of herself breastfede her four-month old daughter Nova on the tube in honour of World Breastfeeding Week, which begins on Thursday
The X Factor runner-up, 36, looked beautiful in a khaki linen shirt set as she cradled Nova and also used Elvie’s electronic breast pump on Wednesday
Fleur was joined by several women who sat either side of her on the tube and were also all breastfeeding their babies and sporting #FreeTheFeed badges
They were invited to the tube by FemTech company Elvie as part of Elvie’s existing #FreeTheFeed initiative.
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First-time mother Fleur East opens up about overcoming the struggles she's faced in the first weeks of her baby's life
#FreeTheFeed is an invitation to stand with all those women that have felt shamed or confined when breastfeeding or pumping.
Elvie began the campaign in March when, for Mother’s Day, they erected place five giant inflatable balloons across London.
Three weeks after Nova’s birth, Fleur revealed she made the difficult decision to head back to work and revealed she felt ‘amazing’ for it.
Fleur explained on Instagram at the time: ‘While I was still pregnant, I received a booking to perform at a gig.
‘It was touch and go as to whether or not I would do it because it would be so soon after giving birth.
‘But, this weekend, three weeks after having Nova, I decided I was ready to get back on stage and see how I get on. I was anxious being without our baby girl for a bit and my body definitely doesn’t feel the same, but surprisingly the energy took over.
Fleur was joined by several women and their babies and they all were breastfeeding and sporting Elvie #FreeTheFeed badges
They were invited to the tube by FemTech company Elvie as part of Elvie’s existing #FreeTheFeed initiative
#FreeTheFeed is an invitation to stand with all those women that have felt shamed or confined when breastfeeding or pumping
Elvie began the campaign in March when, for Mother’s Day, they erected place five giant inflatable balloons across London
As well as breast pumps and their various milk-collecting products, Elvie make pelvic floor-training devices
‘It felt amazing to perform with these incredible ladies who gave me good, positive vibes on stage. I was able to get out there, move my body, sing and do what I love and then get back to the little person I love with all my heart.
‘I spoke to lots of you on my stories about Mum guilt and feeling anxious and it’s nice to know I’m not alone, we all experience it in some way, I’m told that it will get easier and a happy Mama means a happy bubba.’
Fleur competed on Strictly Come Dancing in 2022, partnered with Vito Coppolla, and finished in second place.
She has not yet spoken out about the scandals the BBC dance competition has found itself in as of late.
The mother of one shares her firstborn Nova with her husband Marcel Badiane-Robin, a French fashion designer (pictured)