Indy Clinton has faced some not-so-subtle roasting following a meet-and-greet event in Sydney.
The influencer, 27, who is the face of haircare label Bouf, was in the Castle Towers shopping centre in Castle Hill on Saturday to spruik the brand.
However fans were quick to slam Indy after she shared a clip of the event to TikTok.
The clip showed Indy dancing with abandon on a Bouf-themed stage to what appeared to be a smattering of Saturday shoppers.
The mum-of-three looked very much in her element as she gleefully sashayed her way around the stage.
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Indy Clinton has faced some not-so-subtle roasting following a meet-and-greet event in Sydney
Indy, who is the face of haircare label Bouf, was in the Castle Towers shopping centre in Castle Hill on Saturday to spruik the brand
‘Dream come true, a dance performance to a crowd (who aren’t my kids),’ Indy captioned the clip.
However, it wasn’t a dream come true for many on the AussieTikTokSnark Reddit page with fans labelling the event as ‘cringeworthy’.
‘I’m having a good chuckle at the deliberate cropping of the line in her videos, don’t think many showed up,’ one user wrote.
‘Also the dancing on the stage was so cringeworthy, kind of like what a teenager might do as a joke.’
Another agreed, adding that they felt embarrassed for the influencer.
‘Just saw her TikTok and nearly passed away from second-hand embarrassment,’ they quipped.
‘Barely anyone showed up lmfao, and the people that are watching look like they’re just having a look because they were walking past while doing their shopping and stopped to see what was going on.’
Yet another, who claimed to be at the event chimed in with: ‘I walked past as I was shopping and it was dead.’
A clip, shared to TikTok, showed Indy dancing with abandon on a Bouf-themed stage to what appeared to be a smattering of Saturday shoppers
‘Dream come true, a dance performance to a crowd (who aren’t my kids),’ Indy captioned the clip
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It wasn’t all negative however, with many fans praising Indy’s display over on TikTok.
‘We need Indy on a runway ASAP,’ one swooned while another, who attended, added: ‘You’re an icon. Loved meeting you today.
‘Such a huge moment,’ a third said. ‘Performing in front of a crowd must feel incredible.’
It comes after Indy was called out for promoting the hair care brand while wearing wigs and hair extensions.
She shared a video to Instagram giving fans a sneak peek inside her new campaign for Bouf Haircare.
The clip featured Indy posing in a jumpsuit while wearing long hair extensions as well as in a short mini dress with a long blonde wig attached to her locks.
Many flocked to the comments to slam Indy for promoting a hair growth product while wearing fake hair extensions.
‘Don’t get me wrong, this is cool, but also I’m not drawn to buying haircare when the model has fake hair/extensions. It’s just hard to see how a product can be effective when we aren’t shown real hair,’ one person wrote.
However, it wasn’t a dream come true for many on the AussieTikTokSnark Reddit page with fans labelling the event as ‘cringeworthy’
‘Just saw her TikTok and nearly passed away from second-hand embarrassment,’ one user quipped
It wasn’t all negative however, with many fans praising Indy’s display over on TikTok
‘How do we know her fine hair wasn’t caused by postpartum hair loss and the hair gain isn’t just what happens when hormones settle after a baby and hair begins to grow back?’ another asked.
A third jumped in with: ‘I mean this is fun but the choice of wigs and clip ins is not giving hair growth brand. There are so many hair growth serums out there lol.
‘Didn’t Indy used to plug Bondi Boost all the time?’
Despite the backlash, others rushed to Indy’s defence and praised her exciting new campaign.
Bouf Haircare co-founder Rachael Wilde has posted a video to TikTok explaining why they decided to incorporate wigs in their campaign photo shoot.
‘Indy documented an entire four months of using the product,’ she began.
‘The overall art direction, that we wanted to go with was to create this moment of juxtaposition. The woman in her chaotic everyday world and life at home feeling like an absolute superstar with this bold volume of her hair.
‘An example is someone sitting on a pile of washing but we wanted to make it glam so we are showing a woman in her bold confident self with all this stuff going on in her life.
‘We went with really big with the hair just to go overboard with expressing the polar opposites with these two things.’