After President Trump signed an executive order to impose 25 percent tariffs on imports from Mexico and Canada, as well as hitting China with a 10 percent tariff, Americans were left panicked and wondering how it would impact their shopping habits.
Trump is also ending a loophole that has allowed the two companies to flood the United States with extremely cheap fast fashion.
Chinese fast fashion giants Shein and Temu have been caught in the crosshairs of Donald Trump’s tariff wars.
FEMAIL spoke to fashion experts to find out why shopping American-made brands is beneficial – and the best celebrity-beloved ones to buy.
Chicago-based stylist Tania Dudu told FEMAIL, ‘The recently imposed tariff law will have a significant impact not only on local fashion brands but also on American manufacturing as a whole.’
‘The increase in import costs will lead to higher prices for international and mass-market brands, potentially driving greater demand for American-made brands,’ Tania explained.
‘However, many American brands also rely on overseas production and materials, meaning shifts in infrastructure, rising costs, and relocating production will be inevitable for some,’ the stylist warned.
From a classic sneaker brand to sustainable A-list approved options, here are the best American labels to avoid Trump’s tariffs.
New Balance
The Big Bang Theory actress Kaley Cuoco looked sporty in athleisure paired with sleek New Balance sneakers for a day out in New York City
New Balance was founded in Boston in 1906 and is based in Brighton, Massachusetts. The fitness brand was once popular with athletes and dads
New Balance was founded in Boston in 1906 and is based in Brighton, Massachusetts.
New Balance has manufacturing factories in Massachusetts and Maine and specifically boasts a Made in the USA collection.
The fitness brand was once popular with athletes and dads, but in recent years, has blown up with Gen Z and A-listers who love the chunky made-in-America sneakers.
Fashion psychologist Shakaila Forbes-Bell is a fan of New Balance because it ‘has truly stood the test of time’
Taylor Swift was spotted rocking a red, black and white pair of New Balance 550s to cheer on the Chiefs and Reese Witherspoon, Kaley Cuoco, Rihanna, and Hilary Duff all love the comfortable shoes.
Fashion psychologist Shakaila Forbes-Bell is a fan of New Balance because it ‘has truly stood the test of time, maintaining its longevity and appeal across multiple generations.’
The Big Dress Energy author believes ‘fostering genuine emotional connections to American-made products through quality, storytelling, and value’ is an ‘effective way to influence shopping habits.’
‘In a world where it can sometimes feel like we have more differences than common ground, it’s refreshing to see how something as simple as a sneaker can bring people together through shared tastes and timeless style,’ Shakaila said of the footwear, which is in everyone’s closet.
The classic footwear brand also isn’t afraid to experiment, whether it’s launching sneaker loafers or more colorful options.
Joah Brown
Joah Brown is a celebrity-beloved brand made ethically in Los Angeles and famous for its minimal, sleek and sexy styles
The LA brand has become the go-to cozy uniform for stars traveling in style
Jennifer Lopez is a massive fan of the brand, often stepping out in crop tops and cozy sweatshirts
Joah Brown is a celebrity-beloved brand made ethically in Los Angeles and famous for its minimal, sleek and sexy styles.
The streetwear-inspired brand is all about comfort and minimalism, leading to timeless pieces beloved by a whole slew of A-listers.
Hailey Bieber, Olivia Culpo, Ariana Grande, Olivia Rodrigo, Gwyneth Paltrow, Lady Gaga, and more have made the LA-based brand their go-to cozy uniform for traveling and lounging.
Sydney Sweeney loves the brand’s oversized sweatsuit when she’s at the airport.
Jennifer Lopez is also a massive fan of the brand, often stepping out in crop tops and cozy sweatshirts paired with her beloved Birkin bags.
Model Emily Ratajkowski also loves her own cozy Joah Brown sweatsuit for her chic dog walks in New York City.
Edyson
Edyson jeans are made in Los Angeles from sustainable materials or recycled fabrics using environmentally friendly processes
Edyson jeans are made in Los Angeles from sustainable materials or recycled fabrics using environmentally friendly processes.
Shakaila told FEMAIL she thoroughly approves of Edyson because it ‘seamlessly blends sustainability with a focus on comfort.’
‘From a fashion psychology perspective, their commitment to using sustainable materials and environmentally friendly processes not only appeals to eco-conscious consumers but also fosters a sense of purpose and alignment with personal values – key drivers of long-term brand loyalty,’ Shakaila explained.
Shakaila also said that ‘Edyson’s emphasis on comfort is more than just a design choice.’
She explained that ‘studies have shown that wearing comfortable clothing can boost confidence and enhance clarity of thought, allowing people to feel both physically at ease and mentally empowered.’
Sporty&Rich
Sporty&Rich is also a hit on Instagram with 750,000 followers, thanks to its influencer founder Emily Oberg
Stylist Tania Dudu told FEMAIL, ‘The recently imposed tariff law will have a significant impact not only on local fashion brands but also on American manufacturing as a whole’
Stylist Tania’s recommendation is Sporty&Rich, which is also a hit on Instagram with 750,000 followers, thanks to its influencer founder Emily Oberg.
Tania said it’s her ‘go-to brand for leisure, workouts, and laid-back days.’
‘I love its retro-inspiration, eco-consciousness, and the community built around,’ Tania raved.
She’s also a fan of Dov Charney’s Los Angeles Apparel, which she said is ‘known for its ethical practices and high-quality basics.’
Los Angeles Apparel manufactures 100 per cent of its clothing in the United States with a focus on sustainability and fair wages.
Tania explained that high-end brands that manufacture most of their products in the USA or Europe, particularly premium ones, are likely to benefit from the upcoming tariffs, including Khaite, Mary Kate and Ashley Olsen’s The Row, and Proenza Schouler.
Reformation
Reformation is a hit with Jennifer Aniston, Taylor Swift, Nicola Peltz, Scout Willis, Suki Waterhouse, Blake Lively, and Keke Palmer, above
Country singer Kacey Musgraves collaborated with Reformation and released a capsule collection, as seen above
Designer and Imperial Alterations founder Ira Lysa, based in New Jersey, suggested the celebrity-beloved brand Reformation as a must-shop.
Ira told FEMAIL, ‘with tariffs influencing supply chains, American made products help ensure quality, consistency, and support local craftsmen and businesses, making them a terrific investment for those who appreciate fine craftsmanship.’
The Los Angeles, California-based brand’s cheeky tagline is ‘Being naked is the #1 most sustainable option. We’re #2.’
Reformation is also a hit with Jennifer Aniston, Taylor Swift, Nicola Peltz, Scout Willis, Suki Waterhouse, and Blake Lively.
Monica Lewinsky has modeled for Ref, as well as Kacey Musgraves, who collaborated on her own collection.
‘For an eco-friendly and ethically produced fashion brand, Los Angeles based Reformation stand out within the industry for their considerable dedication to sustainability,’ Ira said.
According to Ira, ‘They are different because of the use of green materials and their production ethics.’
Bleusalt
Bleusalt is a luxury sustainable fashion brand with options from $50 to $300
Meghan Markle proved she is a California girl at heart today as she donned an outfit from a Malibu brand
Kaia Gerber worked with Bleusalt to create the Kaia pant, benefiting non-profit A Sense Of Home
Bleusalt is a luxury sustainable fashion brand with options from $50 to $300 that’s Meghan Markle-approved.
Cindy Crawford’s model daughter Kaia Gerber is also a fan, as she collaborated with the sustainable luxury brand Bleusalt and the non-profit A Sense Of Home.
The brand is described as being ‘inspired by a lifestyle in and around the ocean.’
It’s all about comfortable, eco-friendly essentials inspired by the California coast.
The products are crafted from premium, sustainable and the brand is committed to slow fashion. Every piece from the Malibu-based brand is made in the United States.
Fashion fans love the eco-conscious label, flocking to Reddit to praise the ‘made in America sustainably focused brand’ for its ‘beautiful simple basics.’