The opening of a new theme park at Universal would naturally draw thousands of children desperate to seek thrills on the incredible new attractions.
But social media viewers have vented fury at grown adults hogging the show as they sprinted through the gates as soon as they opened.
Video shows a stampede of grown ups racing into Epic Universe in Orlando, Florida – without a child in sight.
Many, well into middle age, were in fandom-themed gear and collectible merch as they tore past the entrance of the Wizarding World’s Ministry of Magic.
Footage was posted across social media and users vented fury at the adults stealing the show from the younger generations.
The video sees a mob of adults surging through a lovingly recreated version of 1920s Paris. Guests pass signs in French script and street lamps evoking the early jazz era.
While some fans have argued there is nothing wrong with adults enjoying fantasy worlds, the tone of many comments suggest a growing discomfort.
One person wrote: ‘It says something about our culture when so many adults try to escape back into their childhoods.’
Another posted: ‘Can you imagine going back 100 years and trying to explain that this is what the future looks like?’
But one more added: ‘To be fair they are running to a new Harry Potter ride. Definitely not for kids. Most Harry Potter fans are now adults.’
The highly-anticipated amusement park officially opened on May 22 and introduced five new lands.
Epic Universe takes guests from the dazzling streets of Paris, to battle in the Ministry of Magic in a thrilling Harry Potter-themed ride.
There is also the village of Darkmoor, where Henry Frankenstein’s great-great-granddaughter set free monsters such as Dracula, the Mummy and the Werewolf.
Meanwhile visitors can head to the colorful Super Nintendo World and the Isle of Berk from How to Train Your Dragons.