Coca-Cola has announced a brand new flavor and revealed that it will become a permanent fixture.
The fizzy drink giant’s latest flavor addition will be Coca-Cola Orange Cream.
The exciting new flavor will hit shelves across the country in February next year.
Orange Cream will be available in both regular and Zero forms as well as in both bottles and cans, The US Sun reported.
The brand has dabbled in orange flavors before but with limited success, quietly removing its Orange Vanilla flavor in 2022.
‘I loved the Orange Vanilla so I have high hopes for this,’ one soda fan wrote on Facebook of the imminent launch.
‘I wish Pepsi would step up their game since I’m a Diet Pepsi gal, but I’ll definitely try this one,’ another wrote.
‘I’ve been asking for this my whole life,’ another added excitedly.
Coca-Cola Orange Cream will hit shelves across the country in February next year
The latest flavor comes after Coca-Cola axed its new Coca-Cola Spiced flavor after launching it to much fanfare just six months prior.
The drinks giant gave up on Coca-Cola Spiced after fans fumed at its ‘disgusting’ taste.
‘The smell makes me want to gag [and] the taste is like window cleaner,’ one Coke fan said of the new flavor on Reddit.
Coca-Cola is ‘always looking at what our customers like and adjusting’ its flavors, a the drinks giant said of the change.
‘As part of this strategy, we’re planning to phase out Coca-Cola Spiced to introduce an exciting new flavor in 2025.’ a spokesperson said.
The introduction of Spiced was a bid to lure in more Gen Z drinkers, but it was roundly dismissed with lackluster sales and consumer backlash.
Spiced – $1 for a can or $2.20 for a 20oz bottle – was introduced as a permanent flavor earlier this year with a high profile campaign.
But from the beginning consumers complained that the flavor was confusing, and was ‘not really spicy.’
Coca-Cola is still the dominant soft drinks maker in the US and the world
Coca-Cola Spiced was created for younger consumers desire for punchier flavors
Spiced is not the only flavor to have been axed this year, with Cherry Vanilla and Diet Coke with Splenda also removed.
It is also not the first time the soda giant has fallen short with the younger demographic it is chasing.
In 2022, it partnered with DJ Mashmello to create a flavor that consumers said tasted nothing like marshmallows and did not take off.
Despite a few flavor flops, Coca-Cola is still the dominant soft drinks maker in the US and the world.
After once battling Pepsi for top spot, its former rival has now been overtaken by Dr Pepper.
Coca-Cola has almost 20 percent of the $97 billion soda market in America. Pepsi’s market share is 8.31 percent, and Dr Pepper now 8.34 percent.