Coca-Cola is bringing back its popular ‘Share a Coke’ campaign.
Starting in April, cans and bottles featuring popular first names will return to stores worldwide.
The campaign, which encourages fans to connect and make memories, first launched in the U.S. in 2014 and ran through 2018.
This time, Coca-Cola is enhancing the campaign with new digital experiences, including the return of the Share a Coke digital hub, where customers can personalize products.
A new feature, the Share a Coke Memory Maker, lets fans create memes and videos to share with loved ones, along with earning rewards and playing interactive games through the Coca-Cola app.
‘The iconic Share a Coke is back and supercharged globally, celebrating real-world connections,’ said Islam ElDessouky, Coca-Cola’s global VP of creative.
Additionally, a Share a Coke Personalization Experience Tour will take place, where a special Share a Coke truck will visit various cities, offering in-person digital experiences at college campuses and public events.
Originally launched in in 2011, the campaign became a global success, with over 250 million bottles sold in its first summer.
The Coca-Cola Company is relaunching its fan-favorite Share a Coke campaign worldwide in April
New campaign features were created with the idea of connecting with more Gen Z fans
The Coca-Cola Company will be promoting its campaign at public events and college campuses
It eventually expanded to Europe, Asia, and the U.S., where demand initially surged.
However, its sales boost waned over the years, leading to its end in 2018. Coca-Cola never officially confirmed that the campaign would be discontinued permanently.
Fans visiting college campuses and other public events may spot some of the digital experiences in person, according to Marketing Dive.
The campaign was a huge success that first summer, and the drink brand said more than 250 million Coke bottles were purchased.
‘The overwhelming demand for the personalized cans surprised us,’ said then-creative excellence director Jeremy Rudge.
‘They quickly became a must-have object of desire.’
In February, Coca-Cola launched a new prebiotic soda, rivaling Gen Z favorites Olipop and Poppi.
The drinks giant said ‘Simply Pop’ would first be sold in parts of the West Coast and the Southeast, before rolling out to the rest of the US.
The Coca-Cola Company earned $11.54 billion in revenue during its fourth quarter ending on December 31, 2024
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Pepsi is also reportedly planning to launch its own drink later this year, according to the outlet.
Pepsi and Coca-Cola have been rivals for decades, but the last time they came close in market share was the 1980s.
Since then Coca-Cola has pulled ahead to become the undisputed leader of the $97 billion US soda industry, with more than double the market shares of any of its rivals at 19.18 percent.
Pepsi’s market share is 8.31 percent, and Dr Pepper now 8.34 percent.
The Pepsi brand remains the overall No 2 soda – when taking into account the diet and zero sugar versions.