As product placement goes, it doesn’t get much better than the Super Bowl.
A communal TV experience shared across all 50 American states and beyond, this year’s event – won by Kansas City Chiefs for the third time in five years – drew in an average 114 million viewers across the globe.
No surprise, given NFL games have made up an impressive 93 of the top 100 broadcast programs across the United States over the last year.
That kind of attention brings in big money, big brands and even bigger celebrities – as every commercial break that interspersed the Chiefs’ victory over San Francisco 49ers illustrated.
Indeed, companies have forked out close to $7 million a piece for a 30-second spot in the hope of capitalizing on the commercial buzz with a series of high-profile celebrity endorsements.
Only a Super Bowl could encourage Ben Affleck and Jennifer Lopez to flog donuts, Sir Anthony Hopkins to play a football mascot and the classically trained Patrick Stewart climbing a ‘mountain of entertainment.’
But who else featured during Sunday night’s extravaganza? Here is a roundup of this year’s standouts.
Ben Affleck featured in a new ad for Dunkin’ Donuts during Sunday evening’s Super Bowl
The actor’s close friend Matt Damon also stars in the comedic advert, during which they gatecrash a recording session conducted by Affleck’s wife Jennifer Lopez
Lopez doesn’t look happy upon catching sight of her husband and his invading entourage
DUNKIN’ DONUTS
Dunkin Donuts has finally unveiled their full Super Bowl ad featuring Ben Affleck trying to start his pop music career in a rather hilarious fashion.
After numerous teases over the past week featuring influencer Charli D’Amelio, Dunkin Donuts has released their full Super Bowl spot during the first half of the big game.
The earlier teases showed the 51-year-old actor and filmmaker trying to break into the music biz, though the full ad revealed who was helping him along the way, including his childhood friend Matt Damon.
The ad spawned mixed reactions from fans on social media, with some calling it the best of the night and some calling it ‘cringe’ during the game, which the Kansas City Chiefs won 25-22 over the favorited San Francisco 49ers in overtime.
The ad begins with Lopez, 54, in a recording studio, with a bejeweled custom Dunkin’ cup at her side, while Jack Harlow tries to talk Affleck out of it.
‘I don’t think you should do this,’ Harlow says, though Affleck explains why he has to do this.
‘Last year she came to my work. Now I’ve gotta show her what I can do,’ Affleck insists, while, inside the studio, JLo is told that Affleck is here… which she’s not happy about.
The ad begins with Lopez in a recording studio, with a bejeweled custom Dunkin Donuts cup at her side, while Jack Harlow tries to talk Affleck out of it
Affleck bursts through the door stating, ‘What up, Brooklyn! For your consideration, here comes the Boston Massacre,’ Affleck says, as Lopez closes her eyes in disbelief
A banner unfurls behind Affleck as he reveals his group is called The Dunkings, revealing that he has NFL legend Tom Brady on the keyboard
Fat Joe arrives and leans over Lopez, who is still in disbelief, as Damon riffs off his famous Good Will Hunting line and says, ‘How do you like those… donuts… I’m so sorry’
Affleck bursts through the door stating, ‘What up, Brooklyn! For your consideration, here comes the Boston Massacre,’ Affleck says, as Lopez closes her eyes in disbelief.
A banner unfurls behind Affleck as he reveals his group is called The Dunkings, revealing that he has NFL legend Tom Brady on the keyboard.
Affleck adds that his ‘partner’ needs no introduction as he throws it over to a downtrodden Matt Damon, who says, ‘Sometimes it’s really hard to be your friend.’
Affleck adds, ‘You said you were gonna support me?’ before Affleck and his Dunkings break into the song.
Fat Joe arrives and leans over Lopez, who is still in disbelief, as Damon riffs off his famous Good Will Hunting line and says, ‘How do you like those… donuts… I’m so sorry.’
Affleck adds, ‘You had to see it, but I forgive you. Lay us on the track,’ as Brady asks, ‘Are we gonna be on the album?’
Lopez adds, ‘We talked about this,’ as Affleck adds, ‘That’s cold. You’re blinded by those pinstripes,’ referring to his Boston Red Sox’s rival the New York Yankees.
He adds, ‘There goes Babe Ruth’ as he walks into the bannr, while JLo says Tom Brady can stay as the others leave.
Outside, Damon tells Affleck, ‘Remember when I told you I’d do anything for you? This is anything,’ as Affleck responds, ‘Chill, they’re naming a drink after us,’ as the ad comes to an end.
VERIZON
Beyonce surprised fans by teasing forthcoming new music as she stunned in a Verizon Super Bowl ad on Sunday
The 42-year-old music icon — who attended the big game alongside other notable stars — moved through various personas in the minute-long commercial
Beyoncé surprised fans by teasing forthcoming new music as she stunned in a Verizon Super Bowl ad — for which she reportedly received a $30million payout — on Sunday.
The 42-year-old icon — who attended the big game alongside other notable stars — moved through various personas in the minute-long commercial, attempting to ‘break the internet’ with over-the-top performances.
It comes after days earlier the phone company teased the singer’s appearance in the advert with two brief bits shared on social media.
In one clip, actor Tony Hale squeezed lemons behind a lemonade stand and said: ‘Hold up, she wants me to squeeze all these lemons by myself? This better work.’
The clue was a reference to the pop star’s 2016 surprise Lemonade visual album.
And just like she did in eight years ago, the Grammy-winning musician blew fans away on Sunday as she dropped two new singles.
Beyonce ’16 Carriages’ full lyrics
[Chorus]
Sixteen carriages drivin’ away
While I watch them ride with my dreams away
To the summer sunset on a holy night
On a long back road, all the tears I fight
Sixteen carriages drivin’ away
While I watch them ride with my dreams away
To the summer sunset on a holy night
On a long back road, all the tears I fight
[Verse 1]
I saw Mama prayin’, I saw Daddy grind
All my tender problems, had to leave behind
[Pre-Chorus]
On the back of the bus and a bunk with the band
Goin’ so hard, gotta choose myself
Underpaid and overwhelmed
Still workin’ on my life, you know
Only God knows, only God knows
Only God knows
[Chorus]
Sixteen carriages drivin’ away
While I watch them ride with my fears away
To the summer sunset on a holy night
On a long back road, all the tears I fight
Sixteen carriages drivin’ away
While I watch them ride with my fears away
To the summer sunset on a holy night
On a long back road, all the tears I fight
[Verse 2]
Sixteen dollars, workin’ all day
Ain’t got time to waste, I got art to make
I got love to create on this holy night
They won’t dim my light, all these years I fight
[Pre-Chorus]
It’s been thirty-eight summers, and I’m not in my bed
On the back of the bus and a bunk with the band
Overworked and overwhelmed
I might cook, clean, but still won’t fold
Still workin’ on my life, you know
Only God knows, only God knows
Only God knows
[Chorus]
Sixteen carriages driving away
While I watch them ride with my fears away
To the summer sunset on a holy night
On a long back road, all the tears I fight
Sixteen carriages driving away
While I watch them ride with my fears away
To the summer sunset on a holy night
On a long back road, all these tears I fight
[Interlude]
Oh, oh
Oh
[Bridge]
At fifteen, the innocence was gone astray
Had to take care of home at an early age
Had to sacrifice and leave my fears behind
You’ll remember me ’cause we got somethin’ to prove
In your memory, on a highway to truth
Still see your faces when you close your eyes
[Outro]
Sixteen carriages drivin’ away
While I watch them ride with my dreams away
It comes after days earlier the phone company teased the singer’s appearance in the advert with two brief bits shared on social media
In one clip from the Verizon teaser, actor Tony Hale squeezed lemons behind a lemonade stand and said: ‘Hold up, she wants me to squeeze all these lemons by myself? This better work’
In one scene Beyoncé dressed as an astronaut aboard a futuristic looking spaceship
The final scene saw the star use a line that referenced her hit single Break My Soul, from Renaissance, before she teased at the end: ‘Ok, they ready. Drop the new music!’
Beyonce ‘Texas Hold ‘Em’ full lyrics
[Chorus]
This ain’t Texas (Oh)
Ain’t no hold ’em (Hey)
So lay your cards down, down, down, down
So park your Lexus (Ooh)
And throw your keys up (Hey)
Stick around, ’round, ’round, ’round, ’round (Stick around)
And I’ll be damned if I can’t slow-dance with you
Come pour some sugar on me, honey too
It’s a real-life boogie and a real-life hoedown
Don’t be a b****, come take it to the floor now, woo, ha
[Verse 1]
There’s a tornado (There’s a tornado)
In my city (In my city)
Hit the basement (Hit the basement)
That s*** ain’t pretty (S*** ain’t pretty)
Rugged whiskey (Rugged whiskey)
‘Cause we survivin’ (‘Cause we survivin’)
Puffin’ red-cup kisses, sweet redemption, passin’ time, yeah
[Pre-Chorus]
Ooh, one step to the right
We headed to the dive bar we always thought was nice
Ooh, run me to the left
Then spin me in the middle, boy,
[Chorus]
This ain’t Texas (Oh)
Ain’t no hold ’em (Hey)
So lay your cards down, down, down, down
So park your Lexus (Ooh)
And throw your keys up (Hey)
Stick around,’ round, ’round, ’round, ’round (Stick around)
And I’ll be damned if I can’t slow-dance with you
Come pour some sugar on me, honey too
It’s a real-life boogie and a real-life hoedown
Don’t be a b****, come take it to the floor now, woo
And I’ll be damned if I cannot dance with you
Come pour some liquor on me, honey too
It’s a real-life boogie and a real-life hoedown
Don’t be a b****, come take it to the floor now, woo
[Post-Chorus]
(Woo-hoo)
(Woo-hoo)
(Woo-hoo)
[Verse 2]
There’s a heatwave (There’s a heatwave)
Comin’ at us (Comin’ at us)
Too hot to think straight (Too hot to think straight)
Too cold to panic (Cold to panic)
All of the problems
Just feel dramatic (Just feel dramatic)
And now we’re runnin’ to the first bar that we find, yeah
[Pre-Chorus]
Ooh, one step to the right
We headed to the dive bar we always thought was nice
Ooh, you run to the left
Just work me in the middle, boy, I can’t read your mind
[Chorus]
This ain’t Texas (Oh)
Ain’t no hold ’em (Hey)
So lay your cards down, down, down, down (Oh)
So park your Lexus (Hey)
And throw your keys up (Hey)
Stick around,’ round, ’round, ’round, ’round (Stick around)
And I’ll be damned if I can’t slow-dance with you
Come pour some sugar on me, honey too
It’s a real-life boogie and a real-life hoedown
Don’t be a b****, come take it to the floor now, woo
And I’ll be damned if I cannot dance with you
Come pour some liquor on me, honey too
It’s a real-life boogie and a real-life hoedown
Don’t be a—, come take it to the floor now, ooh
[Outro]
Take it to the floor now, ooh
Oops, spurs, boots
To the floor now, ooh, ooh, ooh, ooh ([?])
Shoot
Come take it to the floor now, ooh
And I’ll be damned if I cannot dance with you
Baby, pour that sugar and liquor on me too
Spurs, spurs, boots
Photogenic, photogenic, shoot
As she announced an upcoming album, a country-genre follow-up to 2022’s Renaissance, she also released two new singles in tandem.
Along with the music came breathtaking artwork, which included a very scantily clad Beyoncé, who posed pantless.
In one snapshot, she put on a very busty display as she wore a silver hardware bra underneath a cropped black blazer.
The caption to her 319 million followers, she wrote, ‘TEXAS HOLD ‘EM and 16 CARRIAGES out now.’
The 16 CARRIAGES artwork was a closeup black and white image of Beyoncé — full name Beyoncé Knowles Carter — in a black cowboy hat.
She rocked a voluminous and wispy bob haircut underneath the headgear.
And the Houston, Texas native was clad in a black cowboy shirt with stud detailing around the collar.
UBER EATS
David and Victoria Beckham have been praised by Super Bowl viewers for their hilarious commercial for Uber Eats
The star-studded commercial plays on the premise that to remember what Uber Eats delivers you have to forget something else and ‘make a little room in your brain’
David and Victoria Beckham have been praised by Super Bowl viewers for their hilarious commercial for Uber Eats.
The former footballer, 48, and his fashion designer wife, 49, were called the ‘best part’ of the night, with several fans saying they were ‘still laughing’ over the hysterical advert.
The star-studded commercial plays on the premise that to remember what Uber Eats delivers you have to forget something else and ‘make a little room in your brain.’
It also features appearances from Friends stars Jennifer Aniston and David Schwimmer, rapper Jelly Roll and singer Usher.
The star-studded commercial also features appearances from Friends stars Jennifer Aniston (pictured) and David Schwimmer, rapper Jelly Roll and singer Usher .
The star-studded commercial plays on the premise that to remember what Uber Eats delivers you have to forget something else and ‘make a little room in your brain’ (David pictured)
The ad sees people forgetting important details, like Jennifer not remembering who David is or Jelly Roll forgetting he has face tattoos.
One scene shows the Beckhams in their kitchen, with David saying to former Spice Girl Victoria: ‘Remember when you used to be a Pepper Lady?’
Victoria, who is hilariously wearing a T-shirt that reads ‘David’s wife’ responds: ‘Wasn’t it the Cinnamon Sisters?’
David then suggests: ‘Basil Babes?’ while Victoria guesses: ‘Paprika Girls’ leading David to scoff: ‘No that’s absurd.’
The funny clip was praised on social media, with one person gushing: ‘My favorite couple Victoria and David Beckham on the #SuperBowl ads. Truly keeps giving!’
STATE FARM
State Farm debuted its highly-anticipated new Super Bowl commercial, reuniting Arnold Schwarzenegger with his Twins and Junior co-star Danny DeVito
Off the top of the advert, the longtime Hollywood leading man comes running out of a burning home with two puppies who he gives to a mother of two
State Farm debuted its highly-anticipated new Super Bowl commercial, reuniting Arnold Schwarzenegger with his Twins and Junior co-star Danny DeVito.
Off the top of the hilarious advert, a man comes running out of a burning home with two puppies in hand seconds before a fiery explosion.
Once the smoke and fire clear it becomes apparent that it’s the Terminator himself, Arnold Schwarzenegger, who’s the hero, as he hands a mother of two the two dogs.
‘Thank you Agent State Farm,’ the women tells the former California governor, who’s dressed in the insurance company’s trademark red shirt and tan khakis.
‘Thank you Agent State Farm,’ the woman tells the former California governor
‘Like a good neighbaaa State Farm is there,’ he shoots back, in a classic mispronunciation of the word neighbor
The director tries to correct Schwarzenegger’s pronunciation of ‘neighbaa’ on the set
‘Like a good neighbaaa State Farm is there,’ he shoots back, in a classic mispronunciation of the word neighbor, which the director tries to correct after one take amid a movie-like set.
‘Hey Arnold, I’m hearing neighba. It’s neighbor,’ he tells the actor, who responds by saying, ‘That’s what I said neighba.’
The two proceed to go back and forth about how to pronounce the world neighbor.
Frustrated by his lack of being able to properly pronounce the word the director announces, ‘Let’s go again.’
The shoot picks back up with Schwarzenegger piloting a stationary helicopter in a CGI sequence where he again drops the company’s trademark line: ‘Like a good neighbaaa State Farm is there.’
And once again, the two have the same problem, forcing the director to yell ‘cut’.
‘Now what,’ the longtime Hollywood leading man yells out to the director.
‘It’s neighbor,’ he tells the Twins actor, who screams out: ‘Neighbaaa.’
Enter actor Kevin Miles, best known as Jake From State Farm, who proceeds to try and educate Schwarzenegger on the proper way to say ‘neighbor’.
‘Yea, neighbaaa, just like it’s written on the papaaa,’ he tells Jake while holding the script for the production.
Eventually, during the world premiere of ‘Agent State Farm’ a new clip is shown on the large movie screen, only Danny DeVito has now joined the cast, as part of the director’s script change.
The two try to do the trademark line together, only Arnold pauses to hear how his Twins co-star does a perfect take.
‘Like a good neighbor State Farm is there,’ De Vito says perfectly, prompting a nod of frustration from his co-star.
In the last scene, the two actors are seen sitting together in the theater seats when Schwarzenegger turns to him and says: ‘You are a backstabbaaa,’ for which DeVito corrects him one last time: ‘I am a backstabber.’
STōK COLD BREW COFFEE
Wrexham A.F.C. features in an ad for STōK Cold Brew Coffee, also starring Welsh actor Sir Anthony Hopkins
After gearing himself up with a pep talk, Hopkins dons a Wrex the Dragon costume, the football club’s mascot
‘Now hear me roar!’ Hopkins shouts before popping on a giant red dragon head and running along the field as the crowd erupts in cheers
Wrexham A.F.C. features in an ad for STōK Cold Brew Coffee, also starring Welsh actor Sir Anthony Hopkins.
After gearing himself up with a pep talk, Hopkins dons a Wrex the Dragon costume, the football club’s mascot.
‘Now hear me roar!’ Hopkins shouts before popping on a giant red dragon head and running along the field as the crowd erupts in cheers.
Languishing in the locker room after his performance, Hopkins says: ‘Ironically it is the cold brew that births the fire-breathing dragon,’ before taking a refreshing sip of the beverage.
It is revealed that the drink is the team’s official sponsor.
SQUARESPACE
Squarespace called on Martin Scorsese and his daughter Francesca for their Super Bowl spot.
The ad plays heavily on their 57-year age gap, with the famed director telling his daughter he’s trying to make a ‘really, really short film. Like 30 seconds’ about a website.
This prompts Francesca to teach her father how websites work, starting with domains, before pulling up the website-building platform.
The filmmaker criticizes Francesca’s choice of fonts before they settle on one that earns his approval.
‘This website slaps, kid, doesn’t it?’ Scorsese wisecracks, much to the embarrassment of his daughter.
‘I really regret ever teaching you that,’ she says.
NYX COSMETICS
Cardi B’s Super Bowl commercial for NYX Cosmetics’ Duck Plump lip gloss was deemed to be too racy for broadcast and ultimately got edited down
The Shake It starlet can be seen dancing along with colorful characters
The rapper showcases her womanly curves in a skin-tight orange bodysuit
Cardi seductively purred like a kitten just before she demanded: ‘Be bigger. So big. Plumper,’ which led to her to tell her audience to ‘feel the plumping power’
‘It’s time to pump yourself up baby,’ Cari B declared in her new and controversial commercial that aired during the Super Bowl LVIII broadcast from Las Vegas.
A 30-second spot for NYX Cosmetics was approved by NFL representatives, but it turns out the second half of the original 60-second spot was deemed to be NSFW (not safe for work).
The rapper, 31, showcased her womanly curves in a skin-tight bright orange bodysuit as she advertised the company’s Duck Plump Lip Gloss.
While dancing on stage with an array of colorful characters, the Shake It starlet could be heard seductively purring like a kitty just before she demanded: ‘Be bigger. So big. Plumper,’ which led to her to tell her audience to ‘feel the plumping power.’
‘New Duck Plump Lip Gloss from NYX Professional Makeup,’ she announced at the end of the segment.
It turns out before airing during the Super Bowl the original commercial was cut down to 30-seconds due to its sexual connotations.
As a result, the second half of the spot, the last 15 seconds, fades to black and then shows a QR code directing viewers to watch the unedited, 60 second version that’s now being shared across across NYX Professional Makeup’s YouTube and social channels, according to Billboard.
The uncut version was released on the internet ahead of the kickoff for the big game, garnering more than two million views on YouTube by press time.
PARAMOUNT+
Paramount Plus recruited English acting legend Sir Patrick Stewart for its Super Bowl spot, where he stars alongside a hodgepodge of characters from the network’s franchises
Stewart joins Miami Dolphins quarterback Tua Tagovailoa and Drew Barrymore as the trio embark on a trip up ‘Paramount Mountain’
The network promises ‘a mountain of entertainment’ through its streaming platform.
Paramount Plus recruited English acting legend Sir Patrick Stewart for its Super Bowl spot, where he stars alongside a hodgepodge of characters from the network’s franchises.
Stewart joins Miami Dolphins quarterback Tua Tagovailoa and Drew Barrymore as the trio embark on a trip up ‘Paramount Mountain,’ with the star athlete quipping: ‘If it were a football, I’d be able to reach the top.’
‘How about a football-shaped head?’ Stewart asks before turning to the titular character from the animated series ‘Hey Arnold!’
A debate about the morality of throwing a child ensues before Stewart reveals he is wearing a football uniform. He lobs Arnold through the air – only for the animated character to faceplant into the side of the mountain.
The network promises ‘a mountain of entertainment’ through its streaming platform.
BMW
Christopher Walken stars in the BMW ‘Talkin like Walken’ ad, playing himself as he meets a series of celebrities who all try to imitate him
The Queens native grows increasingly frustrated as barbers, waiters and drive-thru workers attempt to nail his distinctive New York accent
A notable face is Usher, this year’s halftime performer, who features alongside the actor
The ad closes with the tagline: ‘There’s only one Christopher Walken. And only one ultimate driving machine’
Christopher Walken stars in the BMW ‘Talkin like Walken’ ad, playing himself as he meets a series of celebrities who all try to imitate him.
The Queens native grows increasingly frustrated as barbers, waiters and drive-thru workers attempt to nail his distinctive New York accent.
A notable face is Usher, this year’s halftime performer.
‘Don’t you got somewhere to be?’ Walken asks – a nod to his big night.
The ad closes with the tagline: ‘There’s only one Christopher Walken. And only one ultimate driving machine.’
DORITOS
Two grandmothers engage in a car chase with ‘Top Gun: Maverick’ actor Danny Ramirez, who has swiped the last pack of Doritos from a store shelf.
They pursue him on their mobility scooters before ziplining to kick him to the floor and take back the chips.
Just when they think the chips them all to themselves, Wednesday star Jenny Ortega reappears to politely take the bag from their hands.
MOUNTAIN DEW
Aubrey Plaza puts Mountain Dew’s tagline ‘having a blast’ to the test in this advert
In her well-known deadpan delivery, Plaza shares how drinking a Mountain Dew can liven up any situation
At one point she flies on a dragon with her ‘Parks and Recreation’ co-star Nick Offerman
There’s even time for a pool party as Aubrey lets her hair down with the fizzy drink
Aubrey Plaza puts the drink brand’s tagline ‘having a blast’ to the test in this advert.
In her well-known deadpan delivery, Plaza shares how drinking a Mountain Dew can liven up any situation.
She goes to a pool party, busts a move at a disco and even flies on a dragon with her ‘Parks and Recreation’ co-star Nick Offerman.
M&M’S
M&Ms indulged in a star-studded advert where the chocolate company shows off its new ring, promising to gift to the runners-up of the Super Bowl.
With help from ‘almost champions’ Dan Marino, Terrell Owens and Bruce Smith, the chocolatiers say they have transformed peanut butter M&Ms into diamonds.
Scarlett Johansson even makes a guest appearance.
OREO
TV personality Kris Jenner features in a Super Bowl for Oreos
Oreo’s ad imagines people through history using an Oreo to make difficult decisions.
They twist the Oreo and then if the frosting is on the right side, they make one choice, and if it is on the left they make another, like flipping a coin.
Kris Jenner uses the technique in the early 2000s to decide if her family should appear in a new reality show.
POPEYES
Comedian Ken Jeong wakes up from a cryogenic freeze to try the world’s best chicken wing
Fast food chain Popeyes splashed out on a 60-second spot featuring actor and comedian Ken Jeong.
In the ad, Jeong has been cryogenically frozen for 52 years to live until the invention of the best chicken wing.
When he awakes he discovers the Popeyes chicken wing as well as driverless cars, drones and massage chairs.
PRINGLES
A gas station clerk points out that Chris Pratt with a moustache looks like the Pringles man.
She shares a photo of him online and he goes viral.
‘What happens when Chris Pratt grows a stache and suddenly looks like Mr. P?’ the ad asks. ‘Well, the world can’t unsee it.’
T-MOBILE
Jason Momoa is welcomed to the neighborhood by Zach Braff and Donald Faison
Jason Momoa showed off his singing skills in a T-Mobile advert, teaming up with ‘Scrubs’ costars Zach Braff and Donald Faison.
Braff and Faison welcome the actor to their neighborhood with a song and dance.
The ‘Aquaman’ star sings, does a flip, gets doused with water and crosses paths with ‘Flashdance’ movie actress Jennifer Beals, who makes a surprise cameo.
Momoa was seen filming his Super Bowl commercial in Santa Clarita on January 25