Beyoncé is now able to trademark her 12-year-old daughter Blue Ivy’s name after a lengthy legal battle.
On Tuesday, the 43-year-old sensation officially won her court case against a small Wisconsin boutique — who had held the trademark since September 2009 — for legal rights to the phrase ‘Blue Ivy’ according to The Trademark Official Gazette.
The Single Ladies songstress first began her battle with federal regulators in early 2012 when her eldest child was born.
Her BGK Trademark Holdings LLC applied at the U.S. Patent and Trademark Office, but she had gotten into a battle with wedding planner Veronica Morales who fought against the star’s application.
Legal documentation showed that Morales’ business had gone by Blue Ivy Events for three years prior to the pop star’s filings.
And according to the outlet, a tribunal followed in 2020 where the USPTO rejected the businesswoman’s complaints under that grounds that the event planning company and Beyoncé’s daughter’s name ‘were not enough alike.’
Beyoncé is now able to trademark her 12-year-old daughter Blue Ivy’s name after a lengthy legal battle; seen in December 2024
The Single Ladies songstress first began her battle with federal regulators in early 2012 when her eldest child was born; Blue Ivy seen in February 2024
Even though she won the 2020 tribunal, the Texas Hold ‘Em singer’s attorneys did not further pursue the filings for ‘Blue Ivy’, which led to its abandonment at the time.
In November 2023, Beyoncé filed for the trademark once again however, a tentative issue was ruled because a Wisconsin boutique owned the Blue Ivy logo.
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The examiner claimed the store — who owned the logo since 2011 — and the star’s daughter’s name were ‘confusingly similar.’
The boutique never refuted the application, leaving Beyoncé free to file the trademark officially, which was publicized in The Trademark Official Gazette formally on December 31.
‘Within 30 days of the publication date, any party who believes it will be damaged by the registration of the mark may file a notice of opposition (or extension of time) with the Trademark Trial and Appeal Board,’ the document said.
This means that if no refusal is filed by January 30, the star’s attorneys will be issued a Notice of Allowance.
Back in 2013, rapper Jay-Z — Beyoncé’s husband and Blue Ivy’s father — told Vanity Fair said that he and the singer filed the trademark to stop others from profiting off their daughter’s name.
‘People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name,’ he said.
Her case’s win was published by the The Trademark Official Gazette on December 31; Blue Ivy and Beyonce seen in December 2024
The pair are also parents to seven-year-old twins Rumi and Sir — currently, there are two trademarks pending for their names; seen in May 2021
Back in 2013, rapper Jay-Z told Vanity Fair said that he and the singer filed the trademark to stop other from profiting off their daughter’s name; Blue Ivy, Jay-Z and Rumi seen in February 2024
Tuesday’s legal documents also claims the 12-year-old is the ‘most famous baby in the world as noted by Time Magazine and the ‘New Princess of Pop’ per Rolling Stone; Jay0Z, Beyonce and Blue Ivy seen in August 2014
‘It wasn’t for us to do anything; as you see, we haven’t done anything,’ the Renegade rapper told the outlet.
The pair are also parents to seven-year-old twins Rumi and Sir — currently, there are two trademarks pending for their names.
Tuesday’s legal documents also claims the 12-year-old is the ‘most famous baby in the world as noted by Time Magazine and the ‘New Princess of Pop’ per Rolling Stone.
‘She holds two Guinness World Records, has been on a song featured on the Billboard Charts, and has received numerous awards and recognitions, including a BET Award, a Soul Train Music Award and a NAACP Image Award,’ the document added.
It was added: ‘She has narrated a New York Times bestselling book (Hair Love), danced and performed on stage around the world, and regularly appears with her parents at various public events, with related social media posts garnering nearly a million likes.’
DailyMail.com exclusively reported that Blue Ivy could now be eyeing her own music career after joining Beyoncé for her NFL halftime show on Christmas Day.