Beck’s is standing in the way of brand Brooklyn Beckham – but it’s not his father that’s the problem it’s a German beer brand!
This week Brooklyn has given up on his plan to create his own liquor line – after being handed a headache by the firm behind German booze brand Beck’s.
He wants to expand his new hot sauce line with more food and drink lines and had applied to trademark Becks Buns in the US so he could sell beer and spirits.
But the company that makes Beck’s beer challenged it and was given time to bring a case against Brooklyn’s line before his application was passed.
Parent firm Brauerei Beck & Co opposed it and had been granted an extension to file documents to try and sink Brooklyn’s plan.
However, this week he filed papers with the US Patent and Trademark Office to remove ‘beer’ and ‘distilled spirits; wine; mirin in the nature of Japanese shochu-based mixed liquor’ from his application to avoid going to war with the drinks firm.
The company is part of alcohol giant AB InBev, which produces one in four lagers sold worldwide, including Stella Artois and Budweiser as well as Beck’s.
Brooklyn Beckham has given up on his plan to create his own liquor line – after being handed a headache by the firm behind German booze brand Beck’s
He wants to expand his new hot sauce line with more food and drink lines and had applied to trademark Becks Buns in the US so he could sell beer and spirits
Brooklyn launched his first hot sauce, Cloud 23, last year and said: ‘It’s been a passion project of mine for the last two and a half years, something I’ve literally put everything into.’
A representative for Brooklyn has been contacted by for comment.
He currently appears to be locked in a family feud with his parents and brothers over his relationship with his wife and US heiress Nicola Peltz.
Last week it was revealed that Brooklyn and Nicola’s Instagram accounts no longer follow his brothers Cruz and Romeo in yet more family drama.
Brooklyn’s friends told on Friday that Cruz and Romeo have actually blocked THEM on the social media platform.
And this would make sense as Brooklyn, 26, and Nicola, 30, are still following his parents Victoria, 51, and David, 50.
Cruz, 20, and Romeo, 22, were still following Brooklyn and Nicola earlier this week but appeared to take action after Brooklyn posted a birthday tribute to sister Harper, sharing a family photo without them in it and which Nicola reposted.
There was much speculation whether Brooklyn would reach out to Harper on her 14th birthday on Thursday, but despite him doing so it seems all is not well in the camp.
The news that Cruz and Romeo blocked their older brother followed Cruz’s many pointed digs towards Brooklyn on social media last month.
But the company that makes Beck’s beer challenged it and was given time to bring a case against Brooklyn’s line before his application was passed
However, this week Brooklyn filed papers with the US Patent and Trademark Office to remove ‘beer’ and ‘distilled spirits; wine; mirin in the nature of Japanese shochu-based mixed liquor’ from his application to avoid going to war with the drinks firm
Meanwhile, Brooklyn and Romeo have been living a somewhat fractious relationship over the last few months following claims Romeo’s ex-girlfriend Kim Turnbull was the reason behind their rift.
Kim addressed the speculation June 16 and insisted she has only ever had a friendship with the eldest Beckham son.
Sharing a statement on her Instagram page, she said: ‘I’ve avoided speaking on this topic to prevent adding fuel to the fire, however it’s come to a point where I feel the need to address it so I can move on.
‘I will not continue to receive harassment or be embarrassed on the basis of lies, to fit a certain narrative.
‘I have never been romantically involved in ANY capacity at ANY point with the person in question.
‘Nothing between us has occurred further than a school friendship at age 16. I would like to remove myself from the ongoing conversation & set the record straight for the sake of everyone involved.’
He’s currently locked in a family feud with his parents and brothers over his relationship with his wife and US heiress Nicola Peltz
David and Victoria seen with their children Brooklyn, Romeo, Cruz and Harper last year before family feud
Kim had been at the centre of the row after Nicola claimed that she felt uncomfortable around her, with sources close to the US heiress saying that Kim had dated Brooklyn when they were teenagers. Which she has now denied.
Brooklyn’s birthday tribute to Harper marks his first public interaction with his family since he paid tribute to his grandmother Sandra on 26 June, despite remaining silent and shunning his father’s 50th birthday earlier the same month.
Earlier on Thursday, the family matriarch Victoria and her son Romeo were the first members of the Beckham family to share tributes to daughter Harper as she celebrated her 14th birthday while Brooklyn later followed suit.
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Brooklyn Beckham embroiled in trademark dispute with Beck's beer as he tries to expand his hot sauce company in latest blow amid family feud
In a statement to the alleged friction, Brooklyn and his wife Nicola – who shared the same post – left his parents out of the post, despite the image being taken at Victoria’s Paris Fashion Week show in September.
Harper’s big day was at risk of widening the rift between David and Victoria and their eldest son, had he not reached out and put differences aside. His post came shortly before David then wished Harper a happy birthday.
Sources close to the family have told of their fears that Brooklyn and his wife Nicola have also distanced themselves from Harper after they failed to visit her when they flew into London in May to film an advert for French-Italian clothing brand Moncler just over a mile from the family home in Holland Park.
In her own tribute to her daughter, fashion designer, 51, took to Instagram and shared several snaps of her youngest taken over the years, in a move which further showcased Brooklyn’s absence following rumoured fall-out over his actress wife.
Alongside her post, Victoria wrote: ‘Happy birthday to my world!! You are my everything and I’m so proud of the strong, confident, kind and talented young lady you are becoming.
‘You’re my best friend and I’m so lucky I get to be your mummy. We love you so so much!! Enjoy your special day!! ❤️ Kisses @davidbeckham xxx’.
David and Victoria had no idea whether Brooklyn, who Harper has idolised since she was a little girl, would message her privately or publicly on Instagram because they have no communication with him.
It comes as tensions have continued to bubble in the past few weeks with a series of digs and jibes from camp Nicola and Brooklyn.
On Wednesday aspiring chef Brooklyn shared a cooking video accompanied by a song which referred to not feeling like he has the confidence to speak up and finally feeling empowered – in a seemingly subtle but defiant message.
And on the same day Nicola made a bizarre nod to father-in-law David as she sported a replica pair of the iconic football shorts he wore for his England debut in the 90s while out on her family’s superyacht.
Parent firm Brauerei Beck & Co opposed it and had been granted an extension to file documents to try and sink Brooklyn’s plan
She was also keen to flaunt her close family bonds during the holiday to St Tropez as she shared gushing Instagram posts about her brothers on Monday.
Nicola continued to publicly praise and share admiration for her billionaire family on social media amid her husband’s family feud.
The actress took to Instagram to share a series of photographs in which she gushed over her billionaire father Nelson Peltz and joked that her Labubu dolls were her family.
That came after she and Brooklyn shared photographs of themselves on social media attending Nelson’s family birthday celebrations – painfully echoing the very similar celebrations they chose to snub for David’s own recent birthday.
And amid the escalating feud last week Romeo stepped in as he shared a very pointed statement about ‘appreciating people that love you’ and insisted ‘life was too short’ to not tell people you care about them.