Applebee’s All You Can Eat (AYCE) specials are back in restaurants nationwide today.
The restaurant chain is allowing customers to enjoy Riblets, Double Crunch Shrimp, and Chicken Tenders with endless fries.
This marks Chicken Tenders’ AYCE debut, and it comes with the choice of 8 delectable sauces, including Classic Buffalo, Honey BBQ, and Spicy Honey Mustard.
‘Every combination is a win when it comes to our All You Can Eat Riblets, Double Crunch Shrimp, and Chicken Tenders,’ said Reid Leslie, vice president of marketing.
‘Whether starting with Riblets or Chicken Tenders paired with your favorite two sauces, followed by Double Crunch Shrimp, or sticking with your favorite – the combinations are endless.’
The popular deal is running for a limited time and starts at $15.99 per person.
The special comes in the midst of the restaurant chain’s ‘Lookin’ Good’ reimaging program, a multi-year effort aiming to make the look and feel of locations meet customer expectations.
Applebee’s is implementing the plan to help the chain climb out of its longtime financial struggles.
Applebee’s is offering an AYCE deal that includes Riblets, Double Crunch Shrimp, and Chicken Tenders with endless fries
Read More
Applebee's reveals eye-watering price of New Year's Eve ball-drop tickets
Before the plan was initiated, around 300 Applebee’s were closed between 2016 and 2023.
The restaurant chain went on to shutter up to up to 35 restaurants closed in 2024.
The program kicked off with 30 of the 47 Applebee’s locations Dine Brands took over from franchisees last November.
Dine Brands CEO John Peyton confirmed that 5 of those units would become dual-branded Applebee’s and IHOP restaurants.
At least 30 of those restaurants will then be refranchised after the revamps.
In total, the company plans to open 12 to 14 of the dual-branded restaurants in the US this year.
Applebee’s employees and customers have also been adjusting to Toast Go handhelds and its kitchen display systems.
Despite the changes, the brand suffered a 4.7 percent decline in sales during last year’s fourth quarter.
Applebee’s suffered a 4.7 percent decline in sales during last year’s fourth quarter
When not enjoying scrumptious AYCE food and Toast Go technology, customers can enjoy Strawberry Daq-A-Rita, Rum Breeze, or Part on the Beach Bacardi Buckets.
The buckets feature $6 Watermelon Mana Margaritas containing Dwayne ‘The Rock’ Johnson’s Teremana Tequila Blanco.
Guests can also enjoy the restaurant chain’s new dirty fountain sodas.