Alicia Keys took to Instagram on Wednesday to share beachside photos with her 27.5 million followers.
The 43-year-old renowned music artist — who performed at the Tonys with Jay-Z — relaxed in a cream-colored knit bikini top and green string bottoms with a floral pattern.
In one snapshot, the beauty lounged with a beverage in her hand as she flaunted her toned tummy.
She took the opportunity to plug her skincare and makeup brand Keys Soulcare.
‘You know the deserted island question? What would you bring? I would bring my Let Me Glow Illuminating Serum and Protect Your Light SPF 30!!!!!
‘The glow is uncontainable with @keyssoulcare!!’ Keys wrote in the caption.
Alicia Keys took to Instagram on Wednesday to share beachside photos with her 27.5 million followers
The 43-year-old renowned music artist wore a cream-colored knit bikini top and green string bottoms with a floral pattern as she was joined by friends
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The note continued, ‘Come on summer!!!’ as the star added star and island emoji.
Lastly, she added, ‘AND get you some Keys Soulcare energy straight from your living room. We did something special with @Alexa99 just say, “Alexa, enable the Keys Soulcare theme.” #KeysSoulcare.’
Two purple-packaged products were showcased in one photo, artfully propped in the sand.
The tagline of the range is, ‘Nourish your skin. Nurture your soul.’
A note from Alicia on the brand’s website reads: ‘Trying to find out who I am and what’s good for me has been a big theme in my life.’
She divulged, ‘I have always struggled with my skin. As a kid starting out in the music industry there was so much pressure – who I should be, how I should show up – it just made my skin worse.’
The skincare range encourages consumers to take care of themselves ‘inside and out.’
It was launched nearly four years ago in December 2020.
Keys flaunted her toned tummy and teased her cleavage in her itty bitty swimwear
She took the opportunity to plug her skincare and makeup brand Keys Soulcare
Alicia was accompanied by her family – mom Terria Joseph, sons Kasseem Jr., 17, Egypt, 13, and Genesis, 9, and dad Craig Cook – at the 77th Annual Tony Awards
Keys is married to music producer Swizz Beatz and the two share sons Egypt, 13, and Genesis, 9.
The singer-songwriter is also stepmom to her husband’s 17-year-old son Kasseem Jr., whom he shares with ex-wife Mashonda.
The New York native is riding the success of her Broadway musical Hell’s Kitchen, inspired by her life in the Big Apple as an aspiring global entertainer.
She recently took to Instagram to express that she feels ‘overwhelming gratitude for every portion, every moment, every person who has poured themselves into’ the show.