Drake dragged Sofia Richie into his ongoing beef with enemies Kendrick Lamar and Universal Music Group on Wednesday.
The Canadian 38-year-old posted an Instagram snap of the 26-year-old nepo baby of Lionel Richie rocking his October’s Very Own owl logo through his not-so-secret burner account, @plottttwistttttt.
But this was no work of Photoshop as Sofia was actually hired by Drake (born Aubrey Graham) to front the FW/20 women’s campaign for his lifestyle clothing company he founded in 2008 with Oliver El-Khatib and Noah ’40’ Shebib.
Richie not only modeled OVO’s $88 turtleneck bodysuit, she also slipped her 5ft6in figure into OVO’s $48 Owl T-shirt and the $306 ‘Chenille’ sweatsuit.
The five-time Grammy winner is fully aware that the biracial beauty married Elliot Grainge in 2023, which makes her the daughter-in-law of Universal Music Group CEO Lucian Grainge.
Drake dragged Sofia Richie into his ongoing beef with enemies Kendrick Lamar and Universal Music Group on Wednesday (pictured Sunday)
The Canadian 38-year-old posted an Instagram snap of the 26-year-old nepo baby of Lionel Richie rocking his October’s Very Own owl logo through his not-so-secret burner account, @plottttwistttttt
On November 25, Drake sued their UMG for allegedly using an illegal ‘bots and a payola scheme’ in order to artificially inflate the streaming numbers of Kendrick’s diss track Not Like Us.
The Stake paid partner did not join the 133.5M viewers tuning into the Super Bowl LIX half-time show headlined by the 37-year-old Pulitzer Prize-winning poet nor did his friends.
‘He was not able to stop Not Like Us from being played and wasn’t happy about it,’ an insider told DailyMail.com.
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‘He knows it resonated with Kendrick’s target audience who have basically exiled him. But he is happy that people weren’t impressed by Kendrick’s performance and is feeling better about his chances of a comeback – even if he does feel that he has lost some of his core fans.’
Drake spent much of last year embroiled in a brutal public feud with Lamar – releasing four diss tracks (Push Ups, Taylor Made Freestyle, Family Matters, and The Heart Part 6) poking fun of his 5ft5in stature, domestic/sex abuse allegations, 50% record deal, as well as his collaborations with Taylor Swift and Maroon 5.
The 22-time Grammy winner won the battle after releasing five diss tracks (Like That, Euphoria, 6:16 in LA, Meet the Grahams, and Not Like Us) accusing the OVO Sound co-founder of Ozempic use, pedophilia, and having an illegitimate 11-year-old daughter.
The rap rivals started out amicable collaborating on Drake’s 2011 album Take Care, Kendrick’s 2012 track Poetic Justice, and A$AP Rocky’s 2013 track F***** Problems.
The talented twosome even happily toured together in 2012 during the biracial hip-hop star’s $42.6M-grossing, 65-date Club Paradise Tour.
But this was no work of Photoshop as Sofia was actually hired by Drake (born Aubrey Graham) to front the FW/20 women’s campaign for his lifestyle clothing company he founded in 2008 with Oliver El-Khatib and Noah ’40’ Shebib
Richie not only modeled OVO’s $88 turtleneck bodysuit, she also slipped her 5ft6in figure into OVO’s $48 Owl T-shirt and the $306 ‘Chenille’ sweatsuit (pictured)
The five-time Grammy winner is fully aware that the biracial beauty married Elliot Grainge (2-L, pictured in 2024) in 2023, which makes her the daughter-in-law of Universal Music Group CEO Lucian Grainge (R)
On November 25, Drake sued their UMG for allegedly using an illegal ‘bots and a payola scheme’ in order to artificially inflate the streaming numbers of Kendrick’s diss track Not Like Us (pictured February 1)
The Stake paid partner did not join the 133.5M viewers tuning into the Super Bowl LIX half-time show headlined by the 37-year-old Pulitzer Prize-winning poet nor did his friends
An insider told DailyMail.com: ‘He is happy that people weren’t impressed by Kendrick’s performance and is feeling better about his chances of a comeback – even if he does feel that he has lost some of his core fans’
Drake spent much of last year embroiled in a brutal public feud with Lamar – releasing four diss tracks poking fun of his 5ft5in stature, domestic/sex abuse allegations, 50% record deal, as well as his collaborations with Taylor Swift and Maroon 5 (pictured in 2012)
The 22-time Grammy winner won the battle after releasing five diss tracks accusing the OVO Sound co-founder of Ozempic use, pedophilia, and having an illegitimate 11-year-old daughter
The rap rivals started out amicable collaborating on Drake’s 2011 album Take Care, Lamar’s 2012 track Poetic Justice, and A$AP Rocky’s 2013 track F***** Problems
The talented twosome even happily toured together in 2012 during the biracial hip-hop star’s $42.6M-grossing, 65-date Club Paradise Tour (pictured in 2012)
Drake is next scheduled to bring his 16-date Anita Max Win Tour to Melbourne’s Rod Laver Arena on Wednesday and Thursday (pictured Wednesday)
The Degrassi: The Next Generation alum and PartyNextDoor’s collaborative album Some Sexy Songs 4 U will drop this Friday
Drake also oversees production on the eight-episode third season of Sam Levinson’s Max drama Euphoria, which began filming Monday
Drake is next scheduled to bring his 16-date Anita Max Win Tour to Melbourne’s Rod Laver Arena on Wednesday and Thursday.
The Degrassi: The Next Generation alum and PartyNextDoor’s collaborative album Some Sexy Songs 4 U will drop this Friday.
Drake also oversees production on the eight-episode third season of Sam Levinson’s Max drama Euphoria, which began filming Monday.