Forget jam, marmalade or Nutella – now you can enjoy coffee on toast for breakfast.
No Normal Coffee, a Swiss-based business, has launched a spreadable ‘dark roast’ paste made from Fairtrade Arabica beans.
Similar in colour to Marmite, the spreadable coffee is sweetened with organic beet sugar and thickened with xanthan gum powder.
A 100g tube, which can be purchased online for £13.99, is enough for around 50 slices of toast or 25 sandwiches.
And if you prefer your coffee the traditional way, there is no need to brew a fresh pot or buy a Nespresso machine.
One tube of No Normal Coffee can make up to 20 cups of coffee when dissolved in boiling water.
Unopened, the product has a shelf life of up to 12 months and does not require refrigeration.
Some customers have even swirled the spread into espresso martinis, or used it to make tiramisu.
No Normal Coffee has shipped orders to the likes of Iceland and Latin America.
Tubes have even made it to Antarctica and up Mount Everest.
It was while scaling the Pennine Alps in 2023 that Swiss hikers Alexander Häberlin and Philippe Greinacher came up with the idea of No Normal Coffee.
Mr Häberlin told The Daily Telegraph: ‘During the initial prototype review, we experimented with various ways to dissolve it. Hot water, cold water, milk.
‘In a spontaneous moment, Philippe spread some paste on an energy bar and took a bite.
‘His eyes lit up – it was incredible.’
He added: ‘In Switzerland, aluminium tubes are commonly used for everything from mayonnaise to tomato paste, meat and even fish spreads.
‘We loved the concept – it’s honest, practical and durable.’