The man that served as a TikTok ambassador to President-elect Donald Trump during his presidential campaign is confident he will deliver on his promise to save the platform, as fans of the app struggle with the ban signed by President Joe Biden.
Social media strategist Jack Advent, famously nicknamed ‘TikTok Jack,’ by Trump spoke to DailyMail.com about the president’s handling of issue during the high drama platform shifts in the days before his inauguration.
‘President Trump is the Negotiator-in-Chief and master of the ‘art of the deal’ who will put together a deal to save TikTok while addressing concerns – promises made, promises kept,’ he said in an interview.
TikTok announced that it would begin restoring services, after several hours of going dark in reaction to the deadline.
Trump made a statement early Sunday vowing to sign an executive order to extend the timeline allowing the app to stay up while further negotiations over the app’s ownership continued.
‘We thank President Trump for providing the necessary clarity and assurance to our service providers that they will face no penalties providing TikTok to over 170 million Americans and allowing over 7 million small businesses to thrive,’ the statement from TikTok read.
The news is a sharp turnaround from Trump’s initial opposition to TikTok in his first term, after recognizing that an entire generation of youth were creating content on the platform.
Trump proposed that the United States should have a 50 percent ownership position as part of a deal with TikTok.
‘Without U.S. approval, there is no TikTok. With our approval, it is worth hundreds of billions of dollars – maybe trillions,’ he wrote on Truth Social on Sunday morning.
Advent was one of the young TikTok experts that spearheaded the president’s presence on the platform.
‘As President Trump said, he has a warm place in his heart for TikTok – as do the millions of young Americans who use the app and delivered the youth vote to President Trump by over 30 points,’ Advent said.
During interviews, events, and even live during campaign rallies, Trump would give a shoutout to Advent and his success on TikTok.
‘We have TikTok Jack working for us right?’ Trump told DailyMail.com in an interview in September. ‘And we have the biggest numbers in the history of TikTok.’
Trump easily surpassed Vice President Kamala Harris’ reach on the platform after launching posts on the platform.
In 2024, Trump held the record for the most watched political TikTok video of the 2024 election cycle with 178.6 million views.
The team generated 35 billion views across the different @realDonaldTrump and @TeamTrump TikTok accounts and associated hashtags.
TikTok users helped fuel the president-elect’s famous ‘Trump Dance’ into a viral sensation as they posted videos of them dancing to the song YMCA by The Village People.
Advent told DailyMail.com he was not surprised by Trump’s success on the platform.
‘What has now become the iconic ‘Trump dance’ is yet another example of President Trump’s natural ability to create viral moments that captivate audiences simply by being himself,’ he said.