Pip Edwards has left P.E Nation, the athleisure brand she co-founded, to go back to her fashion roots.
The Sydney fashion designer and socialite, 44, on Monday announced her shock return to Ksubi, the Aussie streetwear brand she helped build with her ex Dan Single two decades ago.
The news comes just weeks after the P.E Nation co-founder made the shock announcement she was leaving her post as Creative Director of the popular athleisure label.
‘As fate would have it, today I’m announcing my return to Ksubi as Creative Director – a true full-circle moment,’ Pip captioned her announcement, which included a photo of herself posing with Ksubi CEO Craig King in black denim and a plain white T-shirt.
‘From its inception, Ksubi has been at the core of the global cultural zeitgeist, thriving at the intersection of where fashion, art, and music meet,’ Pip continued in her caption.
‘Having been part of the original crew 20 years ago, I’m so excited to join the talented team at Ksubi once again and contribute to their already impressive global success. Pip ++.’
Pip’s inner circle of influential designers, models, and media personalities, flocked to the comments to congratulate her.
P.E Nation co-founder has left her own brand to return to the Creative Director role of Aussie fashion label, Ksubi
She announced her shock return to Ksubi, the Aussie streetwear brand she helped build with her ex Dan Single two decades ago, on Monday
Melbourne model and ‘Queen WAG’ Bec Judd wrote: ‘How good! I still have my Ksubi jeans from 20 years ago.’
‘Amazing!!!!!!,’ Pip’s bestie and KIIS FM radio presenter Jackie O Henderson commented. ‘Sooooo happy for you my beautiful girl. What a team.’
‘How wonderful,’ n journalist and podcast host Jess Rowe said, with a string of heart emojis.
Kendall Jenner and Gigi Hadid’s celebrity stylist Dani Michelle added: ‘OMGGGG RUNNING TO KSUBI NOWWW’ .
Pip’s ex-husband Dan Single founded the edgy denim brand, then known as Tsubi, with his friends Gareth Moody and George Gorrow in 1999.
The news comes just weeks after the P.E Nation co-founder made the shock announcement she was leaving her post as Creative Director of the popular athleisure label
Pip’s ex-husband Dan Single founded the edgy denim brand, then known as Tsubi, with his friends Gareth Moody and George Gorrow in 1999. The group opened their first Bondi shop in 2004 with the help of then-singer Sophie Monk
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In 2004 she was hired as a ‘sexytary’ and the unusual position proved to be the opportunity of a lifetime for Pip, who famously once rocked a mullet-and-rat’s-tail hairstyle while opening Tsubi’s first store in Bondi Beach.
Joining the company would change her life in more ways than one – as not only did she rise up the ranks of Ksubi to become a lead designer, but she also fell in love with Dan and welcomed a child with him, now 18-year-old Justice Single.
Dan now works as a DJ in Byron Bay and is a well-known face on the town’s social circuit, going by the stage name ‘Dangerous Dan’ when he plays sets at local nightclubs and festivals.
Dan and Pip were once the n fashion industry’s ‘It’ couple, but split in 2008.
The co-parents shut down speculation they had rekindled their romance in 2022, after the pair were spotted’ ‘spending a lot of time together’ at the Paco Rabanne dinner for n Fashion Week.
Ksubi fashion designer Dan and Pip were the n fashion ‘It’ couple in the early 2000s. Pictured here on the red carpet for the 2008 ARIA Awards
In 2008, Pip joined Sass & Bide as a senior creative and accessories designer. Four years later, in 2012, she was hired by General Pants Co. as design director.
Both roles were crucial in developing her design skills, business nous and personal style.
In 2016, she launched P.E. Nation with former business partner Claire Tregoning, cashing in on the burgeoning activewear-as-fashion trend at just the right moment.
She would become the brand’s most powerful , serving as a walking billboard for the label at every given opportunity.
Last month, Pip announced she has taken a ‘step back’ from the hugely popular fashion label.
The designer revealed that while she will remain a force at the brand, she will no longer hold the creative director position she took over following the departure of co-founder Claire Greaves in March.
The fashion designer shared the news on Instagram as she posed with Ksubi CEO Craig King