She was unveiled as Boohoo’s new ambassador earlier this year and bagged the brand’s biggest deal yet.
And Love Island’s Molly Smith showcased her toned figure as she modelled her Endless Summer collection in a slew of snaps from Portugal.
In one shot, the reality star, 30, looked incredible in a leopard and fruit print one-piece swimsuit.
The beauty flaunted her toned physique in the stylish ensemble and further accessorised with a layer of gold bangles and hoop earrings to match.
Styling her blonde locks up in a Pamela Anderson-inspired updo, Molly posed up a storm as she relaxed on an orange pool float.
Love Island’s Molly Smith showcased her toned figure as she modelled her Endless Summer Boohoo collection in a slew of snaps from Portugal
In one shot, the reality star, 30, looked incredible in a leopard and fruit print one-piece swimsuit
The influencer then switched things up as she changed into a range of daytime and evening outfits.
In one snap, Molly put on a leggy display in a pretty floral dress, while in another she flashed her abs in a floaty plunging crop top and matching miniskirt.
Boohoo captioned the post with: ‘Introducing Molly Smith x Boohoo, the Endless Summer collection, launching Thursday 27th June at 6pm!
‘Introducing @mollysmith19‘s newest summer collection for boohoo. Giving you every reason to book your next vacay, this drop is all you need for summer days taking you from poolside to bar’ (sic).
It comes after Molly shared a slew of sultry images to her Instagram earlier this month and teased she was ‘working on something exciting.’
The blonde beauty looked incredible as she showcased her tan and posed up a storm for the breathtaking snaps.
Molly was unveiled as Boohoo’s new ambassador for 2024 in March and she bagged the brand’s biggest deal.
The winner of the ITV2 show, who shot her latest collection near Faro in Portugal, looked incredible in the sexy bikini
The beauty flaunted her toned physique in the stylish ensemble and further accessorised with a layer of gold bangles and hoop earrings to match
The influencer then switched things up as she changed into a range of daytime and evening outfits, including this cut-out minidress
In one snap, Molly put on a busty display in a plunging tropical print mini dress
Molly flashed her abs and plenty of cleavage in a plunging crop top and matching purple and orange miniskirt
The star also showcased her tanned legs as she posed up a storm poolside in an white lace dress
Molly then slipped into a stylish evening gown which boasted a sparkly embellishment all over and a daring split in the leg
She further accessorised the raunchy ensemble with a gold starfish necklace and a layer of gold-toned bangles
Molly also slipped into a bronze metallic two piece set which showcased her toned stomach
She signed exclusivity to the fashion brand for a 12-month contract and released her first curated edit on April 3 – just weeks after she scooped the £50,000 Love Island cash prize.
Speaking on the impressive six-figure deal, Molly said: ‘I am absolutely thrilled to be partnering with Boohoo! It’s a brand that I’ve loved and worn for years, and to now be part of the family is just amazing.’
‘We’ve got some incredible things in the works, and I’m eager for everyone to see what we’ve been creating.’
The sentiment was shared by Boohoo’s Marketing Director Sam Leach: ‘We’re incredibly proud and excited to be working with Molly Smith.’
‘Her style is the epitome of what Boohoo stands for—accessible, on-trend, and versatile. Molly’s excitement for fashion shines through, making her a natural fit for our brand.’