Kylie Jenner continued to build anticipation for her upcoming Khy clothing line with a new video posted to social media on Friday.
The 26-year-old entrepreneur — who announced the forthcoming fashion range this week — shared the promotional clip with her 399 million followers on Instagram.
The reality television personality issued a lengthy caption to fans along with the fresh piece of content.
‘i can’t believe i’m finally sharing @khy with you. khy seamlessly blends designer fashion with everyday style into highly edited drops, starting with Faux Leather + Base Layers,’ she began the note.
She added, ‘Drop 001 was designed in partnership with berlin-based @_namilia_ and offers twelve fashion essentials between $48 and $198 in sizes ranging from XXS to 4X.’
New post: Kylie Jenner continued to build anticipation for her upcoming Khy clothing line with a new video posted to social media on Friday
Video: The 26-year-old entrepreneur — who announced the forthcoming fashion range this week — shared the promotional clip with her 399 million followers on Instagram
Kylie oozed elegance as she starred in the artful video, which showed her walking through France, stopping at a cafe and bar.
Throughout the snippet Kylie cooed in a voiceover played over b-roll that showed her modeling various pieces from the 12-piece range.
‘I am here for my new brand, but I can’t really say much,’ she teased during an intimate, one-sided phone call, giving viewers expositional information.
‘I just can’t really talk about it,’ she said as one shot showed her stretched out on a sofa, wearing a halter neck and pants from her first collection.
Another portion of the native advertisement showed her trotting through the French capital as she said, ‘One time I snuck my way into Paris…’
She continued, ‘I got to walk the streets… no one found me. I just bar hopped, went to all the restaurants, sat outside. I may never leave.’
Finally she sat down at a bar after removing her coat to reveal the brand’s strapless black mini dress.
When a woman outside of the shot asked ‘What’s your name?’ the mogul scintillatingly replied, ‘Khy.’
Caption: ‘i can’t believe i’m finally sharing @khy with you. khy seamlessly blends designer fashion with everyday style into highly edited drops, starting with Faux Leather + Base Layers,’ she began the note
Intriguing: In the final shot of the promo, she sat down at a bar after removing her coat to reveal the brand’s strapless black mini dress. When a woman outside of the shot asked ‘What’s your name?’ the mogul scintillatingly replied, ‘Khy’
Anticipatory: ‘I just can’t really talk about it,’ she said as one shot showed her stretched out on a sofa, wearing a halter neck and pants from her first collection
Kylie announced her new fashion project via her Instagram on Tuesday, with a sizzling snap captioned, ‘meet khy.’
The news was met with both excitement and criticism from fans, with some praising the businesswoman and others complaining about the price points, which Kylie deemed affordable.
Despite her various brands — Kylie Skin, Kylie Baby, and Kylie Cosmetics — Khy is currently the sole link posted to her Instagram profile, showing where the mother-of-two has shifted her focus.
Sharing photos from the launch party on Thursday evening, which included guests Hailey Bieber and Jenner’s sister Kendall Jenner, Kylie wrote in the caption: ‘happy birthday @khy.’