The eccentric artist Marina Abramovic is now trying her hand in the wellness industry after gathering a cult following of fans with her outlandish installations.
Abramovic, best known for quirky exhibitions using nude models and for staring paying customers down in art galleries, is selling a range of $125 immunity drops that she claims hold the key to a healthy life.
Chilli garlic ‘immune drops’, a $250 face lotion made with white bread and white wine, grape and cranberry ‘energy drops’ and a Himalayan mineral potion that claims to fight allergies are among the line-up of products.
The brand – the Marina Abramovic Longevity Method – was profiled by British Vogue this week.
Marina Abramovic in September 2021 in London, England. The quirky 77-year-old artist has launched a new venture in the wellness world
Three potions and a face lotion are on offer as part of the ‘Longevity Method’ range
She insists the outlandish products are legitimate.
‘I don’t lie, I don’t compromise, what you see is what you get and what you get is pure truth. This is “credibility,”‘ she told the fawning interviewer.
Abramovic, 77, worked with Dr. Nonna Brenner to create the range.
‘I am a workaholic – I work like hell – and if I didn’t have Nonna to balance my energy, believe me, I could not do what I’m doing,’ Abramovic said.
She admits, however, to never drinking, smoking or taking drugs, and also credits her younger lover for her joie de vivre.
The most expensive product in the range is a $250 face lotion made from white wine and white bread
Artist Marina Abramovic performs during the Marina Abramovic: The Artist is Present exhibition opening night party at The Museum of Modern Art on March 9, 2010
‘I have a lover who is 21 years younger,’ Abramovic said.
Her wellness mission was driven by her own diagnosis with Lyme disease.
‘Some people apparently can end up with four diseases in one Lyme. I was one of the lucky ones. I’m so special I had all four of the s****y diseases.’
‘You wake up in the morning and you have to decide whether you’re going to brush your teeth or comb your hair. I was always very, very tired. I had no energy, I suffered from panic attacks…
‘It was really, really bad,’ she said.
Abramovic had grand plans for an art center in the Hudson Valley, but fell short of the funding she needed.
Among other quirky exhibitions was her series where art fans squeezed through two naked models