Tucking into your favourite chocolates at any given point is a Christmas tradition that many of us enjoy – but which festive favourite is the most expensive?
Whether its Cadbury’s Milk Tray, Miniature Heroes or Nestle’s Celebrations seeing boxes of treats passed around is festive staple on December 25.
But a new study has revealed that thanks to inflation, customers are having to dig a lot deeper into their pockets to enjoy their best-loved chocs.
The research by ICE36 analysed the prices of top brands over the last decade to reveal which boxes have become most expensive.
A new study has revealed that thanks to inflation , customers are having to dig a lot deeper into their pockets than they would have ten years ago, to get their hands on their favourites
Cadbury ’s classic Milk Tray (530g) tops the list with a whopping 50% increase in price since 2013.
The iconic favourite that would cost you £6 a decade ago, is now being priced at £9.00 in major supermarkets despite not changing in size.
Thorntons (264g) and Terry’s Chocolate Orange (200g) are second on the list, after seeing a major price increase of almost 43% each.
A box of Classic Thorntons now costs £10, as opposed to the £7 it cost in 2013, meanwhile a Terry’s Chocolate Orange is £5 up from it’s previous £3.50 price tag.
Quality Street’s iconic tub has rose by close to 38% – from £4 to £5.50, and Lindt comes just below with nearly 36% increase (£7 to £9.50).
Ferrero Rocher, Dairy Box and Toblerone have also had notable increases, placing in the bottom end of the list.
Cadbury Heroes, Cadbury Roses and Celebrations all increased by just 50p (10%) as their price climbed from £5 to £5.50.
The study also looked at how the sizes of chocolate boxes have changed over the years.
It found that Cadbury’s Roses have shrunk the most by 35 per cent from 850g in 2013 to 550g this year while they have gone up in price from £5 to £5.50.
The research by ICE36 analysed the prices of top brands during the last decade to reveal which boxes have become more expensive – prices from December 2013 were compared to those of last month
Cadbury’s Heroes shrank by 29 per cent from 780g to 550g and increased by 50p to £5.50 while the weight of Quality Street became 27 per cent lighter from 820g to 600g and shot up 37 per cent in price to £5.50.
Celebrations, which are made by Mars, shrank from 750g to 600g while they increased in price by 50p to £5.50.
However, Thorntons, Cadbury’s Milk Tray, Terry’s Chocolate Orange, Lindt’s Lindor, Guylian seashells, Ferrero Rocher, Nestle’s Dairy Box and Toblerone have all remained the same size, the study showed.
The popularity of chocolate boxes amongst Britons is also changing, with Google searches for Cadbury’s Milk Tray and Guylian Seashells’ selection boxes having the biggest increase in demand since 2021, with an impressive 50% peak.
Cadbury Roses (0.23%) and Quality Street (5%) have decreased in popularity, over the last two years – with a rating significantly lower than all other chocolates.