Cheryl unveiled her stunning new skincare campaign on Tuesday, marking her return to the spotlight following her ex Liam Payne’s tragic death.
For her collaboration with Nivea, the star, 42, looked radiant with pared-back make-up to show off her flawless complexion for the launch of Epigenetics Age Rewind Face Serum – a ‘groundbreaking new anti-ageing product’.
Draped across a table while holding a bottle of the syrum, Cheryl was showing off her own age-defying look with minimal make-up and a pair of chic silver earrings and matching ring, while her hair was pulled back in a simple style.
On the product, the star, who Nivea bosses branded ‘the perfect person to share their story in a genuine, relatable way’, said: ‘I’m so excited to be partnering with NIVEA. It’s such a trusted and relied upon brand that continues to evolve with the times…
‘For me, it’s always been trust in a bottle, I’ve used it for as long as I can remember and always make sure I have the classic blue pot in my bathroom cupboard!…
Cheryl unveiled her stunning new skincare campaign on Tuesday, marking her return to the spotlight following her ex Liam Payne’s tragic death
The big reveal of the full campaign was an extended version of the teaser – with her face visible at the end as she lowered the newspaper from her face
On the product, the star, who Nivea bosses branded ‘the perfect person to share their story in a genuine, relatable way’, said: ‘I’m so excited to be partnering with NIVEA. It’s such a trusted and relied upon brand that continues to evolve with the times’
‘Over the years, my skincare routine has been through every phase. From chasing trends to finally figuring out what really works…
‘This new serum is a total game-changer. It’s smart, it’s gentle, and it brings back that youthful, radiant glow we all love and remember.’
The day before the big reveal, the skincare giant teased the new campaign with a striking clip showing Cheryl strutting out of a car into a studio where she sat and read a newspaper adorned with her song lyrics.
The clip was filled with nods to her career, including a newspaper boasting the lyrics to her 2009 song Fight For This Love alongside the date ‘August 2025’.
A message then flashes up, and reveals: ‘A New Era, Tomorrow’. The social media team captioned the clip: ‘This is right up our street. Tomorrow. 9am. A new era of skincare… guess who’s joining us?’
The star was left heartbroken when One Direction star Liam, 31, passed away after falling from his hotel balcony in Argentina in October.
Cheryl and Liam dated from 2016 to 2018 and welcomed son Bear in 2017 (pictured in 2018)
he day before the big reveal, the skincare giant teased the new campaign with a striking clip showing Cheryl strutting out of a car into a studio where she sat and read a newspaper adorned with her song lyrics
A message then flashed up, revealing: ‘A New Era, Tomorrow’. The social media team captioned the clip: ‘This is right up our street. Tomorrow. 9am. A new era of skincare… guess who’s joining us?’
Fans flooded the caption on the teaser to voice their excitement for her return
The caption from Nivea is a nod to one of Cheryl’s catchphrases during her stint as an X Factor judge – when she would often say ‘you are right up my street’.
The clip begins with the star stepping out of a car, with her heels on display, and then pulling the tie of her trenchcoat and boosting her hair.
Another nod to her appearance comes when the camera zooms in on her iconic hand tattoo – a unique tribal design which has become synonymous with the star.
Following the release of the teaser, excitement reached fever pitch among fans in the comments, with Rylan Clark adding a number of heart eye emojis, while delighted fans flooded the comments to write: ‘This has made my ENTIRE LIFE…
‘This is epic… OH LOVEEEE… THIS IS RIGHT UP MY STREETTTT… OMG OMG IM NOT READY… Can’t wait… whenever ur ready… Our girl is back!!… Queen Cheryl is back.’
In the wake of Liam’s passing, Cheryl removed herself from the spotlight after touring with Girls Aloud in May ahead of his passing just months later.
Last month, it was reported that the star was in advance talks to return to TV after five years by taking a role as a judge on The Voice.
It has been claimed she is being lined up for the 14th series, where she will be joined by her long-time friend and collaborator will.i.am.
Insiders told The Sun: ‘will.i.am and Cheryl first worked together 16 years ago and have remained good friends ever since. She was the obvious choice to mentor his team when the Battle Rounds return four years after being axed.
‘A lot has happened in Cheryl’s personal life since she was last working on a talent show – BBC’s The Greatest Dancer – so she’s taking baby steps to put herself back out there.’
The newspaper in the advert featured the lyrics to her 2009 song Fight For This Love
The advert was designed to look like Cheryl was hiding from paparazzi
Cheryl concludes the clip by stating ‘I’m ready’ before showcasing just her eyes
The anti-ageing product was teased on the front of the newspaper
Cheryl (far right) is pictured on stage with Girls Aloud bandmates Kimberley Walsh, Nadine Coyle and Nicola Roberts last year
Read More
EXCLUSIVE
How Cheryl overcome heartbreak and tragedy to 'make a career comeback'
Following Liam’s death, Cheryl released a statement regarding her grief and how she will navigate raising Bear without his father.
She penned: ‘As I try to navigate this earth shattering event, and work through my own grief at this indescribably painful time, I’d like to kindly remind everyone that we have lost a human being…
‘Liam was not only a pop star and celebrity, he was a son, a brother, an uncle, a dear friend and a father to our 7 year old son. A son that now has to face the reality of never seeing his father again…
‘Before you leave comments or make videos, ask yourself if you would like your own child or family to read them. Please give Liam the little dignity he has left in the wake of his death to rest in some peace at last.’
Following his passing, it was revealed Cheryl was granted the power of administration of the 31-year-old’s estate after he fell to his death following a drink-drug binge on October 16 last year.
As he died without leaving a will, he was declared intestate. This means that as an unmarried parent his estate is shared between any children.
Friends and family spoke out afterwards and insisted Cheryl ‘will always do the right thing by her beloved son’. They expressed how he was adamant to make sure his only son would be well looked after in the event anything happened to him.
Liam left a total of £28,595,000, which was later reduced to £24,280,000 after his expenses and debts were paid, according to court documents.
‘It is a small consolation that Bear will never want for anything, that he will at least benefit from that,’ a source close to the late singer told the Mail.