Beige has dominated millennial aesthetics for the past decade, from minimalist interiors to children’s clothing.
However, a new color is starting to take its place – millennial green.
Shades like sage, olive, and moss are showing up on walls and in wardrobes – and the Gen Z generation have wasted little time in mocking it.
The green tones have become increasingly popular thanks to being neutral enough to feel clean and curated, but with a little more personality.
As beige starts to feel bland or overdone, millennials are excited to see green as an emerging successor.
‘Millennial green’ is described as a sage or forest green and part of the earth-tone family.
One TikTok user said the obsession with the color was born from a need to change aesthetics with limited cash.
‘We all moved into places that had that ugly, grey laminate flooring and we can’t afford to redo the floors, but we’re bringing in all our warm-toned furniture,’ @captainlilo said in her video.
Beige has dominated millennial aesthetics for the past decade, from minimalist interiors to children’s clothing. However, a new color is starting to take its place – millennial green
‘And you know what a good, easy, transitional color to marry those two is? Sage green.’
People in the comments couldn’t agree more with many really resonating with the color.
‘Plus we want to return to the forests,’ someone commented.
The poster responded: ‘I yearn to be moss.’
‘I reckon it’s because we’re all anxious as f*** and sage green is calming,’ another suggested.
‘It’s a calm color. We crave calm,’ a person wrote.
So what made this color so popular all of a sudden?
The discussion started post-pandemic and some outlets believe its popularity grew from being isolated inside.
Shades like sage, olive, and moss are showing up on walls and in wardrobes – and the Gen Z generation have wasted little time in mocking it
‘During the height of the pandemic, countless color institutions and design firms crowned muted shades like sage and forest green as the “it” colors,’ an article on the subject explained, per Veranda.
‘These hues brought a much-needed calming and serene quality to our lives during an uncertain time — and, to no surprise, green flooded our homes.’
It added: ‘We’ve even continued to see brighter shades, such as last summer’s rebellious ‘brat’ green and this runway season’s bold chartreuse, making waves in our daily lives and culture.’
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The millennial green trend started after Gen Z began to comment on the color calling it cringe and overdone.
Millennial TikTokers started posting realizing they had fallen for the trend – some without knowing.
One TikToker posted their green furniture and decorations writing: ‘You add some color to your sad beige house only to find out millennial green is the new sad beige.’
Another showed their green bed frame writing: ‘Just bought my dream bed only to have a bunch of people tell me it’s millennial green. Please help. Is this ugly?’
Despite the hate from the younger generation, people in the comments of both videos were in support of the green additions.
‘Girl that’s not a thing enjoy your bed,’ someone wrote.
‘Olive green has been loved forever. What are they talking about?’ a person wondered.
‘[I don’t care] natural colors are timeless you’re always good with earth tones, babe,’ a user wrote.
‘Earth tones will never be out of style,’ a comment read.
‘Respectfully, everything is going to come in and out of ‘style’ decorate your home the way that makes YOU happy,’ another said.