She’s already stunned at Paris Fashion Week with a string of glamorous looks.
And Rosie Huntington-Whiteley put on yet another showstopping display in a glamorous black mini dress as she headed to PrettyLittleThing’s Legacy In Progress party in the French capital on Wednesday.
Marking the retailer’s rebrand earlier this week, the model posed up a storm in her sexy black dress as she joined a slew of stars at the party.
Rosie showed off her incredible figure in a skintight black dress cinched in at the waist, boasting a layered lace skirt.
The fashion favourite was seen mingling with stars including boxer Anthony Joshua and hitmaker Burna Boy at the party.
PLT completely wiped their Instagram of all posts last week, leaving its 18 million-strong following baffled.
Rosie Huntington-Whiteley stunned in a black mini dress as she headed to PrettyLittleThing’s Legacy In Progress party in Paris on Wednesday
Marking the retailer’s rebrand earlier this week, the model posed up a storm in her sexy black dress as she joined a slew of stars at the party including Nada Kamani
The company is known for churning out hundreds of items every week and its distinctive colourful, trendy and cheap clothing.
But now the creative team seem to have embarked on a huge U-turn, as the garments on display are now all in neutral colours and ‘conservative’ styles, consisting of turtleneck tops, pleated skirts and ruched dresses that fall to just below the knee.
The brand has also updated its logo from eye-catching pink unicorns to a more understated burgundy with PLT lettering in cursive handwriting.
But not everyone has been left convinced by the creative changes, with some fans even declaring that the brand is ‘entering its flop era’.
Others slammed the business for upping its prices despite using the same materials, while mimicking other brands such as Zara and the ventures of former creative director Molly Mae Hague in Maebe.
The price increases, combined with sizes only going up to 16, have led people to accuse the brand of not taking an ‘inclusive’ approach.
British content creator Leah Tézila said the ‘Zarafication of fashion brands has to stop’, and criticised PLT for stating that it’s for ‘every type of It-girl’ when they only go up to a size 16 in their main range.
She said: ‘The price point has increased making it less accessible to its main consumer. The plus size range is insulting in comparison to the normal range.
Boxer Anthony Joshua put on a dapper display in a sharp cream suit and pale blue trainers as he posed for snaps at the party
The boxer mingled with Nigerian hitmaker Burna Boy, with the pair showing off their looks in snaps together
Cindy Bruna stunned in a sexy sheer black knitted dress with a feathered trim, teamed with matching heels
Actor Michael Ward posed for playful snaps with PrettyLittleThing’s CEO Umar Kamani as they marked the launch of the retailer’s rebrand
Tina Kunakey cut a chic figure in an oversized black trouser suit with a polo neck satin blouse, adding a pop of colour with a statement red lip
Actor Ed Westwick opted for low-key black satin shirt and oversized red trousers as he headed into the party
Actress Kelly Rutherford cut a glamorous figure in a plunging white flared jumpsuit, and accessorised with a brown Birkin bag
Model Jasmine Tookes slipped into a stylish white buttoned mini dress, which she cinched in at the waist with a thin black belt
As the mind behind PLT’s eye-catching new rebrand, CEO Umar Kamani was also in attendance alongside his wife Nada Kamani
Read More
Rosie Huntington-Whiteley brings back balloon pants while Naomi Campbell dons double denim in Paris
‘I’m also of the opinion that we don’t need to have a separate plus size range it’s 2025, you can literally just have the increase in sizes shown on [other products].
‘It’s getting harder to buy because it’s getting harder to live. More bad fabric, with some of us such as bigger people or less able bodied people being able to have the privilege to shop elsewhere means consuming more fabric and other environmentally unfriendly materials.’
Harriet Wright added that PrettyLittleThing have ‘completely abandoned their core customer’ by switching to ‘beige and boring’ clothes.
She said: ‘Who at PLT thought they could go dark on social media for a couple of days, bring out the most beige and boring clothes, hike their prices and give us clothes that nobody asked for and think it was going to be a hit?’
‘I think they’re going to have to go back to the drawing board because I don’t think this is going to be enough to take them out of their flop era.’
Others likened the revamp to Molly Mae Hague’s brand, Maebe, which launched in September last year uses signature neutral shades of brown, nude, black and white hues in all its clothing.
The PLT Instagram account now only follows billionaire CEO Umar Kamani, who was born in Manchester, and said a ‘big announcement’ would follow at the start of the week.
Umar, who returned to the brand last September after stepping down a year prior, said: ‘People talk about the old PLT, this PLT is going to be far better.’
The entrepreneur spoke to Dragons’ Den star Steven Bartlett about the rebrand and asked him about why he decided to change all the elements of the brand.
‘I feel a bit emotional, because I don’t like where we got to,’ he said while tearing up.
Also speaking with Drapers about the PLT shift, Umar said: ‘I think what happened with the brand for a couple of years is we stopped listening.
‘And that’s where the brand lost its identity. In coming back, what I’ve tried to do is to clean everything up and redefine ourselves.’
Umar also added that while PLT used to focus on ‘getting the product on the site at the absolute cheapest price we could,’ they now want to shift to make their products ‘better quality’.
He said: ‘What we’ve done now is not to focus on having a dress on site at £4 but having a dress that’s thicker, not see-through and a better fit. We are using better fabrics and better finishes.’
It appears that PLT have faced financial trouble over the past couple of years, after it’s revenue was slashed from £634.1million to £475.8million according to City.Am, who looked at accounts filed with Companies House in November 2024.